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數位的轉變:先進的市場教訓 第一部分 - 美國


出版商 Mobile Market Development Ltd 商品編碼 339542
出版日期 內容資訊 英文 42 Pages
商品交期: 最快1-2個工作天內
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出版日期: 2015年09月03日 內容資訊: 英文 42 Pages



第1章 概要

第2章 簡介

第3章 市場概要

  • 主要業績評估指標 (KPI)
  • 美國市場

第4章 整合、匯流、新企業

  • M&A活動
  • 新興企業的種類

第5章 追求數位服務機會

  • 培養箱、加速器計劃
  • 行動醫療、M健身
  • M金錢
  • 視訊服務
  • IoT/M2M

第6章 流通、銷售、客戶經驗

  • 體驗中心、全方位流通管道零售
  • 研討會、專家的支援
  • 設備的付款方法

第7章 結論與建議

  • 結論
  • 建議



Advanced communications markets are going through significant digital transformation, which is affecting every aspect of the market environment. Our research in the UK and US markets highlights significant M&A activity leading to substantial market consolidation characterised by the emergence of three key groups of digital players (converged operators, super mobile-only operators and frenemies).

  • In this new market environment, operators (both converged and mobile) compete and collaborate with the frenemies whilst smaller mobile players continue to exist in the form of niche MVNOs.
  • Monetisation of new digital services is beginning to impact service revenues, with leading players focusing on the development and promotion of services such as video content (including ad-sponsored OTT services), IoT/M2M and m-health.
  • Leading players are busy transforming and integrating their distribution and CRM functions with the aim of enhancing customer experience and offering practical support for new digital products and services. Operators' branded concept stores provide live demos of new services and include meeting areas both for consumer and SME customers.
  • Seamless integration of devices and services is favouring uptake of multi-play and multi-device plans. Long-term contracts are gradually discontinued, as customers are encouraged to upgrade their smart devices as often as they like through device instalment schemes.
  • Insights from these leading markets, presented in two reports (this one details research findings from the USA and the second will explore the UK experience and draw comparisons between these two leading markets), will be most valuable for players in the markets that will follow a similar transitional path. By taking on board the lessons from leading edge transitional markets, players can ensure their positioning is optimised to limit the potential downsides of market evolution (e.g. loss of voice and SMS revenue), while taking stakeholders and customers to their new position with minimum disruption.

Companies: Verizon, AT&T, T-Mobile USA, Sprint, TracFone (America Movil), US Cellular, Virgin Mobile, Boost Mobile, Cricket, Comcast, Google Fiber, Google Fi, Defense Mobile , Rok Mobile, FCC, Wireless Telecommunications Bureau (WTB), Apple, AOL

Countries: USA, UK

Keywords: multi-play, net neutrality, convergence, CRM function, Apple Pay, Google Wallet, mobile-only, distribution channel, OTT video, contract plans, partnerships, OTT regulations, IoT, voice revenue, SME, omnichannel, digital partners, data revenue, Innovation, m-money, Incubator start-up, M2M, NFC, device installment plans, customer experience, Accelerator program, MVNO, Android Pay, m-health, stores, multi-device, retail channel, m-fitness, data pricing, Digital transformation, SMS revenue, OTT,

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Market Overview

  • 3.1 Key Performance Indicators
  • 3.2 The US Market
    • 3.2.1 Overall Headlines
    • 3.2.2 Technology Overview
    • 3.2.3 Key Mobile and Converged Market Players
    • 3.2.4 Regional Players and MVNOs
    • 3.2.5 Regulatory Environment

4 Consolidation, Convergence and New Players

  • 4.1 M&A Activity
  • 4.2 Emerging Type of Players
    • 4.2.1 Converged Players
    • 4.2.2 Super Mobile-only Players
    • 4.2.3 New Players / Frenemies
      • Google's Evolving Positioning in the US Market
      • Google Project Fi

5 Pursuing Digital Services Opportunities

  • 5.1 Incubator & Accelerator Programs
  • 5.2 M-Health and M-Fitness
  • 5.3 M-Money
    • 5.3.1 Financial Services Overview
    • 5.3.2 M-money Role for MNOs
    • 5.3.3 Niche M-money Services Driven by MNOs
    • 5.3.4 OS Players' Increasing Involvement
    • Apple Pay
    • Android Pay and Google Wallet
  • 5.4 Video Services
    • 5.4.1 Verizon Focus on OTT Video
    • 5.4.2 AT&T Focus on Large Scale Integrated Seamless Services
  • 5.5 IoT/M2M

6 Distribution, Sales & Customer Experience

  • 6.1 Experience Centres and Omnichannel Retail
  • 6.2 Workshops & Expert Support from Sprint
  • 6.3 Device Payment Schemes

7 Conclusions & Recommendations

  • 7.1 Conclusions
  • 7.2 Recommendations

Appendix - Feedback Questions

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