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市場調查報告書

連網家庭:MNO的機會

Connected Home: Opportunities for MNOs

出版商 Mobile Market Development Ltd 商品編碼 320970
出版日期 內容資訊 英文 42 pages
商品交期: 最快1-2個工作天內
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連網家庭:MNO的機會 Connected Home: Opportunities for MNOs
出版日期: 2014年12月15日 內容資訊: 英文 42 pages
簡介

Samsung,Philips及Honeywell等全球性企業,已經發售可透過智慧型手機上的應用控制的照明、恆溫器及家電等產品。全球手機業者,為了在連網家庭市場中找出機會、將連接供應商本身的能力資本化,關注著這些發展趨勢。連網家庭有新的收益,改善客戶保持率及巨量資料商務的可能性。

本報告提供對行動業者來說的連網家庭的機會相關研究,從到現在為止的手機業者的經驗調查,查明展開的經營模式與解決方案分析、討論連網家庭策略時的教訓等,為您概述為以下內容。

第1章 概要

第2章 簡介

第3章 到現在為止的連網家庭

  • 複雜及細分化阻礙成長
  • 智慧家居系統
  • 業者所扮演的角色

第4章 業者的連網家庭體驗

  • Deutsche Telekom:Qivicon
    • 背景
    • 解決方案
    • 行銷活動
    • 業績
    • 成功與課題
    • 最新消息
    • 教訓
  • AT&T:Digital Life
  • Home:SFR
  • Homelive:Orange
  • Quing Home:SwissCom

第5章 主要調查結果

第6章 建議

附錄:對問題的回饋

目錄

The futuristic vision of a connected home sounds like a work of science fiction, but the reality is that the technology is already available and the emergence of connected homes is more a matter of marketing than science.

Global companies such as Samsung, Philips and Honeywell already offer products like lights, thermostats and appliances that can be controlled via an application on a smart phone. High profile announcements from the tech giants Google and Apple illustrate the levels of interest that the sector is commanding.

Mobile operators across the world are looking at these developments in order to identify opportunities for themselves, capitalising on their capabilities as connectivity providers, in the connected home space.

The connected home holds potential for new revenues, improved customer retention and the Big Data business. Some are relying on it as the key to the next level of service bundling - Quintuple Play.

This report seeks to outline the experiences of mobile operators to date, examining the business models and technical solutions that have been adopted, to identify lessons for those MNOs considering their connected home strategies.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 The Connected Home So Far

  • 3.1 Complexity and Fragmentation Limiting Growth
  • 3.2 The Home Automation System
  • 3.3 The Role for Operators

4 Operator Connected Home Experiences

  • 4.1 Deutsche Telekom Qivicon
    • 4.1.1 Background
    • 4.1.2 Solution
    • 4.1.3 Marketing Activity
    • 4.1.4 Performance
    • 4.1.5 Successes and Challenges
    • 4.1.6 Recent News
    • 4.1.7 Lessons Learned
  • 4.2 AT&T Digital Life
    • 4.2.1 Background
    • 4.2.2 Solution
    • 4.2.3 Marketing Activity
    • 4.2.4 Performance
    • 4.2.5 Successes and Challenges
    • 4.2.6 Recent News
    • 4.2.7 Lessons Learned
  • 4.3 Home by SFR
    • 4.3.1 Background
    • 4.3.2 Solution
    • 4.3.3 Marketing Activity
    • 4.3.4 Performance
    • 4.3.5 Successes and Challenges
    • 4.3.6 Recent News
    • 4.3.7 Lessons Learned
  • 4.4 Homelive by Orange
    • 4.4.1 Background
    • 4.4.2 Solution
    • 4.4.3 Marketing Activity
    • 4.4.4 Performance
    • 4.4.5 Successes and Challenges
    • 4.4.6 Lessons Learned
  • 4.5 Quing Home by SwissCom
    • 4.5.1 Background
    • 4.5.2 Solution
    • 4.5.3 Marketing Activity
    • 4.5.4 Performance
    • 4.5.5 Successes and Challenges
    • 4.5.6 Recent News
    • 4.5.7 Lessons Learned

5 Key Findings

6 Recommendations

Appendix - Feedback Questions

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