The Digital Challenge: Transforming From Voice to Data Centricity
|出版商||Mobile Market Development Ltd||商品編碼||332547|
|出版日期||內容資訊||英文 36 pages
|數位挑戰:從語音轉移到資料中心的服務 The Digital Challenge: Transforming From Voice to Data Centricity|
|出版日期: 2015年06月11日||內容資訊: 英文 36 pages||
由於OTT語音&訊息的流量擴大，行動通訊業者 (MNO) 的語音、文字服務置於嚴峻環境。MNO從著重語音&文字的收益的傳統「Telco 1.0」經營模式，被迫轉向著重資料&數位服務的「Telco 2.0」模式。
本報告提供行動通訊業者 (MNO)從「Telco 1.0」到「Telco 2.0」經營模式的轉變趨勢的相關調查，變更的贊同意見，障礙，經營模式變更的實現因素，印度的MNO的檢討等彙整資料。
Over-The-Top (OTT) services such as WhatsApp and Facebook Messenger have experienced rapid growth on the back of rising international consumer adoption. This growth has resulted in OTT services capturing increasing volumes of text and picture messaging traffic that used to be consolidated on MNO service platforms. OTT services are now expanding beyond messaging to include voice services. In April 2015, Facebook began rolling out voice services to WhatsApp's global base of 800 million monthly active users.
The increasing growth of OTT voice and message traffic creates downward pressure on MNO voice and text usage and, by inference, revenue. As a result, MNOs face the challenge of moving from a traditional Telco 1.0 business model focused on voice and text revenue, to a Telco 2.0 business model focused on data and digital services.
MNOs in general recognise the need to change their business model to adjust to the new environment where data connectivity is king and OTT services are the norm, but many MNOs struggle with the business model change. Decision-making tends to be incremental rather than transformational and internal forces conspire to resist business model change. The result is a stagnant business model that struggles to adapt to a rapidly changing environment.
This report reviews why MNOs need to move from a Telco 1.0 to a Telco 2.0 business model, and then analyses the forces and decision making that can impede such a transition. After these forces of resistance are examined, change enablers are identified that MNOs can deploy to assist them with business model transition. The Indian market is also reviewed though the lens of these change-enablers to examine the readiness of the Indian MNOs to shift to a Telco 2.0 business model.
The report finally presents Conclusions and Recommendations that should be considered by any operator seeking to transition to Telco 2.0.