變化的Telco (電信運營商) :匯流機會的發展
TRANSFORMING TELCOS: EVOLVING CONVERGENCE OPPORTUNITIES
|出版商||Mobile Market Development Ltd||商品編碼||365307|
|出版日期||內容資訊||英文 63 Pages
|變化的Telco (電信運營商) :匯流機會的發展 TRANSFORMING TELCOS: EVOLVING CONVERGENCE OPPORTUNITIES|
|出版日期: 2016年08月02日||內容資訊: 英文 63 Pages||
Fixed-mobile converged offers are not a new concept. However, these offers have evolved since they were first introduced, moving from a straight-forward combination of the operator's existing fixed and mobile capabilities towards sophisticated TV/content-led propositions that rely on strong entertainment services to deliver the differentiation that commoditised communication services have been unable to deliver on their own.
Operators are emphasising the entertainment component of converged bundles, as these illustrate the utility of high speed fixed and mobile services and therefore increase the perceived value of the converged offer.
This report examines how this change has come about and what this means for operators considering their own convergence strategies in the current environment.
Companies: AT&T, Telefonica, Orange, DIRECTV, Canal+, Movistar
Countries: France, Spain, USA
Keywords: sponsorship, diversification, efficiency, U-verse, discounts, IPTV, customer value, single view of customer, studios, Livebox, Fusión, market share, sports, Orange TV, LTE, bundles, Homelive, films, churn, Movistar TV, Open, movies, Orange Mobile TV, unified customer experience, multi-device, Convergence, advertising, high definition, 4G, VOD, high speed broadband, multi-playm network speed, pay TV, Digital Life, ARPU, quad-play, entertainment, satellite, Movistar+, content, Canal+, fibre, DIRECTV,