Abstract
This is the first in a series of ‘Convergence Watch' papers being
produced by MMD highlighting convergence market developments in the major
European markets of the UK, Germany, France, Italy and Spain. The objective of
these papers is to initially describe the activities of the key mobile players
in their respective convergence markets and document their rates of progress
and market impact. These market monitor papers are also to be supplemented by
two strategy papers from the wireless profit program which again focus on
the MNO opportunity:
- Driving EBITDA Through Convergence - published in early August 2007;
- An Assessment of MNO Convergent Strategies in Europe - due in September
2007.
Table of Contents
- 1. Introduction
- 2. Convergence Definitions
- 3. UK Convergence Market Summary
- 4. Key Convergent Player Profiles
- 5. Secondary Promotional Incentives
- 6. Online Service Propositions
- 7. BT Fusion Plans To Date
Table of Figures
- Figure 1. Principal Players with Mobile Convergence Component
- Figure 2. BT Fusion Service Proposition
- Figure 3. Vodafone At Home Service Proposition
- Figure 4. Orange Broadband & Mobile Service Proposition
- Figure 5. Orange Broadband & Mobile - Unique Service Proposition
- Figure 6. Virgin Media Service Proposition
- Figure 7. 3´s X-Series Service Proposition
- Figure 8. Online Service Propositions
- Figure 9. BT Fusion Plans prior to January 2007
- Figure 10.BT Fusion Plansfrom January 2007
- Figure 11.New Additional Fusion Talk Mobile Plans launched August 2007
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