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市場調查報告書

變化的Telco (電信運營商) :匯流機會的發展

TRANSFORMING TELCOS: EVOLVING CONVERGENCE OPPORTUNITIES

出版商 Mobile Market Development Ltd 商品編碼 365307
出版日期 內容資訊 英文 63 Pages
商品交期: 最快1-2個工作天內
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變化的Telco (電信運營商) :匯流機會的發展 TRANSFORMING TELCOS: EVOLVING CONVERGENCE OPPORTUNITIES
出版日期: 2016年08月02日 內容資訊: 英文 63 Pages
簡介

本報告提供為了個性化通訊服務轉移到依賴強力娛樂服務的高TV/內容主導的服務的匯流趨勢的相關調查,這樣的變化對業者的匯流策略意味了什麼的相關分析。

第1章 概要

第2章 簡介

第3章 市場成長的促進要素、客戶趨勢

  • 簡介
  • 對於匯流的業者的推動市場要素
    • 市場佔有率的維持
    • 客戶流失的削減
    • 客戶價值的改善
    • 效率改善
    • 收益的多樣化
  • 新的客戶趨勢
    • 更快的寬頻要求
    • 娛樂的愛好發展
    • 追求價值的態度增加
    • 多設備擁有

第4章 多合一服務的發展

  • Orange:法國
    • 簡介
    • 多合一服務功能
    • 其他主要市場上的Orange的多合一服務功能
    • 多合一服務的提案
    • 成果 (資料/KPI)
    • 教訓
  • Telefonica:西班牙
  • AT & T:美國

第5章 主要調查結果

  • 聚合服務的促進要素
  • 案例研究為基礎的多合一服務趨勢
    • 網路速度
    • 視訊內容重視的高漲
    • 費用
    • 系統整合
    • 四合一服務以上

第6章 建議

附錄:問題的回饋

目錄

Fixed-mobile converged offers are not a new concept. However, these offers have evolved since they were first introduced, moving from a straight-forward combination of the operator's existing fixed and mobile capabilities towards sophisticated TV/content-led propositions that rely on strong entertainment services to deliver the differentiation that commoditised communication services have been unable to deliver on their own.

Operators are emphasising the entertainment component of converged bundles, as these illustrate the utility of high speed fixed and mobile services and therefore increase the perceived value of the converged offer.

  • MNOs are making significant investments to ensure the strength of their content going forward.

This report examines how this change has come about and what this means for operators considering their own convergence strategies in the current environment.

Companies: AT&T, Telefonica, Orange, DIRECTV, Canal+, Movistar

Countries: France, Spain, USA

Keywords: sponsorship, diversification, efficiency, U-verse, discounts, IPTV, customer value, single view of customer, studios, Livebox, Fusión, market share, sports, Orange TV, LTE, bundles, Homelive, films, churn, Movistar TV, Open, movies, Orange Mobile TV, unified customer experience, multi-device, Convergence, advertising, high definition, 4G, VOD, high speed broadband, multi-playm network speed, pay TV, Digital Life, ARPU, quad-play, entertainment, satellite, Movistar+, content, Canal+, fibre, DIRECTV,

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Market Drivers and Customer Trends

  • 3.1. Introduction
  • 3.2. Operator Market Drivers for Convergence
    • 3.2.1. Market Share Maintenance
    • 3.2.2. Churn Reduction
    • 3.2.3. Customer Value Improvement
    • 3.2.4. Efficiency Improvement
    • 3.2.5. Revenue Diversification
  • 3.3. Emerging Customer Trends
    • 3.3.1. Faster Broadband Requirements
    • 3.3.2. Evolving Entertainment Preferences
    • 3.3.3. Increased Value-Seeking Behaviour
    • 3.3.4. Multi-Device Ownership

4. Multi-Play Evolution

  • 4.1. Orange, France
    • 4.1.1. Introduction
    • 4.1.2. Multi-Play Capabilities
    • 4.1.3. Orange Multi-play Capability in Other Key Markets
      • 4.1.3.1. Spain
      • 4.1.3.2. Poland
      • 4.1.3.3. Belgium
    • 4.1.4. Multi-Play Propositions
    • 4.1.5. Performance (figures/KPI)
    • 4.1.6. Lessons Learned
  • 4.2. Telefónica, Spain
    • 4.2.1. Introduction
    • 4.2.2. Multi-play Capabilities
    • 4.2.3. Telefónica Multi-play Capability in Other Key Markets
      • 4.2.3.1. Germany
      • 4.2.3.2. Brazil
    • 4.2.4. Multi-Play Propositions
    • 4.2.5. Performance (figures/KPI)
    • 4.2.6. Lessons Learned
  • 4.3. AT&T, USA
    • 4.3.1. Introduction
    • 4.3.2. Multi-Play Capabilities
    • 4.3.3. Multi-Play Propositions (& Positioning)
    • 4.3.4. Performance (figures/KPI)
    • 4.3.5. Lessons Learned

5. Key Findings

  • 5.1. Drivers of Converged Offers
  • 5.2. Multi-Play Trends Based on Case Studies
    • 5.2.1. Network Speeds
    • 5.2.2. Increased Video Content Focus
    • 5.2.3. Pricing
    • 5.2.4. System Integration
    • 5.2.5. Beyond Quad-play

6. Recommendations

Appendix - Feedback Questions

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