SMART HOME OPPORTUNITY FOR MNOS: UPDATE
|出版商||Mobile Market Development Ltd||商品編碼||522773|
|出版日期||內容資訊||英文 34 Pages
Mobile Market Development has been monitoring the development of M2M and IoT in recent years, looking at the area from a technology and a market perspective (i.e. what is possible and what customers want). Both the evolution and growth of the technology, and a high level of market demand are by now assured, as is the requirement for connectivity to enable the applications and services to function.
However, in many applications, volume demands are light, so connectivity alone may not be a sufficiently remunerative and profitable opportunity for MNOs, particularly if provided on a wholesale basis to a community of service providers that own the customers and the profits.
There is a good fit between the demands of the market, particularly in the smart home area, and the positioning of MNOs among consumer buyers, so there are strong prospects for end-to-end solution provision at value-based pricing.
This report seeks to qualify the opportunity and elaborate the approach required to ensure MNOs can succeed as (profitable) trusted smart home solutions providers and avoid being relegated to wholesale connectivity provision by the OTT community.