針對SOHO目標市場及流通

Abstract

This report will show that although the number of products and services that are currently available to the SOHO market have expanded in the last four years, the issues faced then remain similar. With 30% of the European workforce being employed by very small companies, and with many SOHO employees being highly mobile, there is obviously a potentially lucrative market waiting to be addressed. The problem is that although the market is large, the companies that make it up are hugely diverse, with some non-employer enterprises barely making enough money to support their one worker, and others turning over several hundreds of thousands of Euros.

In times of economic uncertainty and when mobile markets are saturated, the importance of the potentially high-spending SOHO segment of the market is further emphasised and MNOs need to address the segment successfully if they are to meet revenue and EBITDA targets set by their shareholders.

This report provides a view of the current potential of the SOHO market segment and how well some MNOs are addressing it and concludes with findings and recommendations essential to any network operator that needs to maximise its return in this area.

Table of Contents

• 1. OVERVIEW
• 2. INTRODUCTION
  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
• 3. THE SOHO MARKET
  • 3.1. Requirements of the SOHO Market
  • 3.2. Defining the Market
    • 3.2.1. Introduction
    • 3.2.2. European Union
    • 3.2.3. US
• 4. SOHO CUSTOMER SERVICE OFFERINGS
  • 4.1. Operator Business Market Segmentation
  • 4.2. Services Available to SOHO Customers
  • 4.3. Tariffs for the SOHO Market
    • 4.3.1. Introduction
    • 4.3.2. SFR
    • 4.3.3. Cosmote
    • 4.3.4. Vodafone UK
    • 4.3.5. Proximus
    • 4.3.6. Verizon Wireless
  • 4.4. Data Services for the SOHO Market
    • 4.4.1. Introduction
    • 4.4.2. Selected Data Propositions
  • 4.5. Multi-Play Offerings for the SOHO Market
    • 4.5.1. Introduction
    • 4.5.2. Mobistar
    • 4.5.3. SFR
• 5. DISTRIBUTION AND MARKETING
  • 5.1. Introduction
  • 5.2. Vodafone
  • 5.3. Verizon Wireless
• 6. KEY FINDINGS
• 7. RECOMMENDATIONS