Cover Image
市場調查報告書

IoT (物聯網) & M2M (機器對機器) :MNO的商機

IoT & M2M: Revenue Opportunities for MNOs

出版商 Mobile Market Development Ltd 商品編碼 334102
出版日期 內容資訊 英文 21 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
IoT (物聯網) & M2M (機器對機器) :MNO的商機 IoT & M2M: Revenue Opportunities for MNOs
出版日期: 2015年07月06日 內容資訊: 英文 21 Pages
簡介

在語音收益減少之下,許多MNO (行動網路業者) 考慮有助於維持或增加現有客戶的支出的IoT服務。可是,這些服務或連網型產品很多產生低水準的流量,或是單純將運營商服務用於數據傳輸的透過其他商務供給。因此,業者需要努力找出可供給、追加價值的IoT服務,產生更有益的ARPU。

本報告以MNO (行動網路業者) 的商機為主題,提供代替語音收益的損失產生收益的/預計的服務,再加上Telco 2.0的服務實例調查。

第1章 概要

第2章 簡介

第3章 MNO的IoT經營模式

  • 簡介
  • 經營模式
    • 聯網汽車
    • 網路家電設備
    • 連網家庭空間
    • 追蹤、安全
    • M2行動醫療市場促進要素 & 發展策略
  • 價值鏈、收益化的地位

第4章 MNO的消費者用IoT服務:案例

  • 簡介
  • AT & T - Digital Life
    • AT & T Drive和Digital Life的整合
    • 其他的發展
    • 推銷
  • AT & T - FiLIP
  • NTT DoCoMo - Pet Fit
    • 日本的寵物
    • Pet Fit
    • Pet Fit的功能
    • 費用、推銷
  • SK Telecom
    • 智慧家庭
    • T Pet
    • 服務的推銷:T Pet
  • Telefonica
  • Verizon - Delphi

第5章 主要調查結果:教訓、結論

  • 選擇:MNO的選擇
  • 產品 & 服務的完成
  • B2B2C
  • 設備銷售
  • 服務的預付、穩定度
  • 網路區域之外的銷售
  • 主要的結論

第6章 建議

附錄

目錄

In a world of declining voice revenues, many MNOs are exploring IoT services that will help to maintain, or even increase, spend from existing customers. However many of these services or connected products generate low levels of traffic and are anyway supplied by other businesses that simply use operator services to transport data. Operators must therefore try to identify IoT services that they can supply and add value to, so they will generate useful ARPUs for them.

The key is recognising which types of services have a high value to a wide range of users and designing services that will meet their needs and which can be offered by the operator itself, rather than by a third party. This report looks at examples of services offered by MNOs that generate, or offer the prospect of generating, revenues of a magnitude sufficient to replace a good part of the lost revenues and that will also take them towards Telco 2.0.

Any MNO seeking to generate significant revenues and margins while maximising its Telco 2.0 opportunities and at the same time retaining a close relationship with its current customers, needs to take into consideration Mobile Market Development's recommendations for essential actions set out in this report.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 IoT Business Models for MNOs

  • 3.1 Introduction
  • 3.2 Business Models
    • 3.2.1 Connected Cars
    • 3.2.2 Connected CE Devices
    • 3.2.3 Connected Home Space
    • 3.2.4 Tracking and Security
    • 3.2.5 M2M Health Market Drivers & Deployment Strategies
  • 3.3 Position in Value Chain and Monetisation

4 MNO Consumer IoT Services - Examples

  • 4.1 Introduction
  • 4.2 AT&T - Digital Life
    • 4.2.1 Integrating Digital Life with AT&T Drive
    • 4.2.2 Other Developments
    • 4.2.3 Promotion
  • 4.3 AT&T - FiLIP
  • 4.4 NTT DoCoMo - Pet Fit
    • 4.4.1 Pets in Japan
    • 4.4.2 Pet Fit
    • 4.4.3 Pet Fit Functionality
    • 4.4.4 Price and Promotion
  • 4.5 SK Telecom
    • 4.5.1 Smart Home
    • 4.5.2 T Pet
    • 4.5.3 Promotion of Services - T Pet
  • 4.6 Telefonica
  • 4.7 Verizon - Delphi

5 Key Findings: Lessons and Conclusions

  • 5.1 Options - Choices for MNOs
  • 5.2 Complete Product & Service
  • 5.3 B2B2C
  • 5.4 Sale of Devices
  • 5.5 Prepayment and Continuity of Service
  • 5.6 Sale Outside Network Area
  • 5.7 Main Conclusions

6 Recommendations

Appendix - Feedback Questions

Back to Top