Cover Image
市場調查報告書

MNO的KPI基準

MNO KPI Benchmarks 2014 (FY2013)

出版商 Mobile Market Development Ltd 商品編碼 216738
出版日期 內容資訊 英文 82 pages
商品交期: 最快1-2個工作天內
價格
Back to Top
MNO的KPI基準 MNO KPI Benchmarks 2014 (FY2013)
出版日期: 2014年11月30日 內容資訊: 英文 82 pages
簡介

本報告提供全球/歐洲的行動通訊業者(MNO)的重要業績評估指標(KPI)基準調查分析、EBITDA(利率、稅金、償還前利益)、EBITDA獲利率(EBITDA/銷售額)、CAPEX(資本支出)、MoU(平均通話分數)、ARPU(每一用戶的平均收益)、CHURN(解約率)、CoA(平均客戶採集費用)等、代表性經營指標的資料相關的系統性資訊。

目錄

MNO的基本資料集(各年度)

EBITDA:MNO的資料分析

  • 圖表:EBITDA獲利率:全球(67家)
  • 圖表:EBITDA獲利率:歐洲(40家)
  • 圖表:EBITDA獲利率:行動普及率100%以下的市場(11家)
  • 圖表:EBITDA獲利率 vs. 業者收益結構(60家)
  • 圖表:EBITDA獲利率 vs. 與去年同期比較(67家)
  • 圖表:EBITDA獲利率上升率:前8名公司
  • 圖表:EBITDA獲利率減少率:前8名公司
  • 圖表:EBITDA獲利率趨勢:歐洲
  • 圖表:EBITDA獲利率趨勢:法國
  • 圖表:EBITDA獲利率趨勢:德國
  • 圖表:EBITDA獲利率趨勢:西班牙
  • 圖表:EBITDA獲利率趨勢:英國

CAPEX:MNO的資料分析

  • 圖表:CAPEX/收益比率(59公司)
  • 圖表:CAPEX/收益比率vs.與去年同期比較(59家)

MoU:MNO的資料分析

  • 圖表:MoU趨勢(43家)

ARPU:MNO的資料分析

  • 圖表:綜合ARPU:全球(77家)
  • 圖表:綜合ARPU:歐洲(48家)
  • 圖表:綜合ARPU:新興市場(10家)
  • 圖表:後付ARPU(50家)
  • 圖表:預付ARPU(48家)
  • 圖表:業務收益比率(41家)
  • 圖表:業務收益比率,SMS除外(17家)
  • 圖表:綜合ARPU:3G/4G客戶普及率(15家)
  • 圖表:綜合ARPU:各智慧型手機普及率(34家)
  • 圖表:DATA ARPU:各智慧型手機普及率(16家)
  • 圖表:綜合ARPUvs.與去年同期比較(77家)
  • 圖表:ARPU上升率:前8名公司
  • 圖表:ARPU減少率:前8名公司
  • 圖表:ARPU趨勢摘要
  • 圖表:綜合ARPU趨勢:歐洲
  • 圖表:綜合ARPU趨勢:法國
  • 圖表:綜合ARPU趨勢:德國
  • 圖表:綜合ARPU趨勢:西班牙
  • 圖表:綜合ARPU趨勢:英國

解約率:MNO的資料分析

  • 圖表:每月綜合解約率:全球(46家)
  • 圖表:每月綜合解約率:歐洲(30家)
  • 圖表:每月綜合解約率:亞洲、大洋洲(8家)
  • 圖表:每月綜合解約率:南北美洲(5家)
  • 圖表:每月後付解約率(37家)
  • 圖表:每月預付解約率(13家)
  • 圖表:解約率趨勢摘要
  • 圖表:綜合ARPUvs.與去年同期比較(46家)
  • 圖表:ARPU的減少率:前8名公司
  • 圖表:ARPU的上升率:前8名公司
  • 圖表:綜合解約率:各市場進入地位(35家)
  • 圖表:綜合解約率:各市場MNO競爭企業數(40家)
  • 圖表:綜合解約率:各行動普及率(46家)
  • 圖表:綜合解約率:各預付客戶普及率(41家)
  • 圖表:綜合解約率趨勢:歐洲
  • 圖表:綜合解約率趨勢:義大利
  • 圖表:綜合解約率趨勢:德國
  • 圖表:綜合解約率趨勢:西班牙
  • 圖表:綜合解約率趨勢:比利時

CoA:MNO的資料分析

  • 圖表:新客戶每人平均CoA(18家)
  • 圖表:CoA總額vs.與去年同期比較(18家)
  • 圖表:CoA總額的減少率
  • 圖表:CoA總額的上升率
  • 圖表:後付新客戶每人平均CoA(12家)
  • 圖表:後付CoAvs.與去年同期比較(12家)
  • 圖表:預付新客戶每人平均CoA(11家)
  • 圖表:預付CoAvs.與去年同期比較(11家)
  • 圖表:CoA總額:各預付客戶普及率(17家)
  • 圖表:CoA趨勢摘要
  • 圖表:CoA總額趨勢:歐洲
  • 圖表:CoA總額趨勢:奧地利
  • 圖表:CoA總額趨勢:德國
  • 圖表:CoA總額趨勢:荷蘭

貨幣:匯率

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

EBITDA:

A year-on-year comparison of EBITDA margins across 67 MNOs showed a decrease of 0.1 percentage points, primarily as a result of regulatory intervention (MTR and roaming rate cuts as well as new telecom/utility taxes); tariffs cuts in response to competition and higher costs in customer retention and support for mobile data growth. Macroeconomic weaknesses, including currency depreciation, have continued to affect EBITDA margins although not as much as in recent years.

In response, an increasing number of operators have switched to reporting EBITDA in an integrated form and this year's EBITDA benchmarks include a new graphic showing the link between EBITDA margin and revenue mix. The new analysis shows that pure mobile players (operators deriving less than 10% of revenues from non-mobile business) have EBITDA margins higher than those reported by partly integrated operators (those deriving between 10% and 40% of their revenue from non-mobile services) but lower than those reported by fully integrated operators (those deriving over 40% of their revenues from non-mobile services).

CAPEX:

The year-on-year comparison, across 59 MNOs, shows an increase of 0.8 percentage points mostly as a result of investments in network roll out (especially 3G and LTE). The acquisition or trading of mobile spectrum has been excluded in this year's CAPEX benchmarks as many MNOs tend to treat spectrum as a separate expenditure. In emerging markets CAPEX can be affected by depreciation of the local currency.

ARPU:

The year-on-year blended ARPU trend analysis (based on a set of 77 operators) shows a 9.2% decline in blended ARPU between FY 2012 and FY 2013. This value is higher than the value of decline (6.43%) found in the previous year's analysis highlighting the increasing pressures faced by MNOs especially as the result of regulatory intervention (MTR cuts are by far the most quoted reason for ARPU decline), tariffs cuts in response to competition, customer migration to integrated tariff plans and increases in sales of SIM-only and Web-only plans. In some instances ARPU values were affected by currency fluctuations and depreciation as well as the introduction of new calculation metrics (e.g. new metrics excluding M2M lines). Both prepay and postpay ARPU values were affected.

A few operators reported ARPU growth attributed to LTE subscriber expansion, policies aimed at increasing voice and data consumption and improvements in the customer mix and active customer base.

The proportion of ARPU accounted for by non-voice revenues continued to increase (39.9% across the 41 MNOs in the benchmarks). Non-voice excluding SMS on average accounted for well over 50% of non-voice revenues. Several leading operators have stopped reporting separate messaging revenue.

Non-voice revenue is driven by increases in smartphone penetration. Several operators reported smartphone penetration levels higher than 60% (especially in W-Europe, North America and Asian markets with high per-capita GDP).

CHURN:

A year-on-year comparison of the blended churn rate, across 46 MNOs, showed slight improvement for the second year in a row, from an average of 2.41% in 2012 to 2.30% in 2013 (0.11 percentage points down) as MNOs continued to focus on retention strategies aimed at improving customer experience and quality of customer services.

Other initiatives aimed at churn reduction have included changes to customer acquisition policies (e.g. removal of marginal customers and stronger focus on HVCs), expansion of the owned distribution network (including in-store self-care facilities) and initiatives focusing on customer value (e.g. the Good Device Change program by SK Telecom in South Korea).

Both prepay and postpay churn rate values improved. A few operators experienced a peak in churn due to mass disconnection of inactive customers.

CoA:

The number of operators reporting cost of acquisition (CoA) for new customer additions remains low, often as the result of practical difficulties in separating costs associated with marketing, sales and retention activities - especially in converged markets where multi-service subscriptions are the norm.

A year-on-year comparison across the MNOs in the benchmarks shows the average cost per gross addition decreased from EUR 76.52 in FY 2012 to EUR 69.78 in FY 2013. The average CoA for a postpay customer is 9.8 times higher than the average CoA for a prepay customer.

Table of Contents

  • 1 INDEX
  • 2 YE 2006 - MNO master data set for financial year 2006
  • 3 YE 2007 - MNO master data set for financial year 2007
  • 4 YE 2008 - MNO master data set for financial year 2008
  • 5 YE 2009 - MNO master data set for financial year 2009
  • 6 YE 2010 - MNO master data set for financial year 2010
  • 7 YE 2011 - MNO master data set for financial year 2011
  • 8 YE 2012 - MNO master data set for financial year 2012
  • 9 YE 2013 - MNO master data set for financial year 2013
  • 10 D_EBITDA - MNO EBITDA data analysis
  • 11 Chart: EBITDA Margins Global (67 Operators)
  • 12 Chart: EBITDA Margins Europe (40 Operators)
  • 13 Chart: EBITDA Margins in Markets with Mobile Penetration <100% (11 Operators)
  • 14 Chart: EBITDA Margins vs. Operator Revenue Mix (60 Operators)
  • 15 Chart: EBITDA Margins YoY Change 2013 vs. 2012 (67 Operators)
  • 16 Chart: EBITDA Margins YoY 2013 vs. 2012 Top 8 Improvers
  • 17 Chart: EBITDA Margins YoY 2013 vs. 2012 Top 8 Fallers
  • 18 Chart: Historical EBITDA Margins Trends 2006-2013 - Europe
  • 19 Chart: Historical EBITDA Margins Trends 2006-2013 - France
  • 20 Chart: Historical EBITDA Trends 2006-2013 - Germany
  • 21 Chart: Historical EBITDA Margins Trends 2006-2013 - Spain
  • 22 Chart: Historical EBITDA Margins Trends 2006-2013 - UK
  • 23 D_CAPEX - MNO CAPEX data analysis
  • 24 Chart: CAPEX to Revenue Ratio (59 Operators)
  • 25 Chart: CAPEX to Revenue Ratio YoY Change 2013 vs. 2012 (59 Operators)
  • 26 MoU - MNO data on minutes of call usage
  • 27 Chart: MoU Trends 2011-2013 (43 Operators)
  • 28 D_ARPU - MNO data analysis on ARPU
  • 29 Chart: Blended ARPU Global (77 Operators)
  • 30 Chart: Blended ARPU Europe (48 Operators)
  • 31 Chart: Blended ARPU Emerging Markets (10 Operators)
  • 32 Chart: Postpay ARPU (50 Operators)
  • 33 Chart: Prepay ARPU (48 Operators)
  • 34 Chart: Data as a % of Service Revenues (41 Operators)
  • 35 Chart: Data, excluding SMS, as a % of Service Revenues (17 Operators)
  • 36 Chart: Blended ARPU by 3G/4G Customer Penetration (15 Operators)
  • 37 Chart: Blended ARPU by Smartphone Penetration (34 Operators)
  • 38 Chart: Data ARPU by Smartphone Penetration (16 Operators)
  • 39 Chart: Blended ARPU YoY, 2013 vs. 2012 (77 Operators)
  • 40 Chart: Top 8 ARPU Improvers
  • 41 Chart: Top 8 ARPU Losers
  • 42 Chart: ARPU Trends Summary
  • 43 Chart: Historical Blended ARPU Trends 2006-2013 - Europe
  • 44 Chart: Historical Blended ARPU Trends 2006-2013 - France
  • 45 Chart: Historical Blended ARPU Trends 2006-2013 - Germany
  • 46 Chart: Historical Blended ARPU Trends 2006-2013 - Spain
  • 47 Chart: Historical Blended ARPU Trends 2006-2013 - UK
  • 48 D_Churn - MNO data analysis on CHURN
  • 49 Chart: Monthly Blended Churn Global (46 Operators)
  • 50 Chart: Monthly Blended Churn Europe (30 Operators)
  • 51 Chart: Monthly Blended Churn Asia Oceania (8 Operators)
  • 52 Chart: Monthly Blended Churn North & South America (5 Operators)
  • 53 Chart: Monthly Postpay Churn (37 Operators)
  • 54 Chart: Monthly Prepay Churn (13 Operators)
  • 55 Chart: Churn Trends Summary
  • 56 Chart: Blended Churn YoY, 2013 vs. 2012 (46 Operators)
  • 57 Chart: Bottom 8 Churn Performers
  • 58 Chart: Top 8 Churn Improvers
  • 59 Chart: Blended Churn by Market Entry Position (35 Operators)
  • 60 Chart: Blended Churn by Number of MNO Competitors in Market (40 Operators)
  • 61 Chart: Blended Churn by Mobile Market Penetration (46 Operators)
  • 62 Chart: Blended Churn by Prepay Customer Penetration (41 Operators)
  • 63 Chart: Historical Blended Churn Trends 2006-2013 - Europe
  • 64 Chart: Historical Blended Churn Trends 2006-2013 - Italy
  • 65 Chart: Historical Blended Churn Trends 2006-2013 - Germany
  • 66 Chart: Historical Blended Churn Trends 2006-2013 - Spain
  • 67 Chart: Historical Blended Churn Trends 2006-2013 - Belgium
  • 68 D_Costs - MNO data analysis on subscriber cost of acquisition (CoA)
  • 69 Chart: Average CoA per Gross Customer Addition (18 Operators)
  • 70 Chart: Gross CoA YoY, 2013 vs. 2012 (18 Operators)
  • 71 Chart: Gross CoA Decreasing (Improvers)
  • 72 Chart: Gross CoA Increasing (Bottom)
  • 73 Chart: Average CoA per Postpay Customer Addition (12 Operators)
  • 74 Chart: Postpay CoA YoY, 2013 vs. 2012 (12 Operators)
  • 75 Chart: Average CoA per Prepay Customer Addition (11 Operators)
  • 76 Chart: Prepay CoA YoY, 2013 vs. 2012 (11 Operators)
  • 77 Chart: Gross CoA by Prepay Customer Penetration (17 Operators)
  • 78 Chart: CoA Trends Summary
  • 79 Chart: Historical Gross CoA Trends 2006-2013 - Europe
  • 80 Chart: Historical Gross CoA Trends 2006-2013 - Austria
  • 81 Chart: Historical Gross CoA Trends 2006-2013 - Germany
  • 82 Chart: Historical Gross CoA Trends 2006-2013 - Netherlands
  • 83 Currencies - exchange rates used in the International Benchmarks
Back to Top