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MNO 行動政府機會

mGovernment Opportunities for MNOs

出版商 Mobile Market Development Ltd 聯絡我們
出版日期 2008/08 內容資訊 25 PAGES
商品編碼 72414
價格 US $ 3,500 ~ Price List
US $ 3,500 PDF by E-mail (Single User License)
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TOC
此出版品為英文撰寫

Abstract

Around the world, in all market types, governments face the twin challenges of increasing the level of participation of their populations and reducing the cost overhead of government and enforcement processes. These apparently mutually exclusive aims provide an opportunity for MNOs and those that provide application services over their networks.

While eGovernment has already become established and the ability to interact with administrative bodies through e-mail or web portals have become commonplace, the ubiquity of the mobile phone and its ability to penetrate populations even in remote areas of developing countries, where no fixed communications infrastructure is present, mean that mobile technology may be able to extend the franchise and reduce process costs far more effectively. In developed markets, mGovernment still has an important role in helping to improve the cost-effectiveness of the resources employed as well as offering a mechanism to increase the level of engagement of the voter in the process of government.

Consequently, commitments to mGovernment have already been made at local and national level in many countries around the world. MNOs stand to benefit from major contracts to provide appropriate functionality from governing administrations as well as increased revenues derived from carrying new traffic, including voice, SMS and data associated with mGovernment applications. However, if MNOs are not proactive in promoting mGovernment applications, other service providers may capture most of the benefit, leaving MNOs to a situation where they are forced to negotiate to obtain even a small revenue share.

This report examines the market context of mGovernment as well as examples of implementations already in place and draws conclusions and makes recommendations that MNOs should take account of to optimise their exploitation of this major opportunity area.

Table of Contents

1. OVERVIEW

2. INTRODUCTION

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions

3. MGOVERNMENT CONTEXT

  • 3.1. Introduction
  • 3.2. Sample mGovernment Players
    • 3.2.1. Mobile Government Consortium International
    • 3.2.2. Dexterra
    • 3.2.3. Project Nomad UK
    • 3.2.4. m-GovWorld
    • 3.2.5. The World Bank
  • 3.3. The mGovernment Scale of Opportunity
    • 3.3.1. Workforce Mobilisation
    • 3.3.2. Citizen Participation

4. MGOVERNMENT APPROACHES

  • 4.1. Introduction
  • 4.2. Singapore
    • 4.2.1. Pension Services
    • 4.2.2. MyeCitizen SMS Alerts
    • 4.2.3. Government Directory Services
    • 4.2.4. SingStat Express - Free SMS Service
    • 4.2.5. Crime Service
    • 4.2.6. Motoring Services
  • 4.3. Estonia
  • 4.4. Dubai
  • 4.5. UK
  • 4.6. Examples from Other Countries

5. KEY FINDINGS

6. RECOMMENDATIONS

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