OTT Partnerships For Success
|出版商||Mobile Market Development Ltd||商品編碼||318879|
|出版日期||內容資訊||英文 29 pages
至2017年，估計2/3以上的智慧型手機用戶將透過OTT(over the top)服務選擇通訊方法。特別在低成本性和國際通訊功能點上，OTT帶給消費者前所未有的彈性和選項。再加上網際網路基礎的各種服務(連網家庭、行動醫療、電子教育等)多數登場、加入，行動通訊業者在消費者間的地位受到威脅。解決策略之一，是切斷別人的OTT服務提供自家公司的服務，另一個是反過來與OTT業者合作謀求共存共榮，確保長期、持續性的產業收益。
By 2017, it is estimated that more than two thirds of smartphone users will choose to communicate through OTT services (Source: mobilesquared). OTT services give consumers the flexibility and choice that they seek, particularly when it comes to low cost, global communications.
Add to this the growing number of entrants offering mobile internet-based services (e.g. Connected Home, m-Health, m-Education), and the position of the mobile operator looks even more threatened. Operators are at risk of losing the battle for control over consumer mobile experiences.
OTT providers have been around for some time and are not likely to give up on their ambitions to sell to mobile users. This leaves operators with the option to tackle OTT providers head-on, by blocking OTT services or creating competing services of their own, or to find a way to work with them for mutual benefit, in order to drive revenue and create a sustainable business in the longer term.
This report provides examples of how operators have been partnering with OTT providers to date and identifies several factors that MNOs should consider when adopting a collaborative approach.