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市場調查報告書

中東、非洲的3G的發展

3G Deployments In the Middle East and Africa

出版商 Mobile Market Development Ltd 商品編碼 296258
出版日期 內容資訊 英文 37 Pages
商品交期: 最快1-2個工作天內
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中東、非洲的3G的發展 3G Deployments In the Middle East and Africa
出版日期: 2014年02月18日 內容資訊: 英文 37 Pages
簡介

中東、非洲(MEA)在歷史上擁有多行動滲透率低的市場。行動可能為國家經濟帶來正面影響的認識,促進支援資料之行動電話的獲取和利用。因此,該地區從滲透率低的舊(2G)網路技術,轉換至最新的(3G或更高版本)技術的發展、創新的經營模式及更換為智慧型手機。

本報告提供中東、非洲(MEA)地區的語音、資料的新網路(主要是3G)的發展相關的詳細調查、在地區中決定未來成功的具體標準、技術、經營模式發展促進新客戶開發的成長等整體資料,為您概述為以下內容。

第1章 概要

第2章 簡介

第3章 中東、非洲(MEA)的行動市場趨勢

  • 手機用戶成長的持續
  • 行動裝置的蔓延
  • 行動數據:推動成長因素
  • 行動網路技術的發展

第4章 3G引進的促進要素、阻礙要素

  • 多樣的市場:新興經濟各國的定義
  • 市場成長的促進要素
  • 風險與障礙

第5章 新興市場上3G發展的成功取向的獨創性經營模式

  • 網路投資的最佳化
  • 創新的費用模式的負擔能力
  • 設備策略的無障礙
  • 本地化的內容、m服務及創新中心的願望
  • 流通管道的最佳化

第6章 結論與建議

  • 結論
  • 建議

對附錄:問題的回饋

目錄

The Middle East and Africa (MEA) has historically, as a region, included many markets with low penetration of mobile. Recognition of the positive impact mobile can have on a national economy has resulted in actions to encourage uptake and use of data-enabled mobile phones. As a result, the region is transforming from one of low penetration served by old (2G) network technology where most users have basic or, at best, feature phones to one of rapid growth, deployment of the latest (3G and beyond) technologies, innovative business models and migration to smartphones.

Such a transformation creates opportunities and also, potentially, losers. MNOs that do not update their business models and technology strategies rapidly enough will be left behind and more agile players will serve their current and future potential customers in a highly competitive environment. A disincentive to rapid evolution is the fact that many of the new customers will have income levels below those previously seen, even in markets that have low ARPU in comparison with more developed markets. Profitability when serving marginal customers is a significant challenge.

However, inaction is not a viable choice. Initially marginal customers will grow their incomes through being connected and MNOs that choose not to address them will ultimately be redundant.

In this report, the deployment of new networks for voice and data (mainly 3G) in the region is examined in detail to identify what criteria will determine future success in the MEA region and conclusions and recommendations are developed that should be considered by any player facing an environment where growth is driven by developing new customers through technology and business model evolution.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Report Content
  • 2.2. Currency and Conversions
  • 2.3. Further Questions and Feedback

3. MEA Mobile Market Trends

  • 3.1. Sustained Mobile Subscription Growth
  • 3.2. Mobile Device Proliferation
  • 3.3. Mobile Data: the Driving Force for Growth
  • 3.4. Mobile Network Technology Deployment

4. 3G Deployment Drivers and Inhibitors

  • 4.1. Diverse Markets: Defining Emerging Economies
  • 4.2. Market Drivers
    • 4.2.1. Affordability of Mobile Services
    • 4.2.2. Predominance of Prepay Plans and High Multi-SIM Ratio
    • 4.2.3. Lack of Economic Alternatives
  • 4.3. Risks and Barriers
    • 4.3.1. Declining ARPU
    • 4.3.2. Coverage Issues and Increased CAPEX
    • 4.3.3. Spectrum Scarcity
    • 4.3.4. Regulatory Challenges
    • 4.3.5. Other External Risks

5. Creative Business Model for Successful 3G Deployment in Emerging Markets

  • 5.1. Network Investment Optimisation
  • 5.2. Affordability Through Innovative Pricing Models
  • 5.3. Accessibility Through Device Strategy
  • 5.4. Aspiration Through Localised Content, mServices and Innovation Hubs
  • 5.5. Distribution Channel Optimisation

6. Conclusions & Recommendations

  • 6.1. Conclusions
  • 6.2. Recommendations

Appendix - Feedback Questions

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