THE BIG DATA MARKET OPPORTUNITY FOR MNOS
|出版商||Mobile Market Development Ltd||商品編碼||602263|
|出版日期||內容資訊||英文 25 Pages
本報告提供對MNO (行動網路業者) 來說關於巨量資料的可能性調查。
Big Data and analytics may be among the most important issues facing MNOs today. Competition from OTT and digital players and evolution from a voice and SMS dominated revenue model to one where efficient and effective delivery of ubiquitous (and often generic) data connectivity will determine success or failure, set against the context of unsympathetic regulators, presents massive challenges to be addressed.
As the guardian of huge (and growing) amounts of data that can help define successful products and services and drive quantum improvements in customer experience, MNOs may be well-placed to address these challenges and secure their relevance in the digital world.
However, the skills, technologies and infrastructure requirements need to be brought into MNOs if they are to be successful.
This report examines the opportunities available, explores how some key players have met the challenges presented and recommends actions to be taken and decisions that need to be made to maximise realisation of the potential for Big Data to deliver positive results for MNOs, rather than contributing to disintermediation and loss of relevance.
Companies: Verizon, Datameer, Statista, Kosmik Technologies, Google, Amazon, IBM, HP, SAP, Dresner Advisory Services, AT&T, Telefónica, SK Telecom, World Economic Forum, Accenture, Netflix, Facebook,
Countries: Global, USA, South Korea, UK, Argentina, Brazil.