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市場調查報告書
行動電話寛頻戰略
Mobile Broadband Strategies
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行動電話寛頻戰略 是由出版商Mobile Market Development Ltd在2009年04月所出版的。
這份英文市場調查報告書包含32 PAGES 價格從美金3500起跳。
Abstract
The market for mobile broadband is developing rapidly thanks to a combination
of new network technologies, more aggressive pricing on the part of operators
and the availability of new high function handsets and inexpensive 3.5G USB
pens, or ' dongles' . Despite the current recession, the demand for mobile
broadband is expected to grow rapidly over the next few years requiring
increased network capacity. However operator data revenues will be very far
from keeping pace with the rate of growth in volume. Therefore, to maintain
both market share and profitability operators will need to take significant
action.
This report looks at the options available to operators and their potential
impact. It provides an overview of actions currently being taken by operators
in their networks and marketing, and provides recommendations for further
actions.
Table of Contents
- 1. OVERVIEW
- 2. INTRODUCTION
- 2.1. Background to the Report
- 2.2. Report Content and Structure
- 2.3. Currency and Conversions
- 3. THE DEVELOPING MARKET
- 3.1. Introduction
- 3.2. Recent Developments in Data Traffic and Revenues
- 3.3. Forecasts of Growth in Data Traffic and Revenues
- 3.4. Implications for Operators
- 4. OPTIONS FOR OPERATORS
- 4.1. Introduction
- 4.2. Possible Network Strategies
- 4.2.1. Technology Development/Upgrades
- 4.2.2. WiFi, Femtocells and the Fixed Network
- 4.2.2.1. WiFi and Fixed Services
- 4.2.2.2. Femtocells
- 4.2.3. Network Sharing and Outsourcing
- 4.2.3.1. Network Sharing
- 4.2.3.2. Outsourcing and Staff Reductions
- 5. OPERATOR SERVICES AND STRATEGIES
- 5.1. Introduction
- 5.2. Tariffs and Laptop Bundles
- 5.2.1. France
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Poland
- 5.2.5. Spain
- 5.2.6. UK
- 5.3. Broadband Tariff Comparisons
- 6. CONCLUSIONS
- 6.1. Market Development
- 6.2. Cost Reduction Options
- 6.3. Impact on Industry Structure
- 7. RECOMMENDATIONS
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