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市場調查報告書

非傳統通訊服務的市場機會的最大化

Maximising Opportunities for Non-traditional Telco Services

出版商 Mobile Market Development Ltd 商品編碼 308739
出版日期 內容資訊 英文 28 pages
商品交期: 最快1-2個工作天內
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非傳統通訊服務的市場機會的最大化 Maximising Opportunities for Non-traditional Telco Services
出版日期: 2014年07月01日 內容資訊: 英文 28 pages
簡介

許多行動通訊業者,提供其核心性服務的語音、文本、數據通訊等各種服務,不過成功往往是有限的。傳統主力產業的語音、文字通訊服務,跟OTT服務的嚴厲競爭,而使收益減少。為了維持盈利,不僅以反映出將傳統服務的價格轉為資料的形式進行再調整,非傳統服務的貨幣化與流通的最佳化也日益受重視。

本報告提供行動通訊業者的非傳統通訊服務的市場機會相關調查,非傳統服務的類型,各種服務的收益模式,為了最大化非傳統服務收益的推薦動作等彙整。

第1章 概要

第2章 簡介

第3章 非傳統服務

  • 簡介
  • 非傳統服務的類型
  • 選擇
    • 現有市場的新服務
    • 將現有服務引進新市場
    • 新市場及新服務

第4章 最佳結果的收益化

  • 簡介
  • 業務收益模式
    • VoIP & IM
    • 串流音訊&視訊
    • 其他應用程式
    • 儲存
  • 定價策略:價格還是綁定套組

第5章 最佳結果的流通

  • 簡介
  • 途徑的類型
    • 零售商店
    • 短期借款&客服中心
    • 網際網路:電子商務
    • 終端:應用程式、廣告
    • 直銷
    • 相對的優勢、弱點
  • 支援的重要性

第6章 主要調查結果

  • 簡介
  • 現有市場上的非傳統服務
  • 在新市場的非傳統服務
  • 產業形態的開發
  • 動作的必要性

第7章 建議

附錄

目錄

Many mobile operators have offered a variety of services in addition to their core voice, text and data communications business for a number of years, although success has often been limited.

MNOs' traditional core voice and text messaging services are meeting with increasing competition from OTT services and their revenues from these services are in decline. As well as rebalancing tariffs for traditional services to reflect the shift to data as the core service, it is becoming increasingly important to optimise the monetisation and distribution of non-traditional services in order to help maintain profitability.

This report looks at the opportunities for operators to generate business from existing and likely future non-traditional services. Those that address their current markets offer the best chance to generate revenues in the near term and this report analyses in some detail the scope for monetising such services, assesses the impact on their businesses of different pricing policies and considers the most effective means of distribution.

The report provides recommendations for actions to be taken by operators to optimise monetisation and distribution of services addressed at their current markets and for the steps to take to maximise opportunities for future non-traditional service business development.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Non-Traditional Services

  • 3.1 Introduction
  • 3.2 Types of Non-Traditional Services
  • 3.3 Making Choices
    • 3.3.1 New Services for Existing Markets
    • 3.3.2 New Markets for Existing Services
    • 3.3.3 New Markets and Services

4 Monetising for Optimum Results

  • 4.1 Introduction
  • 4.2 Service Revenue Models
    • 4.2.1 VoIP & IM
    • 4.2.2 Streaming Audio & Video
    • 4.2.3 Other Apps
    • 4.2.4 Storage
  • 4.3 Pricing Strategies - Priced or Bundled

5 Distribution for Optimum Results

  • 5.1 Introduction
  • 5.2 Channel Types
    • 5.2.1 Retail Stores
    • 5.2.2 Call and Contact Centres
    • 5.2.3 The Internet - E-Commerce
    • 5.2.4 Handsets - Apps and Adverts
    • 5.2.5 Direct Sales
    • 5.2.6 Relative Strengths and Weaknesses
  • 5.3 Importance of Support

6 Key Findings

  • 6.1 Introduction
  • 6.2 Non-Traditional Services in Existing Markets
  • 6.3 Non-Traditional Services in New Markets
  • 6.4 The Developing Shape of the Business
  • 6.5 The Need for Action

7 Recommendations

Appendix - Feedback Questions

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