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市場調查報告書
商品編碼
393679

全球賭搏遊戲(賭場)管理系統市場:成長,趨勢,及預測

Casino Management Systems Market - Growth, Trends, and Forecasts (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

本報告提供全球賭搏遊戲(賭場)管理系統市場的相關調查,提供市場機會和趨勢,成長及阻礙因素,各目的·終端用戶·各地區的市場分析,競爭情形,主要企業的簡介等資訊。

目錄

第1章 簡介

  • 調查成果
  • 調查的前提條件
  • 調查範圍

第2章 調查方法

第3章 摘要整理

第4章 市場動態

  • 市場概況
  • 市場成長及阻礙因素概要
  • 市場成長要素
    • 國際觀光的熱潮
    • 賭搏遊戲(賭場)的高接收度
    • 遊戲產業的成長
  • 市場阻礙因素
    • 在線賭場的崛起
    • 嚴格的法規環境
  • 價值鏈連鎖分析
  • 產業的魅力:波特的五力分析

第5章 市場區隔

  • 各目的
    • 會計·處理
    • 安全·監視
    • 飯店經營
    • 分析
    • 玩家追蹤
    • 媒體管理
    • 行銷·推銷
  • 各終端用戶
    • 中小規模賭搏遊戲(賭場)
    • 大規模的賭搏遊戲(賭場)
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲

第6章 競爭情形

  • 企業簡介
    • International Game Technology PLC
    • Novomatic AG
    • Bally Technologies Inc.
    • Konami Gaming Inc.
    • Winsystems Inc.
    • TCS John Huxley
    • Aristocrat Leisure Limited
    • Apex Gaming Technology
    • MICROS Systems Inc (Renamed Oracle Hospitality)
    • Agilysys
    • Amatic Industries GmbH
    • Bluberi Gaming Technologies Inc.
    • Decart Ltd

第7章 投資分析

第8章 市場機會及今後趨勢

簡介目錄
Product Code: 54901

The casino management systems market is expected to grow at a CAGR of 12.97% over the forecast period (2021 - 2026). Due to the nationwide lockdown, people are staying home, and some are turning to the gaming platforms to pass the time. These platforms are attracting more than hundreds and thousands of new visitors in online traffic which has negatively affected the studied market.

Key Highlights

  • Casino management systems include software and hardware to track players, analyze behavior, cash, and accounting, security and surveillance, or a combination of these.
  • The casinos require a comprehensive software and hardware system to keep track of operations and maintain a smooth flow throughout the working procedure. The primary purpose is to track players and analyze behavior, constant security, and surveillance. These are some of the functions which hold the utmost priority in the functioning of casinos.
  • Over half of the leading casino companies globally are based in the US; therefore, it comes as no surprise that gambling is the popular past-time. Casinos make up the largest part of the commercial gaming segment, popular with U.S.-citizens and international tourists. In year 2019, commercial gaming in the U.S. generated approximately USD 41.28 billion in revenue.
  • In the state of Goa, India, both land-based and water-based casinos are legal. The first casino in Goa opened in 1999, and there are now 15 of them, with five offshore in ships anchored on the MandoviRiver. With an estimated 15,000 guests daily, the Goangovernment earns around INR 1.35 billion (USD 22 million) in taxes from the business.
  • In European countries, players tend towards more offline casino gaming. For instance, in 2019, offline gambling was the most popular way of gambling in Italy. According to the data, offline gamblers accounted for 18.3 of all respondents over the period considered. Conversely, only two percent of gamblers claimed to bet exclusively online in the selected year.
  • Currently, the vendors in the market are expanding their online games solutions in order to sustain the pandemic and compensate the loss of revenue. Through this, vendors are diversifying portfolio of assets, product and services that uniquely position them to weather this crisis. For instance, in 2021, Scientific Games Corporation has expanded its portfolio of games developed under license from Hasbro, Inc. with the launch of its new feature-packed online slot game CLUEDO Cash Mystery.
  • Additionally, according to Verizon's recent study, there has been a 115% increase in gaming usage in the United States alone, compared to a typical day before COVID-19. The online gaming platforms and live streaming services also continued to break their records for concurrent users throughout March and April.

Key Market Trends

Analytics Segment Occupies the Largest Market Share

  • Casino operators have terabytes of data with them, which includes customer information. Analytics help the casino operators to maintain the customer database.
  • Analytics today not only record customer database but have also evolved to segmenting customers based on profitability, to predict profitability, manipulate customer behavior with specific promotional offers, and market campaigns targeted at a specific segment of customers.
  • With the use of predictive analytics, casinos can now graph a customer's value and anticipate the customer's behavior. With increasing investments in database warehousing technologies and due to the widespread adoption of loyalty cards, most customer transactions are tracked.
  • With increased competition and more housings than before, casinos are laying heavy emphasis on analytics, to compete with one another and ensure they attract more consumers.
  • With hundreds of casinos in the countries, it is very important for the casinos to use the data collected by them in a proper way as the competition is very fierce and customer retention is very tough. For instance, the United States alone consists of over 1900 casinos, which is a cut-throat competition and customer retention and new customer acquisition is only possible by using and analyzing customer data efficiently.

North America to Witness the Dominant Market Growth

  • North America had a history of allowing many forms of gambling and a relatively high degree of tolerance for illegal gambling. This allowance has made casinos and gambling a popular mode of entertainment in the region since its inception in Europe 200 years ago.
  • In United States, all offline and online U.S license and regulated casinos are required to have systems and procedures in place that can and will help players and gamblers getting help and assistance if they have any type of gambling-related problems. Offline or land-based casinos are huge in number in the USA, and it will only be casinos that are licensed and operated in the individual states that will be permitted to offer legal online gambling services to their customers.
  • Further, any winnings over and above USD 1200 must be logged and reported to the tax authorities (the IRS) in USA by a casino; however, customers that are citizens of some other countries that are visiting a casino and win big will not be subject to having to pay tax on their winnings, due to treaties and agreements signed with those other countries by the U.S. Government.
  • With the use of predictive analytics, casinos can now graph the customer's value and anticipate the customer's behavior. With increasing investments in database warehousing technologies and due to the widespread adoption of loyalty cards, most customer transactions are being tracked. With the increased competition and more housing than before, casinos are heavily emphasizing analytics to compete with one another and ensure they attract more consumers.
  • In 2019, Century Casinos, Inc. agreed to acquire three casinos' operations (Isle Casino Cape Girardeau, Lady Luck Caruthersville and Mountaineer Casino, and Racetrack Resort) from Eldorado Resorts Inc. for USD 107.0 million. This acquisition will transform the company into a premier regional casino operator in the region.

Competitive Landscape

The casino management systems market comprises of global and regional players vying for attention in an increasingly competitive market place. The market is mildly concentrated and the emergence of regional CMS vendors and the deployment of flexible pricing schemes have also intensified the competitive rivalry. The major players in the market are International Game Technology PLC, Novomatic AG, Bally Technologies Inc., Konami Gaming Inc., among others.

  • February 2021 - International Game Technology PLC has signed a four-year contract extension with the Kentucy lottery Corporation to continue providing its iLotteryplatform and mobile app and add engaging new IGT PlayLotterycontent to the Lottery's existing digital game portfolio.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Higher Acceptance of Casinos and Internaional Tourists
    • 4.2.2 Growth of the Gaming Industry
  • 4.3 Market Restraints
    • 4.3.1 Rise of Online Casinos
    • 4.3.2 Stringent Regulatory Environment
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 Purpose
    • 5.1.1 Accounting and Handling
    • 5.1.2 Security and Surveillance
    • 5.1.3 Hotel Management
    • 5.1.4 Analytics
    • 5.1.5 Player Tracking
    • 5.1.6 Media Management
    • 5.1.7 Marketing and Promotions
  • 5.2 End User
    • 5.2.1 Small and Medium Casinos
    • 5.2.2 Large Casinos
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 International Game Technology PLC
    • 6.1.2 Novomatic AG
    • 6.1.3 Bally Technologies Inc.
    • 6.1.4 Konami Gaming Inc.
    • 6.1.5 Winsystems Inc.
    • 6.1.6 TCS John Huxley
    • 6.1.7 Aristocrat Leisure Limited
    • 6.1.8 Apex Gaming Technology
    • 6.1.9 MICROS Systems Inc. (Renamed Oracle Hospitality)
    • 6.1.10 Agilysys
    • 6.1.11 Amatic Industries GmbH
    • 6.1.12 Bluberi Gaming Technologies Inc.
    • 6.1.13 Decart Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS