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市場調查報告書

低ARPU市場上低價格智慧型手機的影響

IMPACT OF LOW-COST SMARTPHONES IN LOW ARPU MARKETS

出版商 Mobile Market Development Ltd 商品編碼 347852
出版日期 內容資訊 英文 43 Pages
商品交期: 最快1-2個工作天內
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低ARPU市場上低價格智慧型手機的影響 IMPACT OF LOW-COST SMARTPHONES IN LOW ARPU MARKETS
出版日期: 2015年12月30日 內容資訊: 英文 43 Pages
簡介

開發中國家的行動網路經營者面臨收益的大幅度潛在損失。這是因為使用者使用低價格智慧型手機轉換到OTT服務,而不是支付傳統的通話和SMS服務費用。可是轉移也有上升的可能性,搶在曲線前頭,帶領客戶朝向成本效率佳的智慧型手機基礎連接性的經營者,預計收益會增加。

本報告提供開發中國家提供低價格智慧型手機功能時的方法與其結果的益處檢驗,對行動通訊業者的建議。

第1章 概要

第2章 簡介

第3章 智慧型手機趨勢

  • 市場概要
  • 低價格智慧型手機的可用性
    • 來自現有供應商的低價格智慧型手機
    • 中國以及其他新興智慧型手機供應商
  • 智慧型手機的流通管道的演進
    • 行動通訊業者的零售銷路
    • 智慧型手機供應商的直銷
    • 電子貿易銷售
    • 循環經濟的動機
  • 智慧型手機引進對資料容量的影響

第4章 智慧型手機的促進轉移

  • 簡介
  • 智慧型手機的費率方案
    • 費用的理論性根據
    • Safaricom的智慧型手機服務滲透度擴大
    • Etisalat Nigeria的終端租賃
    • Vodacom的終端租賃和保險
  • 舊換新折價和修復終端的方案
  • 行動通訊業者品牌的智慧型手機
    • MTN和Vodacom (南非)
    • 經營者品牌的智慧型手機 (土耳其)
    • Orange的智慧型手機 (非洲,中東)
  • OS和OTT服務供應商的合作
    • Android One計劃
    • Facebook的Free Basics
    • 應用程式與創新活化菲律賓的智慧型手機

第5章 結論與建議

目錄

Mobile network operators in developing markets face significant potential loss of revenues as low-cost smartphones enable users to switch to OTT services rather than paying for traditional voice and SMS offers.

There is demonstrated upside potential in the migration however, and operators that get ahead of the curve and lead their customer base towards cost-effective smartphone-based connectivity can expect increased revenues as a result.

  • To achieve the increased revenues, network deployments and tariff structures must support the requirements of the data traffic.

This report examines approaches to delivering smartphone capability affordably in developing markets and the benefits that have resulted. It concludes with recommendations for MNOs that wish to lead the disruption rather than be damaged by it.

Companies: Samsung, Apple, Huawei, Xiaomi, Lenovo, Motorola, Microsoft, Nokia, Cherry Mobile, Lava, Coolpad, Karbonn, Zest, Mint, Dream Mobile, VMK, Nerve Mobile, Jolla, Kazam, Flipkart, eBay, Green Alliance, Ericsson, T-Mobile, Verizon, AT&T, Safaricom, Vodafone, Vodacom, MTN, Etisalat, Jumia, Orange, Turkcell, Google, Vestel Electronics, Avea, ZTE, Firefox, Facebook, Whatsapp, WeChat, Line, TRAI, Globe, Smart, Spotify, KakaoTalk.

Countries: UK, USA, Kenya, India, Nigeria, South Africa, Turkey, Malaysia, Philippines, Madagascar, Bangladesh, Sri Lanka, Nepal, Argentina.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Smartphone Trends

  • 3.1. Market Overview
  • 3.2. Availability of Low-cost Smartphones
    • 3.2.1. Low-cost Smartphones From Traditional Vendors
    • 3.2.2. Chinese and Other Emerging Smartphone Vendors
  • 3.3. Smartphone Channel Evolution
    • 3.3.1. MNOs' Retail Channels
    • 3.3.2. Smartphone Vendors' Direct Sales
    • 3.3.3. E-commerce Sales
    • 3.3.4. Moves Towards a Circular Economy
  • 3.4. Smartphone Adoption Impact on Data Volume

4. Encouraging Migration to Smartphones

  • 4.1. Introduction
  • 4.2. Smartphone Finance Plans
    • 4.2.1. Rationale for Plans
    • 4.2.2. Safaricom's Smartphone Offers to Extend Penetration
    • 4.2.3. Etisalat Nigeria Device Financing
    • 4.2.4. Vodacom Device Financing and Insurance
  • 4.3. Trade-in and Refurbished Device Schemes
  • 4.4. MNO Branded Smartphones
    • 4.4.1. MTN and Vodacom in South Africa
    • 4.4.2. Operator Branded Smartphones in Turkey
    • 4.4.3. Orange Smartphones in Africa and the Middle East
  • 4.5. OS and OTT Service Provider Collaborations
    • 4.5.1. The Android One Program
    • 4.5.2. Free Basics by Facebook
    • 4.5.3. Apps & Innovation Driving Smartphones in the Philippines

5. Conclusions & Recommendations

  • 5.1. Conclusions
  • 5.2. Recommendations

Appendix - Feedback Questions

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