ARPU的推動因素 - 第三部分:Verizon和Softbank的案例研究
Stimulating ARPU - Part 3: Verizon & SoftBank Case Studies
|出版商||Mobile Market Development Ltd||商品編碼||324646|
|出版日期||內容資訊||英文 28 Pages
|ARPU的推動因素 - 第三部分:Verizon和Softbank的案例研究 Stimulating ARPU - Part 3: Verizon & SoftBank Case Studies|
|出版日期: 2015年02月18日||內容資訊: 英文 28 Pages||
ARPU，是行動網路業者的重要業績評估指標 (KPI) 。近幾年業者的競爭結果，由於低成本的OTT語音、文字通訊服務的崛起，經歷著衰退。
ARPU has long been a key performance indicator for mobile network operators, and in recent years almost all have experienced a continuing fall in its value as a result of competition and the introduction of low cost OTT voice and text messaging services.
This report is the third in a series that looks at the ARPU performance of a range of operators. The first report provided a best practice overview, seeking to understand the reasons why some operators have done better at consistently sustaining ARPU in difficult market conditions.
The second report provided a case study of the operator BASE in Belgium, as this company managed to reverse a decline in ARPU.
This report examines the strategy and performance of the US operator Verizon and, by way of comparison, SoftBank of Japan. Both operators compete in large markets where the use of mobile data is now well established, but they occupy different positions in them.
This report reviews the strategies adopted by the two operators and the approaches they have taken to network development and tariffing, and assesses their resulting financial performance with a view to identifying best practice.