IoT (物聯網) & M2M (機器對機器) :MNO的商機
IoT & M2M: Revenue Opportunities for MNOs
|出版商||Mobile Market Development Ltd||商品編碼||334102|
|出版日期||內容資訊||英文 21 Pages
|IoT (物聯網) & M2M (機器對機器) :MNO的商機 IoT & M2M: Revenue Opportunities for MNOs|
|出版日期: 2015年07月06日||內容資訊: 英文 21 Pages||
在語音收益減少之下，許多MNO (行動網路業者) 考慮有助於維持或增加現有客戶的支出的IoT服務。可是，這些服務或連網型產品很多產生低水準的流量，或是單純將運營商服務用於數據傳輸的透過其他商務供給。因此，業者需要努力找出可供給、追加價值的IoT服務，產生更有益的ARPU。
本報告以MNO (行動網路業者) 的商機為主題，提供代替語音收益的損失產生收益的/預計的服務，再加上Telco 2.0的服務實例調查。
In a world of declining voice revenues, many MNOs are exploring IoT services that will help to maintain, or even increase, spend from existing customers. However many of these services or connected products generate low levels of traffic and are anyway supplied by other businesses that simply use operator services to transport data. Operators must therefore try to identify IoT services that they can supply and add value to, so they will generate useful ARPUs for them.
The key is recognising which types of services have a high value to a wide range of users and designing services that will meet their needs and which can be offered by the operator itself, rather than by a third party. This report looks at examples of services offered by MNOs that generate, or offer the prospect of generating, revenues of a magnitude sufficient to replace a good part of the lost revenues and that will also take them towards Telco 2.0.
Any MNO seeking to generate significant revenues and margins while maximising its Telco 2.0 opportunities and at the same time retaining a close relationship with its current customers, needs to take into consideration Mobile Market Development's recommendations for essential actions set out in this report.