TELCO 2.0 - MNO的數位轉換:方法與理由
TELCO 2.0 - DIGITAL TRANSFORMATION FOR MNOS: HOW AND WHY
|出版商||Mobile Market Development Ltd||商品編碼||338726|
|出版日期||內容資訊||英文 35 Pages
|TELCO 2.0 - MNO的數位轉換:方法與理由 TELCO 2.0 - DIGITAL TRANSFORMATION FOR MNOS: HOW AND WHY|
|出版日期: 2015年09月02日||內容資訊: 英文 35 Pages||
All traditional (voice and SMS-based) revenues are increasingly at risk from OTT alternatives. Based on historic Telco performance and competitive response times, there is significant risk that current providers will not react quickly or effectively enough to prevent this loss causing major damage to their own business model.
MNOs have a history of charging for voice and underpricing data connectivity (at least in moderate volumes), considering it a marginal revenue leveraging infrastructure that the voice pays for. The model has two major flaws - it relies on a lower cost of servicing the debt incurred to buy licences, spectrum and infrastructure than is the case in today's Global money market and it relies on a longevity and persistence of voice revenues at an effective rate per minute beyond what may now be expected.
MNOs must decide quickly if they wish to specialise in providing connectivity only, or to enter the digital market, either as leaders or in partnership with others.
This is a decision that will define the MNO of the future and it must be taken actively - wait and see is not an option for any player that wishes to determine its own future.
This report examines the options presented by the emerging digital world in the immediate to medium term, to help MNOs make decisions about their own future direction, rather than relying on inertia or an unlikely persistence of old models to save them from extinction.
Companies: Singtel, TeliaSonera, GSMA, Skype, WhatsApp, Facebook, Sony Pictures, Warner Brothers, Globe Telecom, Telstra
Countries: UK, France, Germany, Italy, Japan, Spain, Netherlands, Poland, South Korea, Brazil, Russia, India, China, Nigeria, Sweden, Austria, Finland, Singapore, the Philippines, Australia