FACEBOOK: FRIEND OR ENEMY?
|出版商||Mobile Market Development Ltd||商品編碼||344277|
|出版日期||內容資訊||英文 29 Pages
Collaboration is central to Facebook's culture. It recently demonstrated its commitment to this by opening the world's largest open plan office, with room for 2,800 employees. It believes that collaboration is the best way to come up with solutions that maximise benefits for its customers and has consistently taken this approach to business development since it was first established.
As mobile Facebook access has grown, Facebook has recognised the importance of mobile to its future. It has been looking to collaborate with MNOs ever since, on technical issues, through advertising services and with special tariffs.
While some MNOs have embraced opportunities to work with Facebook, others remain hesitant in terms of how to work with this significant digital player, perceiving it to pose a threat and a danger to their business models.
This report seeks to uncover the validity behind such claims, examining the benefits and risks of such collaboration as operators move closer to a Telco 2.0 world.
Companies: Facebook, Bharti Airtel, Vodafone, T-Mobile, AT&T, America Movil, Claro, Bango, Orange, HTC, EE, Digicel, Pryte, E-Plus, Telefonica, Google, Globe Telecom, Tracfone Wireless, Ascenta, Internet.org, WhatsApp.
Countries: US, UK, Philippines, Brazil, Germany, France, Jamaica, Zambia.