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市場調查報告書
多樣性市場成功戦略
Successful Multi-Play Market Strategies
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多樣性市場成功戦略 是由出版商Mobile Market Development Ltd在2008年05月所出版的。
這份英文市場調查報告書包含34 PAGES 價格從美金3500起跳。
Abstract
Convergence in telecommunications markets has been one of the key themes of
the 21st Century. Most MNOs have been impelled to follow some kind of
multi-play strategy.
- Some are currently providing dual-play propositions.
- Others have chosen to provide quad-play products including mobile, home
line, TV and broadband.
By following these strategies MNOs now find themselves in direct competition
with a range of service providers including cable operators, content
providers, PTOs and ISPs.
This report examines the offerings of the major operators in the key markets,
the products they are delivering and which are likely to be the winners and
losers in the fight for the customer. The report concludes with a range of
concrete recommendations that MNOs and MVNOs need to consider as they develop
their own competitive response to the evolving convergent marketplace.
Table of Contents
1. OVERVIEW
2. INTRODUCTION
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Currency
3. MULTI-PLAY DRIVERS
- 3.1. Demise of Pure-play
- 3.2. Growth of Broadband
- 3.3. Naked DSL versus LLU
- 3.4. Network Convergence
- 3.5. Device Convergence
- 3.5.1. Home-Zones
- 3.5.2. BT Total Broadband Anywhere
- 3.5.3. Orange Unik
- 3.5.4. Neuf Cegetel TWIN Content Delivery
- 3.6. Supply Convergence (consolidation of operators, bundling, billing)
- 3.6.1. Acquisition
- 3.6.2. Operational Consolidation
4. CONVERGENT MARKET OFFERS
- 4.1. Dual, Triple or Quad?
- 4.2. Bundled Offers
- 4.3. Prepay Multi-play
- 4.4. Mobile Broadband Offers
- 4.5. Using TV Services to Drive Growth
- 4.6. Combating Substitution
5. THE ECONOMICS OF MULTI-PLAY
- 5.1. Revenue Preservation
- 5.2. ARPU Increases
- 5.3. Brand Strength
6. KEY FINDINGS
- 6.1. Drivers
- 6.2. Operator Strategies
7. RECOMMENDATIONS
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