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市場調查報告書

應對多線路、多設備客戶帳號

Addressing Multi-Line & Multi-Device Customer Accounts

出版商 Mobile Market Development Ltd 商品編碼 299232
出版日期 內容資訊 英文 24 pages
商品交期: 最快1-2個工作天內
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應對多線路、多設備客戶帳號 Addressing Multi-Line & Multi-Device Customer Accounts
出版日期: 2014年04月11日 內容資訊: 英文 24 pages
簡介

本報告提供多設備家庭的增加之相關調查,現在幾個業者提供的多線路、多設備費用綁定套組的調查,市場發展趨勢,及主要提案等彙整資料,為您概述為以下內容。

第1章 概要

第2章 簡介

第3章 多設備、線路市場

  • 簡介
  • 多線路市場:行動終端
  • 可攜式連網型設備的普及
  • 行動裝置用線路的需求
  • 市場區隔

第4章 業者的服務

  • 簡介
  • 美國的多線路、多設備費用
    • Verizon
    • AT&T - Mobile Share
  • 歐洲的多線路、多設備費用
    • EE UK
    • O2 Ireland
    • Telia (瑞典)
    • Vodafone

第5章 結論

  • 簡介
  • 市場特徵
  • 市場區隔
  • 現有業者的服務
  • 業者的選擇

第6章 建議

附錄:回饋用的問題事項

目錄

Many households now have more than one mobile subscription and an increasing number also have other portable connected devices such as tablets and PCs.

The increasing number of households with multiple lines and multiple devices represents an important part of the market for mobile services, yet many operators only offer tariff packages that address individual devices or customers.

Operators seeking to address the real needs of the users of their services and reduce the risks of churn need to ensure that they offer tariff packages that are tailored to the needs of their customers.

This report looks at the growth of multi-device households, the reasons why not all portable connected devices are enabled for mobile use, and segmentation of the user market. It also looks at the multi-line and multi-device tariff bundles now being offered by some operators. We draw conclusions on how this market is developing and present key recommendations for action by operators.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Market for Multiple Devices and Lines

  • 3.1 Introduction
  • 3.2 Multi-Line Market - Mobile Handsets
  • 3.3 Uptake of Portable Connected Devices
  • 3.4 Demand for Lines for Portable Devices
    • 3.4.1 Demand for Devices Equipped for Mobile
    • 3.4.2 Availability of Wi-Fi in Homes
    • 3.4.3 User Requirements for Connectivity
    • 3.4.4 Availability of Wi-Fi Away From Home
    • 3.4.5 Price Sensitivity
  • 3.5 Market Segmentation
    • 3.5.1 Mobile Only Household Demographics
    • 3.5.2 Life Stage Segmentation

4 Operators' Offerings

  • 4.1 Introduction
  • 4.2 Multi-line and Multi-device Tariffs in the US
    • 4.2.1 Verizon
    • 4.2.2 AT&T - Mobile Share
  • 4.3 Multi-line and Multi-device Tariffs in Europe
    • 4.3.1 EE UK
    • 4.3.2 O2 Ireland
    • 4.3.3 Telia (Sweden)
    • 4.3.4 Vodafone

5 Conclusions

  • 5.1 Introduction
  • 5.2 Market Characteristics
  • 5.3 Market Segmentation
  • 5.4 Existing Operator Offers
  • 5.5 Options for Operators

6 Recommendations

Appendix - Feedback Questions

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