Addressing Multi-Line & Multi-Device Customer Accounts
|出版商||Mobile Market Development Ltd||商品編碼||299232|
|出版日期||內容資訊||英文 24 pages
|應對多線路、多設備客戶帳號 Addressing Multi-Line & Multi-Device Customer Accounts|
|出版日期: 2014年04月11日||內容資訊: 英文 24 pages||
Many households now have more than one mobile subscription and an increasing number also have other portable connected devices such as tablets and PCs.
The increasing number of households with multiple lines and multiple devices represents an important part of the market for mobile services, yet many operators only offer tariff packages that address individual devices or customers.
Operators seeking to address the real needs of the users of their services and reduce the risks of churn need to ensure that they offer tariff packages that are tailored to the needs of their customers.
This report looks at the growth of multi-device households, the reasons why not all portable connected devices are enabled for mobile use, and segmentation of the user market. It also looks at the multi-line and multi-device tariff bundles now being offered by some operators. We draw conclusions on how this market is developing and present key recommendations for action by operators.