3G Deployments In the Middle East and Africa
|出版商||Mobile Market Development Ltd||商品編碼||296258|
|出版日期||內容資訊||英文 37 Pages
The Middle East and Africa (MEA) has historically, as a region, included many markets with low penetration of mobile. Recognition of the positive impact mobile can have on a national economy has resulted in actions to encourage uptake and use of data-enabled mobile phones. As a result, the region is transforming from one of low penetration served by old (2G) network technology where most users have basic or, at best, feature phones to one of rapid growth, deployment of the latest (3G and beyond) technologies, innovative business models and migration to smartphones.
Such a transformation creates opportunities and also, potentially, losers. MNOs that do not update their business models and technology strategies rapidly enough will be left behind and more agile players will serve their current and future potential customers in a highly competitive environment. A disincentive to rapid evolution is the fact that many of the new customers will have income levels below those previously seen, even in markets that have low ARPU in comparison with more developed markets. Profitability when serving marginal customers is a significant challenge.
However, inaction is not a viable choice. Initially marginal customers will grow their incomes through being connected and MNOs that choose not to address them will ultimately be redundant.
In this report, the deployment of new networks for voice and data (mainly 3G) in the region is examined in detail to identify what criteria will determine future success in the MEA region and conclusions and recommendations are developed that should be considered by any player facing an environment where growth is driven by developing new customers through technology and business model evolution.