Cover Image
市場調查報告書

Facebook:是朋友還是敵人?

FACEBOOK: FRIEND OR ENEMY?

出版商 Mobile Market Development Ltd 商品編碼 344277
出版日期 內容資訊 英文 29 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
Facebook:是朋友還是敵人? FACEBOOK: FRIEND OR ENEMY?
出版日期: 2015年10月23日 內容資訊: 英文 29 Pages
簡介

本報告提供與Facebook合作的業者的優點與風險相關的詳細分析。

第1章 概要

第2章 簡介

第3章 與Facobook一起工作

  • 簡介
  • 給Facebook的服務提供
    • Facebook Billing
    • A2P的機會
    • 流通的協定
  • Facebook服務的利用
    • Facebook為客戶觸控點
    • 行銷取向Facebook
  • 與Facebook合作邁向商務成長
    • Facebook的業者取向移動平台
    • Facebook的打折價
    • 價格應對的計劃
    • MVNO
    • Internet.org

第4章 業者/Facebook的聯盟

  • 簡介
  • Vodafone:英國
  • Globe Telecom:菲律賓
  • Bharti Airtel:非洲
  • 南北美洲的America Movil

第5章 聯盟的優點和風險

  • 簡介
    • 對Facebook來說的優點
    • 對Facebook來說的風險
    • 對業者來說的優點
    • 對業者來說的風險

第6章 Facebook的去中介

  • 簡介
  • Facebook重視客戶體驗
  • Facebook Home
  • Facebook Messenger
  • Facebook Connectivity

第7章 主要分析結果

第8章 建議

附錄:問題表

目錄

Collaboration is central to Facebook's culture. It recently demonstrated its commitment to this by opening the world's largest open plan office, with room for 2,800 employees. It believes that collaboration is the best way to come up with solutions that maximise benefits for its customers and has consistently taken this approach to business development since it was first established.

As mobile Facebook access has grown, Facebook has recognised the importance of mobile to its future. It has been looking to collaborate with MNOs ever since, on technical issues, through advertising services and with special tariffs.

While some MNOs have embraced opportunities to work with Facebook, others remain hesitant in terms of how to work with this significant digital player, perceiving it to pose a threat and a danger to their business models.

This report seeks to uncover the validity behind such claims, examining the benefits and risks of such collaboration as operators move closer to a Telco 2.0 world.

Companies: Facebook, Bharti Airtel, Vodafone, T-Mobile, AT&T, America Movil, Claro, Bango, Orange, HTC, EE, Digicel, Pryte, E-Plus, Telefonica, Google, Globe Telecom, Tracfone Wireless, Ascenta, Internet.org, WhatsApp.

Countries: US, UK, Philippines, Brazil, Germany, France, Jamaica, Zambia.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
    • 2.1.1. WhatsApp and Facebook
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Working With Facebook

  • 3.1. Introduction
  • 3.2. Supplying Services to Facebook
    • 3.2.1. Facebook Billing
    • 3.2.2. A2P Opportunity
    • 3.2.3. Distribution Agreements
  • 3.3. Using Facebook Services
    • 3.3.1. Facebook as a Customer Touch Point
    • 3.3.2. Facebook for Marketing
  • 3.4. Collaborating With Facebook for Business Growth
    • 3.4.1. Facebook's Mobile Platform for Operators
    • 3.4.2. Reduced Rate Facebook
    • 3.4.3. Value-Based Plans
    • 3.4.4. MVNO
    • 3.4.5. Internet.org

4. Operator/ Facebook Partnerships

  • 4.1. Introduction
  • 4.2. Vodafone, UK
  • 4.3. Globe Telecom, Philippines
  • 4.4. Bharti Airtel, Africa
  • 4.5. América Móvil in The Americas

5. Benefits and Risks of Partnership

  • 5.1. Introduction
    • 5.1.1. Benefits for Facebook
    • 5.1.2. Risks for Facebook
    • 5.1.3. Benefits for Operators
    • 5.1.4. Risks for Operator

6. Facebook Disintermediation

  • 6.1. Introduction
  • 6.2. Facebook's Focus on Customer Experience
  • 6.3. Facebook Home
  • 6.4. Facebook Messenger
  • 6.5. Facebook Connectivity

7. Key Findings

8. Recommendations

Appendix - Feedback Questions

Back to Top