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市場調查報告書
企業用創新語音解決方案
Innovative Voice Solutions for the Enterprise Market
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企業用創新語音解決方案 是由出版商Mobile Market Development Ltd在2007年02月所出版的。
這份英文市場調查報告書包含29 PAGES 價格從美金3500起跳。
Abstract
Voice revenues still represent the lion' s share of MNO revenues, in most cases
accounting for over 80% of total mobile service revenues. However, in mature
cellular markets MNOs are often faced with static or declining voice
communications revenues as a result of interconnection rate reductions imposed
by regulatory authorities and decreasing per minute rates resulting from
increased competition. The business market has been the first to suffer from
significant price erosion as MNOs started using generous discounts to attract
and retain highly valuable business accounts especially within the large
enterprises segment. However, the enterprise market offers the greatest growth
potential to MNOs from a combination of increasing penetration among company
employees and substitution of fixed network traffic.
This report examines best practice examples where MNOs have successfully used
innovative offers that effectively provide unlimited calls, better cost
control, improved international capabilities or specialised functionality
aimed at shifting dependency from fixed to mobile phones. Building on the best
practices observed, we conclude with eleven practical recommendations that
MNOs should consider when planning how to address the enterprise segment' s
requirements for voice solutions.
Table of Contents
1. Overview
2. Introduction
3. Stimulating Voice Usage with Large or Unlimited Call Bundles
- 3.1 Cosmote - Enhancing Outgoing and On-net Traffic
- 3.2 SFR "ABSOLU" Packages
4. Voice Solutions Dedicated to SMEs
- 4.1 Introduction
- 4.2 SuperFlat Business: T-Mobile, Austria
- 4.3 Converged & All Inclusive Services: Orange, Spain
- 4.4 New Approach to SMEs: Vodafone, UK
5. Combined Fixed and Mobile Solutions
- 5.1 Introduction
- 5.2 Wirefree Office: Mobistar, Belgium
6. Increasing Business Penetration through Cost Control Solutions
- 6.1 Introduction
- 6.2 Capped Hybrid Tariffs
- 6.3 Split Billing Solutions
7. International & Roaming Solutions
- 7.1 Introduction
- 7.2 Vodafone "Passport"
- 7.3 "My Europe" by Telefonica O2
- 7.4 Stimulating International Voice Call Traffic
- 7.4.1 B.easy Plan by 3 Italia
8. Conclusion and Recommendations for MNOs
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