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出版商 Mobile Market Development Ltd 商品編碼 341203
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
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出版日期: 2015年10月05日 內容資訊: 英文 30 Pages


市場做 本報告區隔化M2M市場與功能,提供各市場區隔的MNO機會評估,也包含在美國、歐洲、遠東成功的業者的方法案例等系統性資訊。

第1章 概要

第2章 簡介

第3章 市場與產品區分

  • 簡介
  • M2M市場區隔化
  • 區分:各產業/用戶類型
  • 區分:各產品類型
  • 產品市場區隔
  • M2M應用的推動因素
  • 各國

第4章 選適當的策略

  • 簡介
  • 策略選擇
  • 選擇:價值鏈和合作夥伴的地位
  • 銷售、行銷
  • 競爭

第5章 MNO採用的方法範例

  • 簡介
  • AT&T
  • Orange Austria
  • SK Telecom
  • Telia
  • Telefonica
  • Verizon

第6章 結論

  • 簡介
  • 機會的領域
  • 行銷、銷售、客戶關係
  • 摘要和要點

第7章 建議



Many mobile operators recognise that M2M communications will become an increasing source of traffic and revenue, which they will need to exploit if they are to replace the fall in voice and text revenues.

Although the market for M2M is dependent on the communications capabilities of operators, it requires much greater levels of functionality than MNOs have previously had to provide, and support for an ever increasing variety of applications. While a few operators in mature markets, such as AT&T and Verizon, are demonstrating success in this field, many more are finding it difficult to adapt to these new requirements and have made insufficient progress in moving away from voice and text.

This report provides a breakdown of the requirements by segmenting the markets and functions and assesses the opportunities for MNOs in the different segments and their need for partners to ensure their success. It also provides examples of the approaches taken by some of the more successful operators in the US, Europe and the Far East.

Companies: AT&T, Orange, SK Telecom, TeliaSonera, Telefonica, Verizon, Vodafone, NTT, ThingWorx, Jasper, Libelium, TrueMove, Reiance, Microsoft, SoftBank, Telecom Personal, Deutshe Telekom, Rogers, KPN, Sprint, Stream, Telenor, SigFox, Ovum, Axeda, Accenture, IBM, Apple, Google, Philips, Samsung

Countries: USA, Global.

About the Author

Robert Harrison

Managing Director - RWH Consulting. Market Analysis and Business Planning for the Telecoms Sector.

A strategic thinker with a practical approach. Enjoys problem solving, seeking to understand in order to provide an effective solution without taking anything at face value. An effective communicator.

Robert has over 30 years' experience in the telecommunications industry. He held senior posts with Philips, Plessey and PA Consulting Group amongst others before establishing his own consultancy business. He has wide international experience as a consultant working with operators, suppliers and regulators in Europe, Africa, Middle East and North America.

Work includes assessment of new business and market opportunities, development and implementation of business and market strategies and plans, licence applications, and new product and service development. He has also worked with a number of governments on regulatory policy.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Market and Product Segmentation

  • 3.1. Introduction
  • 3.2. Segmenting the M2M Market
  • 3.3. Segmentation by Industry or User Type
  • 3.4. Segmentation by Product Type
  • 3.5. Product Market Segmentation
  • 3.6. Drivers for M2M Applications
  • 3.7. Country Variations

4. Choosing an Appropriate Strategy

  • 4.1. Introduction
  • 4.2. Strategy Options
    • 4.2.1. MNO SWOT
  • 4.3. Selection: Position in Value Chain & Partners
    • 4.3.1. Device Manufacturers
    • 4.3.2. Connectivity
    • 4.3.3. Connectivity Platforms
    • 4.3.4. Application Enablement Platforms
    • 4.3.5. Applications and Data Analytics
    • 4.3.6. Solution Providers
    • 4.3.7. Revenues & Margins in the Value Chain
  • 4.4. Sales & Marketing
    • 4.4.1. Consumer Market
    • 4.4.2. Business Market
  • 4.5. Competition

5. Examples of Approaches Taken by MNOs

  • 5.1. Introduction
  • 5.2. AT&T
    • 5.2.1. Global SIM
    • 5.2.2. M2M Control Center
    • 5.2.3. M2M Application Platform
    • 5.2.4. M2X Data Service
    • 5.2.5. Asset Tracking Application
    • 5.2.6. AT&T Cargo View Application
    • 5.2.7. AT&T Smart Grid Applications
    • 5.2.8. AT&T Digital Life
    • 5.2.9. AT&T FiLIP
  • 5.3. Orange Austria
  • 5.4. SK Telecom
  • 5.5. Telia
  • 5.6. Telefónica
    • 5.6.1. Partner Programme
    • 5.6.2. Consumer products
  • 5.7. Verizon
    • 5.7.1. Business Services
    • 5.7.2. Vodafone

6. Conclusions

  • 6.1. Introduction
  • 6.2. Opportunity Areas
    • 6.2.1. Connectivity and Connectivity Management
    • 6.2.2. Application Enablement and Provision
    • 6.2.3. Device Provision
  • 6.3. Marketing, Sales & Customer Relations
  • 6.4. Summary and Key Points

7. Recommendations

Appendix - Feedback Questions

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