先進國家市場的固定費率的可能性 是由出版商Mobile Market Development Ltd在2011年12月所出版的。
這份英文市場調查報告書包含24 pages 價格從美金3500起跳。
本報告提供先進國家市場的新定額費用模式相關調查分析，採樣計劃，固定費率所扮演的角色與實行可能性相關驗證，也包含對行動企業的建議，為您概述為以下內容。
第1章 概要
第2章 簡介
第3章 固定費率樣品計劃
- 簡介
- Verizon(美國):固定費率(預付款)
- Republic Wireless(美國):固定費率(Hybrid Calling)
- NTT DoCoMo(日本):固定費率資料計劃
- LTE(前瞻長程演進) Xi計劃
- 智慧型手機用Pake-hadoi FLAT
- T-Mobile(英國):固定費率(You Fix Hybrid Plans)
- BASE(德國):固定費率
第4章 固定費率:作用實行與可能性
- 簡介
- 固定費率所扮演的角色
- 電話
- 新服務引進/轉移
- 減輕行動網路的負擔
- 柔性電子產品契約
- 從預先付款到後付款的轉變
- 固定費率的注意事項
- 限制折扣的影響
- 隨著變動成本的固定收益
- 實際費用與知覺成本
第5章 結論與建議
附錄
Abstract
Traditionally, flat rate plans have been the means by which network operators
have been able to encourage customers to try new services and develop new
usage patterns. By reducing customers' exposure to the risk of high charges,
service providers have been able to reap the rewards of increased revenue that
follow on from facilitating new types of usage.
In developed markets today, flat rates may be seen as an anachronism, as the
demand stimulated for data usage threatens to overwhelm the infrastructure
available. However the ability of flat rate plans to appeal to certain
customer segments and to stimulate new usage patterns mean that MNOs ignore
this area at their peril. Several network operators have developed new and
innovative flat rate packages that offer great potential for new revenues and
enhanced customer loyalty.
This report examines some of these new flat rate models alongside more
traditional approaches and draws conclusions and makes recommendations that
should be considered by all mobile players.
About MMD
MMD delivers market development support, highlighting and quantifying opportunities to increase mobile operator company profits.
We demonstrate how best practices in relation to mobile service development, segmentation, pricing, distribution and promotion deliver direct and cost effective improvements to KPI's in key operational areas:
- Customer Acquisition (lower cost and more effective channels)
- Customer Development (Inceased spend via trial, cross/upselling, usage stimulation)
- Customer Retention (Increased Customer life expectancy)
Table of Contents
1. Overview
2. Introduction
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Currency and Conversions
- 2.4. Further Questions and Feedback
3. Sample Flat Rate Plans
- 3.1. Introduction
- 3.2. Verizon USA - Flat Rate Prepay
- 3.3. Republic Wireless USA - Flat Rate Hybrid Calling
- 3.4. NTT DoCoMo Japan - Flat Rate Data Plans
- 3.4.1. LTE Xi Plan
- 3.4.2. Pake-hadoi FLAT for Smartphones
- 3.5. T-Mobile UK - You Fix Hybrid Plans
- 3.6. BASE Germany - Flat Rate Tariffs
4. Flat Rates - Role and Viability
- 4.1. Introduction
- 4.2. Flat Rate Roles
- 4.2.1. Phones for Dependents
- 4.2.2. New Service Adoption/Migration
- 4.2.3. Offloading the Mobile Network
- 4.2.4. Flexible Contracts
- 4.2.5. Prepay to Postpay Migration
- 4.3. Flat Rate Caveats
- 4.3.1. Limited Allowance Implications
- 4.3.2. Fixed Revenue With Variable Costs
- 4.3.3. Actual and Perceived Costs
5. Conclusions & Recommendations
Appendix - Feedback Questions
