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市場調查報告書
家庭固定線路切換
Fixed Line Replacement in the Home
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家庭固定線路切換 是由出版商Mobile Market Development Ltd在2008年12月所出版的。
這份英文市場調查報告書包含37 PAGES 價格從美金3500起跳。
Abstract
The battleground between mobile offerings and fixed lines in the home is
currently proving a testing environment for fixed and mobile
telecommunications operators in many markets, with the allure of volume
consumer fixed line business tempered by consumer demands for more value-added
offerings and cost effectiveness in an increasingly difficult economic
climate. The pace of erosion of fixed line infrastructure is undoubtedly
quickening in the home environment, as developments such as mobile broadband
and home wireless networks continue to speed up fixed line replacement by
consumers in many markets.
This report examines the key trends influencing the speed and profile of fixed
line replacement in the home, and analyses how both fixed and mobile operators
are positioning themselves to deal with the challenges of consumer fixed line
replacement. Popular fixed line replacement solutions in the home are
discussed in detail, together with three examples of operators and markets
which are of particular interest in their approaches to moving forward the
pace of fixed line replacement in the home. The report also offers strategic
conclusions and recommendations, to enable operators to understand and act on
key changes taking place in fixed line replacement in the home environment.
Table of Contents
1. OVERVIEW
2. INTRODUCTION
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Currency
3. FIXED LINE REPLACEMENT IN CONTEXT
- 3.1. Trends Impacting Fixed Lines in the Home
- 3.2. Fixed Operator Positioning
- 3.3. Mobile Operator Positioning
- 3.4. Fixed Line Replacement Solutions
4. KEY PLAYERS & MARKETS
- 4.1. T-Mobile UK
- 4.2. Portugal - Consumer Market
- 4.3. Denmark - Consumer Market
5. CONCLUSIONS & RECOMMENDATIONS
- 5.1. Conclusions
- 5.2. Recommendations
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