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市場調查報告書

對於Project Fi和MNO客戶所有權的其他威脅

PROJECT FI AND OTHER THREATS TO MNO CUSTOMER OWNERSHIP

出版商 Mobile Market Development Ltd 商品編碼 345212
出版日期 內容資訊 英文 27 Pages
商品交期: 最快1-2個工作天內
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對於Project Fi和MNO客戶所有權的其他威脅 PROJECT FI AND OTHER THREATS TO MNO CUSTOMER OWNERSHIP
出版日期: 2015年11月09日 內容資訊: 英文 27 Pages
簡介

行動網路業者,往往不得不在艱難的市場上競爭。現在,有MNO去中介可能性的新威脅登場。全球數位企業和當地的利基企業,在客戶關係上不需要MNO的參與,可提供包含基本連接,核心的MNO客戶基礎服務。

本報告提供去中介的潛在性和MNO可利用的策略調查分析之系統性資訊。

第1章 概要

第2章 簡介

第3章 行動去中介的提案

  • 簡介
  • Google:Project Fi
  • Apple:iPhone Upgrade計劃,Apple SIM
  • AT&T,Sprint,T-Mobile:Wi-Fi Calling
    • AT&T
    • Sprint
    • T-Mobile
  • MVNO:Wi-Fi 第一計劃
    • Republic Wireless
    • Scratch Wireless

第4章 潛在的影響分析

  • Wi-Fi Calling vs. Wi-Fi First
  • 混亂的可能性

第5章 建議

附錄

目錄

Mobile Network Operators have always had to compete in a difficult market. The combination of regulators and multiple players per market and the need to deploy expensive technology at the leading edge of development in order to meet demand has ensured that those that prospered have become excellent at managing and re-inventing the network.

However, most of the threats to date have come from within the sector, as licence conditions and the very scale of infrastructure investment required have tended to discourage entrants from adjacent sectors.

New threats are now emerging that may disintermediate MNOs. Global digital players and local niche players are able to offer services to the core MNO client base that include basic connectivity without the necessity to involve the MNO in the customer relationship.

  • MVNOs have long been in this position, but have acted more as a means to extend the MNO footprint to a wider customer base than as a competitor for mainstream profitable client groups.

Wi-Fi calling and services based on multiple network hosts, as well as services built around non-MNO specific SIMs can all enable competitors from adjacent sectors to address the connectivity needs of clients directly. If the MNO community does not respond to these threats, it may risk losing control of its customer relationships, leading to potential loss of revenues and margin that could in turn lead to consolidation in the sector.

This report explores the potential for distintermediation and possible strategies available to MNOs to protect their positions. It concludes with concrete recommendations that MNOs should consider as a matter of urgency.

Companies: Apple, Sprint, Verizon, AT&T, T-Mobile USA, Google, Republic Wireless, Scratch Wireless, Samsung, Sony, Motorola, Gogo Air, Coolpad, Amazon.

Countries: USA, UK.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Mobile Disintermediation Propositions

  • 3.1. Introduction
  • 3.2. Google's Project Fi
  • 3.3. Apple's iPhone Upgrade Plan & the Apple SIM
  • 3.4. Wi-Fi Calling From AT&T, Sprint and T-Mobile
    • 3.4.1. AT&T
    • 3.4.2. Sprint
    • 3.4.3. T-Mobile
  • 3.5. Wi-Fi First Plans From MVNOs
    • 3.5.1. Republic Wireless
    • 3.5.2. Scratch Wireless

4. Potential Impact Analysis

  • 4.1. Wi-Fi Calling vs. Wi-Fi First
  • 4.2. Potential for Disruption

5. Recommendations

Appendix - Feedback Questions

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