德國的融合市場動向

德國的融合市場動向 是由出版商Mobile Market Development Ltd在2011年07月所出版的。 這份英文市場調查報告書包含42 pages 價格從美金3500起跳。

簡介

2007年以來、德國市場中覆蓋了廣範人口的DSL與有線等寬頻在各種管道中使用，過去3年度中可以使用寬頻的地區急速增加的結果，常時接續的家庭數為50%、人口則超過30%。德國政府宣示了2014年前要實現讓75%的家庭最低有50Mbps的目標。

本報告書為德國之融合市場的現狀之相關調査分析、包含不久將來的競争將會集中在某處的相關結論之概述如下。

第1章 概要

第2章 序

• 報告内容
• 通貨與融合
• 進一步疑問與回響

第3章 融合市場的定義

• 融合的定義
• 包含的服務與技術種類
  • 固定寬頻服務
  • 行動裝置寬頻
  • 語音通話服務
  • 付費TV與VoD（視訊隨選）服務
  • 其他各種應用

第4章 德國的融合服務

• 市場概要
  • 固定寬頻連接的開發
  • 固定電話
  • 行動電話
  • 行動寬頻的開發
  • LTE連線
  • IPTV服務
• 主要的融合業者的簡介
  • Deutsche Telekom
  • Vodafone
  • O2 & Alice
  • 1&1 - United Internet
• Kabel Deutschland

第5章 主要的融合業者的嘗試

第6章 結論

索引

目錄

Abstract

A focus in the German market, since MMD last reviewed convergence in 2007, has been on deploying broadband using various channels, such as DSL and cable to extend coverage to a wider section of the population. Rapid growth in broadband availability over the last three years has resulted in the penetration rate of fixed connections now exceeding 50% of households and 30% of the population. The government has now set a target of a minimum 50 Mbps broadband availability to 75% of German households by 2014.

Competition in broadband supply has resulted in prices that have contributed to this rapid growth. Mobile has been less emphasised as a feature of convergent propositions as a result of the focus of the players on the fixed broadband market.

Germany already has LTE available in some areas, with broadband propositions based on the high-speed capabilities of this technology - although to date these are for fixed, rather than mobile, use. Maturity in fixed broadband combined with such increases in mobile capability are set to bring mobility more into convergence focus over the next few years.

This report examines the current situation in Germany and draws conclusions about where competition will be concentrated in the near-term future.

Table of Contents

• 1. Overview
• 2. Introduction
  • 2.1. Report Content
  • 2.2. Currency and Conversions
  • 2.3. Further Questions and Feedback
• 3. The Convergence Market Defined
  • 3.1. Convergence Definitions
  • 3.2. Type of Services and Technologies Involved
    • 3.2.1. Fixed Broadband Services
      • 3.2.1.1. DSL Broadband
      • 3.2.1.2. Other ' Fixed' Broadband Services
    • 3.2.2. Mobile Broadband
    • 3.2.3. Voice Telephony Services
    • 3.2.4. Pay TV and VoD Services
    • 3.2.5. Other Varied Applications
• 4. Convergence in Germany
  • 4.1. Market Overview
    • 4.1.1. Fixed Broadband Access Development
      • 4.1.1.1. Fixed Broadband Access Market Size
      • 4.1.1.2. Fixed Broadband Access Market Share
    • 4.1.2. Fixed Telephony (PSTN and VoIP)
    • 4.1.3. Mobile Telephony
    • 4.1.4. Mobile Broadband Development
    • 4.1.5. LTE Access
    • 4.1.6. IPTV Services
  • 4.2. Key Convergent Player Profiles
    • 4.2.1. Deutsche Telekom
      • 4.2.1.1. Triple-Play with IPTV
    • 4.2.2. Vodafone
      • 4.2.2.1. Hybrid TV Service
      • 4.2.2.2. LTE
    • 4.2.3. O2 & Alice
    • 4.2.4. 1&1 - United Internet
      • 4.2.4.1. IPTV
  • 4.3. Kabel Deutschland
• 5. Key Convergent Player Offers - Germany
  • 5.1. Online Service Propositions in the German Market
• 6. Conclusions

• Appendix - Feedback Questions