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市場調查報告書

自有品牌MNO OTT應用程式的開發

DEVELOPING OWN-BRANDED MNO OTT APPS

出版商 Mobile Market Development Ltd 商品編碼 352081
出版日期 內容資訊 英文 38 Pages
商品交期: 最快1-2個工作天內
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自有品牌MNO OTT應用程式的開發 DEVELOPING OWN-BRANDED MNO OTT APPS
出版日期: 2016年01月29日 內容資訊: 英文 38 Pages
簡介

本報告以OTT應用型服務為焦點,提供各應用類型的代表性品牌的合作和比較的自有品牌解決方案的優點評估。

第1章 概要

第2章 簡介

第3章 第三方OTT應用的競爭

  • 簡介
  • 第三方OTT應用的阻止
  • MNO自有品牌OTT語音 & 通訊軟體
    • AT&T:Call International Application
    • T-Mobile:Bobsled
    • Telefonica:TU Me
    • Wi-Fi & 其他目前應用及O2:O2 World Chat
    • GSMA:RCS joyn

第4章 MNO的提供服務

  • 簡介
  • OTT服務存取用的收費
  • 跟OTT供應商的合作
    • 聯盟的關注
    • Globe Telecom:菲律賓
    • Mobilink:巴基斯坦
    • Turkcell
    • Airtel
    • Ooredoo:科威特
    • Etisalat

第5章 創新服務的OTT應用

  • 新服務類型的選擇
  • 付款服務
    • Vodafone Wallet/SmartPass
    • Orange Cash
    • O2 Wallet
    • Isis (Google) Mobile Wallet
    • 巴基斯坦:金融服務
    • 土耳其:金融服務
  • 追蹤、監測
    • 車輛追蹤:Verizon Delphi
    • 兒童追蹤:AT&T FiLIP
    • 健康 & 照護監測 & 追蹤:AT&T Digital Life Care
    • 寵物追蹤:NTT DoCoMo的Pet Fit & SK Telecom T Pet
  • 行動醫療
    • AT&T:ForHealth
    • Orange
    • Telefonica
  • 監測、控制
  • 視訊

第6章 主要調查結果

第7章 建議

對附錄:問題的回饋

目錄

Most mobile operators are seeking ways to generate useful revenues from the widespread use of services based on OTT apps. Their ambition is to earn more than that generated by transport of the data usage of the apps, in order to compensate for their falling income from voice and SMS messaging.

Approaches taken by MNOs have included the creation of their own-branded VoIP and IM services, charging customers for access to OTT communication and social media providers, such as WhatsApp and Facebook, establishing partnerships with those same players, and introducing new, innovative OTT services under their own brands.

To succeed, MNOs need to change their traditional business model to one that is based on digital services underpinned by their data networks; a Telco 2.0 model.

This report looks at the options faced by operators and the approaches some have taken, with a view to both identifying those that will best enable MNOs to transform their businesses, and proposing ways to achieve those ends. The focus is on OTT app based services, and an assessment of the merits of own-brand solutions compared to partnerships with leading brands for different types of application.

Companies : Airtel, American Express, Apple, AT&T, Avea, Etisalat, Facebook, FiLIP, Globe Telecom, Google, Inwi, ISIS/Softcard, Kakao, LINE, Maroc Telecom, Meditel, Mobilink, Movistar, NTT DoCoMo, O2, Ooredoo, Orange, SK Telecom, Skype, Telefonica, Telenor, T-Mobile, Turkcell, Twitter, Verizon, Viber. Vodafone, Warid Telecom, WeChat, WhatsApp, Yoigo, ZTE

Countries : Australia, Brazil, Canada, Egypt, Japan, Korea, Kuwait, Morocco, Nigeria, Pakistan, Philippines, Spain, Turkey, UAE, US, UK

Keywords : mHealth, competition, financial services, OTT, Apps, partnering, payment services, Own-branded, video, telehealth, mobile walltet, VoIP, blocking, tracking and monitoring, monitoring and control, collaboration, eHome, mMoney,

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Competing with Third Party OTT Apps

  • 3.1 Introduction
  • 3.2 Blocking Third Party OTT Apps
  • 3.3 MNO Own-brand OTT Voice & Messaging Apps
    • 3.3.1 AT&T - Call International Application
    • 3.3.2 Bobsled from T-Mobile
    • 3.3.3 TU Me from Telefónica
    • 3.3.4 Wi-Fi & Other Current Apps and O2 World Chat
    • 3.3.5 GSMA RCS joyn

4 Revenue from Third Party OTT Apps

  • 4.1 Introduction
  • 4.2 Charging for Access to OTT Services
  • 4.3 Collaboration with OTT Providers
    • 4.3.1 Interest in Partnering
    • 4.3.2 Globe Telecom - Philippines
    • 4.3.3 Mobilink Pakistan
    • 4.3.4 Turkcell
    • 4.3.5 Airtel
    • 4.3.6 Ooredoo Kuwait
    • 4.3.7 Etisalat

5 OTT Apps for Innovative Services

  • 5.1 Selecting New Service Types
  • 5.2 Payment Services
    • 5.2.1 Vodafone Wallet/SmartPass
    • 5.2.2 Orange Cash
    • 5.2.3 O2 Wallet
    • 5.2.4 Isis (Google) Mobile Wallet
    • 5.2.5 Pakistan - Financial Services
    • 5.2.6 Turkey - Financial Services
  • 5.3 Tracking and Monitoring
    • 5.3.1 Vehicle Tracking: Verizon Delphi
    • 5.3.2 Child Tracking: AT&T FiLIP
    • 5.3.3 Health & Care Monitoring & Tracking: AT&T Digital Life Care
    • 5.3.4 Pet Tracking: NTT DoCoMo Pet Fit & SK Telecom T Pet
  • 5.4 mHealth
    • 5.4.1 AT&T - ForHealth
    • 5.4.2 Orange
    • 5.4.3 Telefónica
  • 5.5 Monitoring and Control
  • 5.6 Video

6 Key Findings

  • 6.1 Summary of Situation
  • 6.2 Effecting Change
  • 6.3 Dos and Don'ts

7 Recommendations

Appendix - Feedback Questions

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