Maximising Opportunities for Non-traditional Telco Services
|出版商||Mobile Market Development Ltd||商品編碼||308739|
|出版日期||內容資訊||英文 28 pages
|非傳統通訊服務的市場機會的最大化 Maximising Opportunities for Non-traditional Telco Services|
|出版日期: 2014年07月01日||內容資訊: 英文 28 pages||
Many mobile operators have offered a variety of services in addition to their core voice, text and data communications business for a number of years, although success has often been limited.
MNOs' traditional core voice and text messaging services are meeting with increasing competition from OTT services and their revenues from these services are in decline. As well as rebalancing tariffs for traditional services to reflect the shift to data as the core service, it is becoming increasingly important to optimise the monetisation and distribution of non-traditional services in order to help maintain profitability.
This report looks at the opportunities for operators to generate business from existing and likely future non-traditional services. Those that address their current markets offer the best chance to generate revenues in the near term and this report analyses in some detail the scope for monetising such services, assesses the impact on their businesses of different pricing policies and considers the most effective means of distribution.
The report provides recommendations for actions to be taken by operators to optimise monetisation and distribution of services addressed at their current markets and for the steps to take to maximise opportunities for future non-traditional service business development.