Cover Image
市場調查報告書

作為匯聚市場行動專用業者競爭

COMPETING AS A MOBILE-ONLY OPERATOR IN A CONVERGED MARKET

出版商 Mobile Market Development Ltd 商品編碼 366077
出版日期 內容資訊 英文 31 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
作為匯聚市場行動專用業者競爭 COMPETING AS A MOBILE-ONLY OPERATOR IN A CONVERGED MARKET
出版日期: 2016年08月09日 內容資訊: 英文 31 Pages
簡介

聚合服務,對於客戶的所有需求,定位為可提供解決方案。

本報告提供業者的方法選擇之系統性資訊。

第1章 概要

第2章 簡介

第3章 樣品業者的方法

  • 概要
  • T-Mobile USA
  • Yoigo
  • Google/Alphabet

第4章 分析與結論

  • 問題點概要
  • 市場要素
  • 行動專用選擇

第5章 建議

附錄

目錄

Converged services are increasingly being offered and positioned as providing solutions to all the needs of customers, when in reality, they may be more focused on the needs of network operators with multiple networks and falling fixed-line voice utilisation.

The cost benefits of integrating service delivery, including the network, traffic management, customer service and billing, in terms of economy of scale and reduction of duplication seem compelling to service providers. Improved utilisation and retention within the base adds further value to the converged approach.

However, economies of scale are difficult to achieve if the infrastructure and software are not able to be integrated successfully, and many converged service providers have, so far, experienced difficulties in attaining integration. Also, as far as MNOs are concerned, convergence to date has been more about household accounts than individuals and quad-play including mobile has remained a very small proportion of the total uptake.

It may be that a more compelling and differentiated market position can be achieved by thinking of convergence from an application rather than a network point of view. By delivering converged application services over a mobile network, MNOs can address the needs of both individuals and households and better secure their margins (and pay for their network capital investments) going forward.

Companies : T-Mobile, Yoigo, Telefónica, Google, AT&T, Sprint, Verizon, Movistar, Vodafone, Orange, BT, Virgin Media, A1, Eir

Countries : Europe, USA, Spain

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Sample Operator Approaches

  • 3.1 Overview
  • 3.2 T-Mobile USA
    • 3.2.1 Introduction
    • 3.2.2 US Market Context
    • 3.2.3 T-Mobile USA Positioning
    • 3.2.4 Current Offers - Binge On and Simple Choice Tariff
  • 3.3 Yoigo
    • 3.3.1 Market Context
    • 3.3.2 Yoigo Market Positioning Over Time
    • 3.3.3 Yoigo Current Propositions
  • 3.4 Google/Alphabet
    • 3.4.1 Market Context
    • 3.4.2 Google Capabilities and Positioning
    • 3.4.3 Implications of Google's Market Entry

4 Analysis and Conclusions

  • 4.1 Overview of Issues
  • 4.2 Market Factors
    • 4.2.1 Fixed and Mobile Connectivity in Europe
    • 4.2.2 VoD Services - Lifestyle Bundling vs. Simple Streaming
  • 4.3 Mobile-only Options

5 Recommendations

Appendix - Feedback Questions

Back to Top