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1198643

觸摸屏控制器市場-增長、趨勢、COVID-19 影響和預測 (2023-2028)

Touch Screen Controllers Market - Growth, Trends, and Forecasts (2023 - 2028)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內,觸摸屏控制器市場預計將以 14.9% 左右的複合年增長率增長。

調查顯示,智能家電、門鎖系統、生物認證設備、汽車信息娛樂系統等產品中,具有觸摸屏功能的設備正被家電和汽車行業等各行各業採用,支撐市場增長。

主要亮點

  • 觸摸屏控制器是一種轉換器,可檢測觸摸傳感器輸入並將用戶所需的壓力或觸摸操作發送到設備。 在觸摸屏設備中,傳感器嵌入到觸摸屏控制器中,使設備能夠理解和識別用戶的高級觸摸功能。 近年來,各種終端用戶行業在設備中採用觸摸屏功能顯著增加了對這些設備的需求。
  • 例如,智能手機在過去十年中發展迅猛,已成為一種常見的家居用品。 與 PC 和台式機相比,人們越來越意識到這些設備中數字技術的可負擔性,這進一步推動了智能手機行業的發展。 根據 2021 年愛立信移動報告,自 2011 年以來,4G LTE 網絡的部署在全球創造 55 億個新智能手機連接方面發揮了關鍵作用,隨著 5G 技術在電信行業的主導地位,這一數字還將進一步增長。預計
  • 通過支持滑動、雙指縮放、滑動(或輕彈)、旋轉、按住(或長按)等手勢,市場上對基於觸摸的手勢識別的技術投資正在增長。刺激了進一步的增長。 除了增加觸摸屏的出貨量,汽車應用正在用投射式電容觸摸屏取代電阻式觸摸屏,增加了對電容式觸摸屏控制器的需求。
  • 但是,實現高質量的觸摸界面並非易事,因為必須滿足許多要求。 這些不同的要求有時是相互排斥的,除非系統設計得當,否則會導致權衡取捨。 此外,功耗和刷新率難以優化也是製約該市場增長的一個因素。
  • 事實證明,觸摸屏是我們數字社會不可或缺的一部分,儘管 COVID-19 對許多企業造成了嚴重影響,但由於大流行病,對觸摸屏設備的需求持續上升。在此期間保持穩定。 由於政府旅行限制和無法同時容納多人等措施迫使組織轉向遠程工作環境,對個人設備的需求尤其激增。 由於混合工作文化預計在未來將繼續存在,對配備觸摸屏功能的智能設備的需求很高,預計這將對研究目標市場的增長產生類似的影響。

觸摸屏控制器市場趨勢

消費電子佔據主要市場份額

  • 消費電子產品是市場中最基本和最重要的部分之一。 由於對新產品和創新產品的需求快速增長,觸摸屏被用於多種產品。 手機、平板電腦、可穿戴設備、筆記本電腦和個人電腦是為數不多的廣泛採用觸摸功能的家用電器。 如今,冰箱、洗衣機、複印機等產品都配備了觸控界面,以提供更好的消費體驗,創造差異化需求。
  • 考慮到觸摸屏技術的普及,大多數供應商已將此技術應用到他們的家用電器中,例如相機、便攜式音樂播放器、健身器材、門鈴視頻監視器等,這對觸摸屏控制器的需求產生了積極影響。我'我在這裡。 例如,2022 年 7 月,主要家電製造商小米推出了 Smart Home Screen 6,配備 5.45 英寸觸摸屏,分辨率為 960 x 480 像素。
  • 在可穿戴領域,價格有望下降,競爭有望加劇。 此外,改進的功能(例如包含呼叫和短信跟蹤等功能)也促進了銷售。 可穿戴行業越來越多地採用觸摸屏功能,其增長預計將對觸摸屏控制器市場產生積極影響。
  • 此外,近年來智能手機的普及率顯著提高。 據愛立信稱,2021 年全球將有 63.4 億智能手機用戶。 可折疊手機有望加劇這些系統控制器的市場競爭。 預計 5G 設備將維持移動設備的進一步增長並提振該細分市場的需求。

預計亞太地區將佔據較大的市場份額

  • 亞太地區在過去幾十年經歷了顯著增長。 特別是在中國、韓國、日本和印度等國家,工業、汽車和消費電子等行業增長顯著。 例如,根據 OICA 的數據,中國是最大的汽車生產國,到 2021 年汽車總產量將超過 2600 萬輛。
  • 中國還是電動汽車生產的領導者。 根據中國汽車工業協會(CAAM)的數據,中國生產了約 350 萬輛新能源汽車,其中包括 290 萬輛純電動汽車。 觸摸屏在汽車中的應用正在增加,尤其是車載信息娛樂系統,汽車行業的增長預計將推動亞太地區對觸摸屏控制器的需求。
  • 此外,智能手錶和創新手環正在亞太地區的各個國家/地區迅速普及。 成本下降以及這些設備的創新設計和功能引起了消費者的極大興趣,尤其是年輕一代。 此外,中產階級可支配收入的增加是推動需求的主要因素之一。
  • 此外,智能手機和平板電腦等家用電器的價格下降、簡單用戶界面的日益普及以及政府對電子學習教育的舉措進一步推動了智能家用電器的使用。 預計此類趨勢將對市場增長產生重大影響。

觸摸屏控制器市場競爭對手分析

觸摸屏控制器市場競爭激烈,由幾家大公司組成。 NXP Semiconductors、Texas Instruments Incorporated、STMicroelectronics 和 Microchip Technology Inc. 等主要參與者在行業競爭對手中佔據主導地位。 每家公司都專注於為各種應用開發差異化產品,以獲得相對於其他參與者的競爭優勢。

2022 年 10 月 - 大型消費電子產品公司海爾在印度推出了全新的人工智能洗衣機“海爾 979”系列。 這款洗衣機還兼容物聯網,可以使用智能手機應用程序和語音助手終端訪問洗衣機及其功能。 這款洗衣機配備直動式電機和新型觸摸屏控制面板。

2022 年 10 月 - 中國芯片設計和解決方案提供商匯頂科技宣布,它將通過 GA687X 單芯片解決方案擴展其用於汽車顯示器的觸摸控制器產品組合,支持從 12.3 英寸到 27 英寸對角線的大型顯示器。 據該公司稱,該芯片將提供高達 250Hz 的刷新率和 10ms 的響應速度,使用戶能夠無延遲地控制功能。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

內容

第1章介紹

  • 研究假設和市場定義
  • 調查範圍

第2章研究方法論

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 產業吸引力 - 波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 技術快照
  • 評估 COVID-19 對市場的影響

第 5 章市場動態

  • 市場驅動因素
    • 智能設備的增加
    • 各行各業的使用率增加
  • 市場製約因素
    • 技術相關的複雜性

第 6 章市場細分

  • 按類型
    • 電阻膜法
    • 電容法
  • 最終用戶
    • 工業
    • 醫療保健
    • 消費類電子產品
    • 零售
    • 汽車
    • BFSI
    • 其他最終用戶
  • 區域信息
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳大利亞
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲地區
    • 中東和非洲
      • 阿拉伯聯合酋長國
      • 沙特阿拉伯
      • 南非
      • 其他中東和非洲地區

第7章競爭格局

  • 公司簡介
    • NXP Semiconductors
    • Renesas Electronic Corporation
    • SAMSUNG Electronics Co. Ltd
    • Texas Instruments Incorporated
    • Analog Devices Inc.
    • STMicroelectronics
    • MELFAS Co. Ltd
    • Synaptics Incorporated
    • Semtech Corporation
    • Microchip Technology Inc.

第8章 投資分析

第9章 市場將來展望

簡介目錄
Product Code: 47961

The Touch Screen Controllers Market is expected to grow by registering a CAGR of about 14.9% over the forecast period. The growing adoption of devices having touch screens feature across various industries, including consumer electronics and the automotive industry, in products like smart home appliances, door locking systems, biometric devices, and automobile infotainment systems are driving the growth of the market studied.

Key Highlights

  • Touch screen controllers are converters, as they detect the touch sensor input and send the desired user action of pressure or touch to the device. In touch screen devices, sensors are incorporated with touch screen controllers to help the device understand and recognize sophisticated touch functions from the user. In recent years, the demand for these devices has grown significantly, owing to the increasing adoption of touchscreen features across various end-user industry devices.
  • For instance, the smartphone industry has grown significantly in the last decade to become a common household name. The increasing awareness about the affordability of digital technologies of these devices compared to PCs and desktops further propelled the smartphone industry's growth. According to a 2021 Ericsson Mobility report, the deployment of 4G LTE networks has been crucial in generating 5.5 billion new smartphone connections worldwide since 2011, which is expected to grow further as 5G technology takes over the communication industry.
  • Technological investments in touch-based gesture recognition further propelled the market growth by supporting gestures, such as slide, pinch-to-zoom, swipe (or flick), twist, and press-and-hold (or long press). In addition to increased touch screen units shipped, projected capacitive touch screens are replacing resistive technology in automotive applications, driving the demand for capacitive touch screen controllers.
  • However, with so many requirements to fulfill, creating a high-quality touch interface is challenging. These different requirements can sometimes conflict, leading to trade-offs unless the system is designed smartly. Additionally, challenges in achieving correct power consumption and refresh rate are among the factors restraining the growth of the market studied.
  • As touch screens have proven to be an integral part of the digital world, the demand for touch screen devices remained steady even during the pandemic, even though COVID-19 severely impacted many businesses. The demand shooter up sharply, especially in the personal device segment, as measures taken by the government, such as travel restrictions and restrictions on the availability of several people at a place, forced the organizations to shift to remote work setup. With the hybrid work culture expected to stay, the demand for smart devices with touchscreen features is expected to remain high, which will have a similar impact on the growth of the market studied.

Touch Screen Controllers Market Trends

Consumer Electronics to Hold a Major Market Share

  • Consumer electronics is one of the market's most essential and significant segments. The fast-paced demand for new and innovative products has seen touch screens being embraced by multiple products. Mobiles, tablets, wearables, laptops, and PCs are among the few consumer electronic products that have adopted touch capabilities on a broader scale. Recently, products such as refrigerators, washing machines, copiers, etc., all have been equipped with touch-enabled interfaces to offer a better consumer experience and create a differentiated demand.
  • Considering the increasing acceptance of touchscreen technology, most vendors include this technology in consumer electronic devices, such as cameras, portable music players, exercise equipment, doorbell video monitors, etc., which positively impacts the demand for touchscreen controllers. For instance, in July 2022, Xiaomi, a leading consumer electronics company, launched Smart Home Screen 6 with a 5.45-inch touchscreen display with a 960 x 480 px resolution.
  • The competition in the wearables segment is expected to grow as it has become more affordable. Furthermore, the increased functionality, such as calling, SMS tracking, etc., being incorporated into these devices is also driving their sales. With the touchscreen feature increasingly taking place in the wearables industry, its growth is expected to positively impact the touchscreen controller market.
  • Furthermore, smartphone adoption increased significantly in recent years. According to Ericsson, in 2021, smartphone subscriptions reached 6,340 million globally. Foldable mobile phones are expected to increase competition in the market for controllers that support these systems. 5G devices are expected to sustain further mobile device growth and boost the market segment's demand.

Asia-Pacific Expected to Hold Significant Market Share

  • The Asia-Pacific region witnessed remarkable growth in the last few decades; sectors such as industrial, automotive, and consumer electronics have grown significantly, especially in the countries, such as China, South Korea, Japan, and India, among others. For instance, according to OICA, China was the leading automobile manufacturer, with a total production of automobiles reaching just over 26 million in 2021.
  • China is also among the leading producer of electric vehicles. According to the China Association of Automobile Manufacturers (CAAM), the country produced about 3.5 million units of new energy vehicles, including 2.9 million battery-electric vehicles. As touch screens are increasingly being used in automobiles, especially in the automotive infotainment systems, the growth of the automobile industry is expected to drive the demand for touch screen controllers in the Asia-Pacific region.
  • Smartwatches and innovative bracelets are also witnessing a huge spike in adoption across various countries in the Asia-Pacific region. The declining cost, along with these devices' innovative design and features is significantly attracting consumers' attention, especially the younger generation. Furthermore, the increasing disposable income of the middle class is also among the major factor driving their demand.
  • The declining cost of consumer electronics, such as smartphones and tablet PCs, the growing adoption of simplicity in the user interface, and government initiatives toward E-learning education have further encouraged the usage of intelligent consumer electronic devices. Such trends are also expected to have a notable impact on the growth of the market studied.

Touch Screen Controllers Market Competitor Analysis

The touchscreen controller market is highly competitive and consists of several major players. Major players, such as NXP Semiconductors, Texas Instruments Incorporated, STMicroelectronics, Microchip Technology Inc., etc., govern industry rivalry. The companies focus on developing differentiated products for various applications to gain a competitive advantage over other players.

October 2022 - Haier, a leading consumer electronics company, launched its new AI-enabled Washing Machine series Haier 979 in India. The washing machine is also IoT-enabled, enabling the user to use smartphone apps and voice assistant devices to access the machine and its functions. The washing machine includes a direct motion motor and a new touchscreen control panel.

October 2022 - Goodix Technology, a chip designer and solutions provider in China, announced that it is expanding its range of touch controllers for in-vehicle displays with the GA687X single-chip solution, which supports large displays from 12.3 to 27 inches diagonal. According to the company, the chip achieves a refresh rate of up to 250 Hz and a response time of 10 ms to allow users to control functions without latency.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Snapshot
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in the Number of Smart Devices
    • 5.1.2 Increased Usage across Various Industries
  • 5.2 Market Restraints
    • 5.2.1 Complexities Associated with the Technology

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Resistive
    • 6.1.2 Capacitive
  • 6.2 By End-user
    • 6.2.1 Industrial
    • 6.2.2 Healthcare
    • 6.2.3 Consumer Electronics
    • 6.2.4 Retail
    • 6.2.5 Automotive
    • 6.2.6 BFSI
    • 6.2.7 Other End-users
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Spain
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 Japan
      • 6.3.3.4 South Korea
      • 6.3.3.5 Australia
      • 6.3.3.6 Rest of Asia-Pacific
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Mexico
      • 6.3.4.3 Argentina
      • 6.3.4.4 Rest of Latin America
    • 6.3.5 Middle East & Africa
      • 6.3.5.1 United Arab Emirates
      • 6.3.5.2 Saudi Arabia
      • 6.3.5.3 South Africa
      • 6.3.5.4 Rest of Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 NXP Semiconductors
    • 7.1.2 Renesas Electronic Corporation
    • 7.1.3 SAMSUNG Electronics Co. Ltd
    • 7.1.4 Texas Instruments Incorporated
    • 7.1.5 Analog Devices Inc.
    • 7.1.6 STMicroelectronics
    • 7.1.7 MELFAS Co. Ltd
    • 7.1.8 Synaptics Incorporated
    • 7.1.9 Semtech Corporation
    • 7.1.10 Microchip Technology Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET