COMPETING AS A MOBILE-ONLY OPERATOR IN A CONVERGED MARKET
|出版商||Mobile Market Development Ltd||商品編碼||366077|
|出版日期||內容資訊||英文 31 Pages
|作為匯聚市場行動專用業者競爭 COMPETING AS A MOBILE-ONLY OPERATOR IN A CONVERGED MARKET|
|出版日期: 2016年08月09日||內容資訊: 英文 31 Pages||
Converged services are increasingly being offered and positioned as providing solutions to all the needs of customers, when in reality, they may be more focused on the needs of network operators with multiple networks and falling fixed-line voice utilisation.
The cost benefits of integrating service delivery, including the network, traffic management, customer service and billing, in terms of economy of scale and reduction of duplication seem compelling to service providers. Improved utilisation and retention within the base adds further value to the converged approach.
However, economies of scale are difficult to achieve if the infrastructure and software are not able to be integrated successfully, and many converged service providers have, so far, experienced difficulties in attaining integration. Also, as far as MNOs are concerned, convergence to date has been more about household accounts than individuals and quad-play including mobile has remained a very small proportion of the total uptake.
It may be that a more compelling and differentiated market position can be achieved by thinking of convergence from an application rather than a network point of view. By delivering converged application services over a mobile network, MNOs can address the needs of both individuals and households and better secure their margins (and pay for their network capital investments) going forward.
Companies : T-Mobile, Yoigo, Telefónica, Google, AT&T, Sprint, Verizon, Movistar, Vodafone, Orange, BT, Virgin Media, A1, Eir
Countries : Europe, USA, Spain