Automotive Infotainment Systems Market : Analysis of Growth, Trends Progress and Challenges (2015 - 2020)
|出版商||Mordor Intelligence LLP||商品編碼||356594|
|全球汽車用資訊娛樂系統市場:成長分析，趨勢的發展及課題 (2015-2020年) Automotive Infotainment Systems Market : Analysis of Growth, Trends Progress and Challenges (2015 - 2020)|
|出版日期: 2016年04月01日||內容資訊: 英文||
全球汽車用資訊娛樂系統市場，從2015年到2020年11.98％的年複合成長率 (CAGR) 成為預計擴大。汽車用娛樂資訊系統，過去只高級車及商務用車在為對象工廠中被裝備,不過，在大眾車的領域中也正在一般化。這些的系統在北美市場中最普及率高(貴)，被新車的大部分這個系統裝備。另一方面，在新興市場中，售後市場供應商佔著大的佔有率，為了掌握價格，汽車廠商在前幾名車型中提供著這樣的系統。
The Automotive Infotainment Systems Market is expected to grow at a CAGR of 11.98% and grow to a market size of $ X.XX billion by the year 2020. Automotive Infotainment Systems, which were previously factory fitted only in luxury and business segment cars, have become increasingly popular even in the entry-level segment vehicles. These systems have the highest penetration in the North American market, where most new cars come fitted with these systems on board. In the emerging markets though, the aftermarket suppliers enjoy a good share of the market, as to keep prices down, car manufacturers usually offer such systems on their premium models.
The Infotainment systems in cars now feature entertainment, connectivity as well as location services which have made them vital piece of hardware for cars. The prices of the latest systems have also come down in recent times, which have made them more affordable and increased their penetration in the market. The technology is rapidly changing, which ensures that the growth rate even in the saturated markets will be strong. Highest rate of growth in the forecast period will be seen in the Asia Pacific region, as higher number of vehicles will feature these systems. The share of aftermarket suppliers in the market will gradually reduce, as higher number of systems will come factory fitted with the cars. The sales and share of sole Audio, Navigation units will come down and comprehensive infotainment systems will register the strongest sales. Post 2020, Africa which has a very minimal penetration of such systems will overtake the Asia Pacific region and grow the fastest. This will be on the account of rising sales of Passenger cars in the African Market.
Most of the car buyers around the world have smart phones, which have sophisticated voice control systems. The car buyers now expect the same level of convenience and advanced technology from their cars. This change in thinking and the high level of comfort of car buyers with the technology will be the biggest driver of the market.
Harman International, Kenwood, Alpine is some of the important players in the Automotive Infotainment Systems Market. The market has been segmented by Type (Audio Unit, Display Unit, Navigation systems, comprehensive systems, others), by geography (North America, South America, Europe, Africa, Middle East and Asia Pacific).