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市場調查報告書

數位轉移產生的MNO的行動醫療市場機會

MHEALTH OPPORTUNITIES FOR MNOS ARISING FROM DIGITAL TRANSITION

出版商 Mobile Market Development Ltd 商品編碼 347775
出版日期 內容資訊 英文 34 Pages
商品交期: 最快1-2個工作天內
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數位轉移產生的MNO的行動醫療市場機會 MHEALTH OPPORTUNITIES FOR MNOS ARISING FROM DIGITAL TRANSITION
出版日期: 2015年12月28日 內容資訊: 英文 34 Pages
簡介

利用行動通訊的醫療服務「行動醫療 (mHealth) 」,大幅改變醫療提供的形式。作為醫療終端的智慧型手機的簡單文字訊息促進健康飲食的宣傳活動,從醫院的運用效率化到遠隔監視和診斷等醫療行為,行動技術針對醫療的各種方面發展。

本報告提供目前行動醫療產業概況和相關人員概要、驗證行動通訊業者有關的舉措例子的市場機會、對經營者的建議。

第1章 概要

第2章 簡介

第3章 行動醫療的市場機會

  • 網際網路醫療的發展
    • 潛在市場整體
    • 發展中的經濟體圈
    • 巨量資料
    • 應用的種類
    • 穿戴式終端
  • 市場參與者和行動通訊業者所扮演的角色
    • 新加入廠商
  • 患者與消費者
  • 網際網路醫療供應商
  • 引進行動醫療照護的阻礙要素
    • 法規及有效性的證明不足
    • 關係人員的不足
    • 持續連接環境
    • 低能源要求
    • 隱私標準和安全性的不足
    • 成本效率性
    • 互通性

第4章 MNO的提供服務

  • 簡介
  • AT&T
  • Orange
  • Telefonica
    • 數位醫院
    • 遠隔患者監視
    • 自我護理和網路連接照護
    • 發表

第5章 主要調查結果

第6章 建議

目錄

mHealth, the provision of health services using mobile communications, is profoundly changing the way healthcare is being delivered. From smartphones used as medical devices to a simple text message campaign to promote healthy eating, from streamlining the administration of hospitals and health practices to providing remote monitoring and diagnostics, mobile technology is being developed for many aspects of healthcare.

In addition, consumers have shown their enthusiasm for health and fitness apps. There has been a marked growth in their use in the past five years, promulgated by the increasing sophistication of smartphones, and the availability of an ever-greater number of wearable devices such as smart watches and fitness bands.

This rise in interest in mHealth and other digital health approaches comes at a time when the demand for and the cost of healthcare is rising rapidly throughout the world, and as the cost of mobile devices and services are falling. The need to adopt technology to help meet these challenges seems obvious, but the healthcare industry lags behind many others in exploiting mobile technology for its service users because of concerns over privacy, security, data protection, training, and proof of efficacy. Few health and fitness apps are recommended by the medical profession, and many have yet to be proven to be efficient or useful in boosting the quality of people's health. And for medical interventions such as monitoring and diagnostics, there have been few large scale or long-term trials to provide firm evidence that they do indeed improve healthcare or cut costs.

This report provides an overview of the current state of the mHealth industry, of the stakeholders involved and the areas in which mobility can play a part. It looks at examples of initiatives that mobile operators are involved in, and highlights areas of opportunity. It concludes with recommendations for operators that are considering their strategies in the mHealth arena.

Companies: AT&T, Telefonica, Orange, Dario

Countries: UK, France, USA.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The mHealth Opportunity

  • 3.1. Developments in Connected Health
    • 3.1.1. Overall Potential Market
    • 3.1.2. Developing Economies
    • 3.1.3. Big Data
    • 3.1.4. Types of Application
      • 3.1.4.1. Diabetes Management
      • 3.1.4.2. Mobile-baby
    • 3.1.5. Wearables
  • 3.2. Market Players and the Role of the Mobile Operator
    • 3.2.1. New Entrants to the Market
  • 3.3. Patients and Consumers
  • 3.4. Connected Healthcare Providers
  • 3.5. Inhibitors to Uptake of Mobile Healthcare
    • 3.5.1. Lack of Regulation or Proof of Efficacy
    • 3.5.2. Lack of Staff Engagement
    • 3.5.3. Consistent Connection
    • 3.5.4. Low Energy Requirements
    • 3.5.5. Lack of Standards for Privacy and Security
    • 3.5.6. Cost-effectiveness
    • 3.5.7. Interoperability

4. MNO Offerings

  • 4.1. Introduction
  • 4.2. AT&T
  • 4.3. Orange
  • 4.4. Telefónica
    • 4.4.1. Digital Hospital
    • 4.4.2. Remote Patient Monitoring
    • 4.4.3. Selfcare and Connected Care
    • 4.4.4. Announcements

5. Key Findings

6. Recommendations

Appendix - Feedback Questions

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