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市場調查報告書

ARPU的推動因素 - 第三部分:Verizon和Softbank的案例研究

Stimulating ARPU - Part 3: Verizon & SoftBank Case Studies

出版商 Mobile Market Development Ltd 商品編碼 324646
出版日期 內容資訊 英文 28 Pages
商品交期: 最快1-2個工作天內
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ARPU的推動因素 - 第三部分:Verizon和Softbank的案例研究 Stimulating ARPU - Part 3: Verizon & SoftBank Case Studies
出版日期: 2015年02月18日 內容資訊: 英文 28 Pages
簡介

ARPU,是行動網路業者的重要業績評估指標 (KPI) 。近幾年業者的競爭結果,由於低成本的OTT語音、文字通訊服務的崛起,經歷著衰退。

本報告提供美國的業者Verizon和日本的業者Softbank相關研究、該公司採用的策略和網路開發、收費系統的方法、財務實際成果和最佳業務實踐等相關的系統性資訊。

第1章 概要

第2章 簡介

第3章 美國和日本的行動市場

  • 簡介
  • 美國的行動市場

第4章 Verizon的商務、市場策略

  • 簡介和背景
  • 商務策略
  • 開放式網路的建立
  • 網路涵蓋範圍和4G LTE的業績
  • 智慧型手機的銷售額
  • 客戶的評估
  • 視訊和M2M
  • 收費系統、變更點

第5章 Verizon的實際成果與評估

  • Verizon的實際成果:與競爭企業的比較
  • Verizon的業績

第6章 Softbank的方法與實際成果

  • 簡介和背景
  • 網路開發
  • 費用
  • 日本的MNO - 比較實際成果
  • Softbank的實際成果

第7章 主要調查結果

  • Verizon
  • SoftBank
  • 結論

第8章 建議

附錄

目錄

ARPU has long been a key performance indicator for mobile network operators, and in recent years almost all have experienced a continuing fall in its value as a result of competition and the introduction of low cost OTT voice and text messaging services.

This report is the third in a series that looks at the ARPU performance of a range of operators. The first report provided a best practice overview, seeking to understand the reasons why some operators have done better at consistently sustaining ARPU in difficult market conditions.

The second report provided a case study of the operator BASE in Belgium, as this company managed to reverse a decline in ARPU.

This report examines the strategy and performance of the US operator Verizon and, by way of comparison, SoftBank of Japan. Both operators compete in large markets where the use of mobile data is now well established, but they occupy different positions in them.

  • Verizon is the market leader in the US and has succeeded in growing ARPU in each of the years 2009 to 2013, the only operator in the developed world to do so.
  • SoftBank is the smallest of the three major operators in its home market, and while its ARPU has grown between 2009 and 2013, during that time it has peaked and then fallen back.

This report reviews the strategies adopted by the two operators and the approaches they have taken to network development and tariffing, and assesses their resulting financial performance with a view to identifying best practice.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 The US and Japanese Mobile Markets

  • 3.1 Introduction
  • 3.2 US Mobile Market
    • 3.2.1 Japanese Mobile Market

4 Verizon Business and Market Strategy

  • 4.1 Introduction and Background
  • 4.2 Business Strategy
  • 4.3 Creation of an Open Network
  • 4.4 Network Coverage and Performance of 4G LTE
  • 4.5 Smartphone Sales
  • 4.6 Customer Rating
  • 4.7 Video and M2M
  • 4.8 Tariff Structures, Changes

5 Verizon Performance and Results

  • 5.1 Verizon Performance Relative to Competitors
  • 5.2 Verizon Business Performance

6 SoftBank Approach and Performance

  • 6.1 Introduction and Background
  • 6.2 Network Development
  • 6.3 Tariffs
  • 6.4 Japanese MNOs - Comparative Performance
  • 6.5 SoftBank Performance

7 Key Findings

  • 7.1 Verizon
  • 7.2 SoftBank
  • 7.3 Conclusions

8 Recommendations

Appendix - Feedback Questions

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