Lessons for MNOs from CRM & Automation in Developing Markets
|出版商||Mobile Market Development Ltd||商品編碼||328003|
|出版日期||內容資訊||英文 30 Pages
|MNO的教訓:發展中市場的CRM與自動化 Lessons for MNOs from CRM & Automation in Developing Markets|
|出版日期: 2015年04月09日||內容資訊: 英文 30 Pages||
Customer experience is one of the few remaining areas in which operators can successfully differentiate themselves from their competitors. Many MNOs are rethinking their approach to marketing and customer relationship management in order to become more adept at delivering good experiences.
Personalisation has been shown to be at the core of building good customer relationships and delivering great customer experiences. This in turn helps to drive up subscriber loyalty up and reduce churn. It can also improve the effectiveness of cross-selling and upselling initiatives.
The developing markets provide good examples of how personalised customer experience is working to create business advantage, having been early adopters of this approach as one means of survival.
In this report, MMD looks at CRM and automation practices in low-ARPU developing markets to understand what operators there are doing to distinguish themselves in this area and how their company-wide CRM solutions and practices have evolved.