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1403745

汽車抬頭顯示器-市場佔有率分析、產業趨勢與統計、2024年至2029年成長預測

Automotive Head-up Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年汽車抬頭顯示器市場價值約14.5億美元，預計2029年將達到49.9億美元以上，預測期內複合年成長率約為24%。

汽車平視顯示器-市場-IMG1

主要亮點

  • 由於世界各國政府的限制措施導致製造活動停止並擾亂供應鏈，2020 年 COVID-19 大流行對市場產生了負面影響。但隨著疫情後經濟活動的復甦，美國、中國、印度等主要國家汽車產銷量大幅成長，需求開始回升。
  • 具有先進安全功能（包括抬頭顯示器）的高階豪華車和中型車的需求，加上智慧型手機和導航系統使用的顯著成長，預計將推動市場需求。此外，政府在安全方面推出嚴格法規、抬頭顯示器價格持續走低、技術進步以及汽車生產的內部成長可能會進一步推動預測期內的市場成長。
  • 汽車製造商抬頭顯示器市場參與企業正在努力改進目前的抬頭顯示器系統。現今的抬頭顯示器GPS（地理定位系統），可在擋風玻璃上顯示警告和錯誤訊息。加上各國政府實施嚴格的安全法規以及豪華車銷量的不斷增加，豪華車抬頭顯示器的採用正在成為駕駛員和乘客安全系統的一部分，為市場參與企業提供了有利的機會。整體呈上升趨勢。
  • 在預測期內，北美地區預計將主導市場，其次是歐洲和亞太地區。消費者對豪華車的支出增加以及對安全性的日益重視預計將支持這些地區汽車抬頭顯示器的成長。

汽車抬頭顯示器市場趨勢

擋風玻璃抬頭顯示器的採用率正在增加，佔了很大的市場佔有率。

  • 汽車製造商抬頭顯示器供應商不斷致力於開發更好的汽車系統。這些抬頭顯示器是幾年前笨重導航的演變。這些系統現在可以在擋風玻璃上顯示指南針方向、警告訊息、無線電資訊等。
  • 利用液晶顯示器 (LCD) 和發光二極體(LED) 等先進技術，可以在擋風玻璃上顯示明亮、生動的圖像。持續的技術進步也降低了生產成本。例如
  • 2022 年 7 月，原東北先鋒公司米澤工廠（山形縣米澤市）的 SOAR 將開拓有機發光二極體 （電致發光）顯示器的新需求。我們將加強對汽車抬頭顯示器、緊湊型行動出行和智慧型手錶等新領域的探索。
  • 新的投影技術，包括基於電子機械系統的微鏡設備，正在進入市場，以幫助創造更明亮、更色彩的顯示器。預計推動顯示系統市場成長的因素是低成本和創新的顯示技術。
  • 抬頭顯示器以前主要安裝在豪華車上，但現在OEM製造商提出了這個想法，並將其作為經濟型轎車的標準配備。 2022 年，日本製造商馬魯蒂鈴木 (Maruti Suzuki) 宣佈在印度市場上更新配備大型擋風玻璃抬頭顯示器的 Baleno。
  • 大陸集團提供主動式車距維持定速系統，它使用基於 AR 的抬頭顯示器來顯示和監控前方的速度和距離。領先車輛距離太近時，顯示器上的新月形圖示會改變顏色，提供持續的回饋。顯示面板在汽車駕駛輔助系統的日益普及中發揮關鍵作用。
汽車平視顯示器-市場-IMG2

預計美國將在預測期內主導市場

  • 美國在汽車安全方面的突出地位使北美成為繼歐洲之後汽車抬頭顯示器市場的主要地區之一。該國的汽車產業正在經歷穩步轉型，安全系統獲得市場滲透和大規模採用，特別是在小客車領域。皮卡車等商用車也開始採用這些系統，以提高駕駛者的能見度並減少夜間事故。例如
  • 2021年8月，加拿大黑莓有限公司（Blackberry）宣布Nobo Auto已開始生產基於黑莓QNX Neutrino即時作業系統（RTOS）和QNX虛擬機器管理程式的智慧駕駛座域控制器。此網域控制器將搭載於長城汽車SUV哈弗H6S。哈弗H6S將搭載Nobo Auto的DCC（數位駕駛座控制器）平台。
  • 根據 NHTSA 的一項研究，美國大約 80% 的事故是由於駕駛員分心造成的。隨著汽車產業技術的快速發展，抬頭顯示器不僅可以幫助駕駛者看到車輛資訊，還可以看到周圍環境資訊。駕駛員可以收到各種通知，包括來電、行駛速度、導航以及領先車輛煞車時的碰撞風險。
  • 福特和通用汽車等汽車製造商擴大將資訊娛樂系統整合到其車輛中，為消費者提供更豐富的駕駛體驗。對先進系統不斷成長的需求預計將導致對與車上娛樂系統和車輛資訊系統複雜整合的抬頭顯示器系統的需求增加。
  • 汽車的連接趨勢，例如智慧型手機和平板電腦與車上娛樂系統和資訊系統的日益整合，正在推動對高級駕駛員輔助系統的需求不斷成長。製造商目前正致力於開發能夠偵測行人的抬頭顯示器。
  • 2021 年 12 月，Karma Automotive 和 WayRay 宣布合作，將創新型態擴增實境 (AR)抬頭顯示器技術整合到未來的 Karma 車輛中。 WayRay的真擴增實境（True AR）和深度實境（Deep Reality）顯示技術能夠在任意距離和多個深度平面上產生虛擬影像。透過影像生成單元 (PGU) 將紅綠藍 (RG​​B) 雷射光束投射到全像光學元件 (HOE) 上來產生影像。
  • 此類駕駛輔助系統市場促進因素的成長預計將增加對抬頭顯示器系統的需求並促進所提供資訊的監控過程。

汽車抬頭顯示器產業概況

汽車抬頭顯示器市場由全球參與企業和一些區域參與企業適度整合。這些公司透過管理產品系列、開發新產品以及擴大在世界多個國家的業務來獲得優勢。知名製造商正在投資開發先進抬頭顯示器系統的研發活動，以實現收益最大化並為中型汽車提供經濟的抬頭顯示器。

2021 年 1 月，松下汽車推出了最新的擴增實境抬頭顯示器，可以顯示車道邊緣、道路上的物體以及對駕駛員重要的其他資訊。抬頭顯示器與人工智慧配合，與駕駛員共用資訊。這種新型抬頭顯示器可以自行確定障礙物是車輛、行人還是垃圾桶。

2020 年 9 月，DigiLens 推出了一款超小巧的 CrystalClear(TM) AR抬頭顯示器，適合任何車輛儀表板。 CrystalClear(TM) AR抬頭顯示器的視野約為 15° x 5°，預計將為每輛車打開全像輔助導航的大門。

除此之外，幾家主要的OEM公司正在積極進入市場，這種發展預計將對市場產生強烈的正面影響。例如

2021 年 6 月，現代汽車推出了抬頭顯示器，其光學玻璃與駕駛員成一定角度，因此很難看清。

2021年，奧迪宣布將為電動車車奧迪Q4 e-tron推出最新的現實（AR）抬頭顯示器。生成的虛擬影像似乎漂浮在駕駛員前方約 10 公尺的空間中。該公司表示，重疊圖像有助於快速傳達資訊而不會造成混亂。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔（市場規模（單位：美元））

  • 抬頭顯示器類型
    • 擋風玻璃
    • 組合器
  • 汽車模型
    • 小客車
    • 商用車
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 俄羅斯
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 其他亞太地區
    • 世界其他地區 中東/非洲
      • 南美洲
      • 中東/非洲

第6章競爭形勢

  • 供應商市場佔有率
  • 公司簡介
    • Nippon Seiki Co. Ltd
    • Continental AG
    • Yazaki Corporation
    • DENSO Corporation
    • Robert Bosch GmbH
    • Visteon Corporation
    • Panasonic Corporation
    • Pioneer Corporation
    • 抬頭顯示器WAY LLC

第7章 市場機會及未來趨勢

簡介目錄
Product Code: 50068
Automotive Head-up Display - Market - IMG1

The automotive head-up display (HUD) market registered about USD 1.45 billion in 2024 and is expected to reach over USD 4.99 billion by 2029, registering a CAGR of around 24% during the forecast period.

Key Highlights

  • The COVID-19 pandemic had a negative impact on the market in 2020 due to a halt in manufacturing activities and supply chain disruptions due to restrictions imposed by governments worldwide. However, post-pandemic, as economic activities restored, the demand started gaining momentum owing to notable growth in production and sales of vehicles across major countries like the United States, China, India, and others.
  • The demand for high-end luxury and mid-size cars with advanced safety features, including head-up displays, coupled with significant growth in the use of smartphones and navigation systems, is anticipated to enhance demand in the market. Further, the introduction of stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in technology, and organic growth in automobile production will further boost the growth of the market during the forecast period.
  • Automobile manufacturers and HUD market players are working towards improving the present head-up display system. Present HUDs are equipped with a geological positioning system (GPS) that can display warning and error messages on the windshield. Implementation of strict safety regulations by the government coupled with increasing sales of luxury cars, the adoption of HUD in luxury vehicles is on the rise as a part of the driver and passenger safety systems to offer lucrative opportunities for players in the market.
  • North American region is expected to dominate the market studied during the forecast period, followed by Europe and Asia-Pacific region. Increased consumer spending on luxury cars and a growing emphasis on safety are expected to support the growth of automotive HUDs in these regions.

Automotive Head-up Display (HUD) Market Trends

Increased Adoption Rate of Windshield HUD to Occupy Significant Share in the Market

  • Automobile manufacturers and HUD suppliers have been continually working on developing better systems for cars. These HUDs have evolved beyond the bulky navigation that was available a few years ago. These systems are now capable of displaying compass directions, warning messages, radio information, etc., on the windshield.
  • Utilizing advanced technologies, like liquid crystal display (LCD) and light-emitting diodes (LED), delivers the advantage of displaying bright, vibrant images on the windshield. The consistent technological advancements have evolved them to be less expensive to manufacture. For instance,
  • In July 2022, SOAR, formerly Tohoku Pioneer Corporation Yonezawa Plant (Yonezawa City, Yamagata Prefecture), will cultivate a new demand for organic electroluminescent displays (ELDs). The company will strengthen its approach to automotive head-up displays (HUDs), compact mobility vehicles, and new fields such as smartwatches.
  • New projection technologies, including micro mirror-based devices based on electromechanical systems, are coming into the market, which will aid in creating brighter displays with the usage of more colors. The factors that are expected to drive the growth of the display systems market are the low cost and innovative display technologies.
  • Head-up displays were earlier available majorly in luxury cars, but now, OEMs have been thinking and making them standard even in economy cars. In 2022, Japanese manufacturer Maruti Suzuki launched an updated Baleno with the large windshield HUD in the Indian market.
  • Continental AG offers Adaptive Cruise Control, which uses AR-based HUD to display and monitor the speed and distance ahead of the cars. A crescent-shaped icon on the display changes its color to provide uninterrupted feedback when the vehicle ahead gets too close. The display panel plays a critical role in the augmented usage of the driver assistant systems in the vehicle.
Automotive Head-up Display - Market - IMG2

United States is Expected to Dominate the Market During the Forecast Period

  • The prominence of the United States in automotive safety makes North America one of the leading geographies in the automotive HUD market scenario after Europe. With a steady transformation in the country's automotive industry, there is considerable market penetration and mass adoption of safety systems, especially in the passenger vehicle segment. Commercial vehicles, like pick-up trucks, have also started adopting these systems to improve the driver's visibility and reduce accidents at night. For instance,
  • In August 2021, Blackberry Limited (BlackBerry) of Canada announced that Nobo Auto has begun production of a smart cockpit domain controller based on the BlackBerry QNX Neutrino real-time operating system (RTOS) and QNX Hypervisor. The domain controller will be installed on Great Wall Motor's Haval H6S SUV. The Haval H6S will use Nobo Auto's DCC (Digital Cockpit Controller) platform.
  • According to a study conducted by the NHTSA, about 80% of the accidents happening in the United States are caused due to driver distraction. With the rapid technological developments happening in the automotive industry, HUDs have helped drivers view not only vehicle information but also the nearby environment information. Drivers can be alerted with several notifications, such as a phone call, driving speed, navigation, and imminent collision when the vehicle ahead is braking, etc.
  • Automobile manufacturers, such as Ford and GM, are increasingly equipping their vehicles with built-in infotainment systems to provide consumers with enhanced driving experiences. The increasing demand for these advanced systems is expected to result in an increased demand for HUD systems, which are intricately integrated with in-vehicle entertainment and vehicle information systems.
  • The growing trend of connectivity in vehicles, with the increased integration of smartphones and tablets with in-vehicle entertainment and information systems, helps drive increased demand for advanced driving-assisted systems. Currently, manufacturers are focusing on developing HUDs that can detect pedestrians. For instance,
  • In December 2021, Karma Automotive and WayRay announced a collaboration to integrate an innovative, new form of Augmented Reality (AR) Head-Up Display (HUD) technology in a fleet of future Karma vehicles. The WayRay True Augmented Reality (True AR) and Deep Reality Display technology enable the generation of virtual images at any distance and on multiple depth planes. Images are generated by projecting a red-green-blue (RGB) laser beam through a Picture Generating Unit (PGU) onto a Holographic Optical Element (HOE).
  • The growth of the market for these driver-assisted systems is expected to increase the demand for HUD systems, thus easing the process for monitoring the information provided.

Automotive Head-up Display (HUD) Industry Overview

The automotive HUD market is moderately consolidated as the market accommodates global players and several regional players. These companies have managed to gain an advantage by managing their product portfolio, developing new products, and expanding their footprint across several countries across the world. Prominent manufacturers are investing in research and development activities for the development of advanced HUD systems to maximize revenue and provide the HUD in economic and midsize vehicles.

In January 2021, Panasonic Automotive launched its latest augmented-reality HUD capable of displaying lane edges, objects on the road, and other information important to drivers. The HUD runs in AI and shares information with the driver. The new HUD can determine by itself whether the barrier is a vehicle, pedestrian, or trash can.

In September 2020, DigiLens unveiled its Ultra-Compact CrystalClear™ AR HUD, compatible with any auto dashboard. The CrystalClear™ AR HUD has around 15° x 5° field-of-view and is expected to open the gateway for holographic-assisted navigation to any vehicle.

Besides these, several key OEMS are also participating actively in the market, and such developments are likely to have a strong positive impact on the market. For instance,

In June 2021, Hyundai Motor Company introduced a less head-up display (HUD) that features optical glass installed in the dashboard and angled toward the driver, which ensures better vision.

In 2021, Audi announced the introduction of its latest reality (AR) heads-up-display (HUD) in the Audi Q4 e-tron electric vehicle. The generated virtual image will appear to float in space about ten meters ahead of the driver. The company claims that the overlaid image will assist in conveying information at a rapid pace and without confusion.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value USD)

  • 5.1 HUD Type
    • 5.1.1 Windshield
    • 5.1.2 Combiner
  • 5.2 Vehicle Type
    • 5.2.1 Passenger Cars
    • 5.2.2 Commercial Vehicles
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Russia
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Nippon Seiki Co. Ltd
    • 6.2.2 Continental AG
    • 6.2.3 Yazaki Corporation
    • 6.2.4 DENSO Corporation
    • 6.2.5 Robert Bosch GmbH
    • 6.2.6 Visteon Corporation
    • 6.2.7 Panasonic Corporation
    • 6.2.8 Pioneer Corporation
    • 6.2.9 HUDWAY LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS