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市場調查報告書
歐洲後付費相關最新報導
Postpay Upgrades in Europe
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歐洲後付費相關最新報導 是由出版商Mobile Market Development Ltd在2006年08月所出版的。
這份英文市場調查報告書包含41 PAGES 價格從美金3133起跳。
Abstract
In this report, Mobile Market Development (MMD) examines the upgrade programs
in place across a range of MNOs in key European markets (France, Germany,
Ireland, Italy, Spain and the UK).
We describe the similarities we found across MNO postpay handset upgrade
policies. Clear differences in policy are also highlighted. Conclusions are
drawn from our inter-market comparisons and we offer eleven recommendations
for improved upgrade policy, based on the experiences of operators spoken to.
Particular emphasis is placed on recommendations for improving the upgrade
experience of high value customers. This in turn can be expected to deliver
improved customer retention levels and a disproportionately large impact on
operator profitability.
Table of Contents
- 1 Overview
- 2 Introduction
- 3 Postpay Upgrade Approaches
- 3.1 Strategy
- 3.2 Differentiation
- 3.3 Qualification
- 3.4 Communication
- 3.5 Delivery
- 3.5.1 Introduction
- 3.5.2 Orange France
- 3.5.3 SFR France
- 3.5.4 T-Mobile Germany
- 3.5.5 O2 Ireland
- 3.5.6 Vodafone Italy
- 3.5.7 TME Spain
- 3.5.8 O2 UK
- 3.5.9 Virgin Mobile UK
- 3.6 Outcomes & Measurement
- 4 Conclusions
- 5 Recommendations
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