PROJECT FI AND OTHER THREATS TO MNO CUSTOMER OWNERSHIP
|出版商||Mobile Market Development Ltd||商品編碼||345212|
|出版日期||內容資訊||英文 27 Pages
|對於Project Fi和MNO客戶所有權的其他威脅 PROJECT FI AND OTHER THREATS TO MNO CUSTOMER OWNERSHIP|
|出版日期: 2015年11月09日||內容資訊: 英文 27 Pages||
Mobile Network Operators have always had to compete in a difficult market. The combination of regulators and multiple players per market and the need to deploy expensive technology at the leading edge of development in order to meet demand has ensured that those that prospered have become excellent at managing and re-inventing the network.
However, most of the threats to date have come from within the sector, as licence conditions and the very scale of infrastructure investment required have tended to discourage entrants from adjacent sectors.
New threats are now emerging that may disintermediate MNOs. Global digital players and local niche players are able to offer services to the core MNO client base that include basic connectivity without the necessity to involve the MNO in the customer relationship.
Wi-Fi calling and services based on multiple network hosts, as well as services built around non-MNO specific SIMs can all enable competitors from adjacent sectors to address the connectivity needs of clients directly. If the MNO community does not respond to these threats, it may risk losing control of its customer relationships, leading to potential loss of revenues and margin that could in turn lead to consolidation in the sector.
This report explores the potential for distintermediation and possible strategies available to MNOs to protect their positions. It concludes with concrete recommendations that MNOs should consider as a matter of urgency.
Companies: Apple, Sprint, Verizon, AT&T, T-Mobile USA, Google, Republic Wireless, Scratch Wireless, Samsung, Sony, Motorola, Gogo Air, Coolpad, Amazon.
Countries: USA, UK.
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