法國的通信整合市場 是由出版商Mobile Market Development Ltd在2011年05月所出版的。
這份英文市場調查報告書包含42 pages 價格從美金3500起跳。
本報告書為法國的整合市場動向之相關調查，從市場定位、財務成績、整合提案觀點出發、主要整合企業的相關分析，概述如下。
第1章 概要
第2章 導論
第3章 整合市場的定義
- 整合之定義
- 服務以及技術種類
- 固定寬頻服務
- 行動裝置寬頻
- 語音電話服務
- 收費影片以及VoD服務
- 其他多樣的應用
-
- 第4章 法國之整合
- 市場概要
- 固定寬頻連線的發展
- 固定電話（PSTN、VoIP）
- 攜帶電話
- 行動裝置寬頻的發展
- IP影片服務
- 主要整合企業的簡介
- Orange
- SFR
- Iliad Group（Free、Alice）
- Bouygues Telecom
- 摘要：整合企業與多合一的優勢
第5章 法國的主要整合企業優勢
第6章 結論
附錄
Abstract
The French convergence market is one of the most advanced in Europe with a
strong deployment of operators' branded multimedia boxes across French
households supporting ADSL and fibre optic broadband access, VoIP, IPTV as
well as premium content such as pay-TV channels, VoD titles and music
services. Factors such as robust regulatory and government policies aimed at
addressing the digital divide, widespread availability of fully unbundled
lines and a strong tradition of pay TV services, have all contributed to an
advanced level of convergence in the home environment.
Integration with mobile services is also very high with most triple-play
propositions for the home including unlimited calls to mobiles and free Wi-Fi
access via national hotspot networks. Furthermore, all the major convergent
players are also actively promoting quad-play offers combining a selection of
high-value mobile plans with triple-play solutions for the home into a single
bill.
In recent years, all the major players have taken measures to strengthen their
position in the convergence market with key actions involving brand
integration (e.g. France Telecom to Orange and Neuf Cegetel to SFR) and
extension of service reach. As a result all the key French players are well
positioned to lead in terms of convergence innovation in the future.
In this report we analyse trends in the French convergence market and evaluate
key convergence players in terms of market positioning, financial performance
and convergent propositions.
Table of Contents
1. Overview
2. Introduction
- 2.1. Report Content
- 2.2. Currency and Conversions
- 2.3. Further Questions and Feedback
3. The Convergence Market Defined
- 3.1. Convergence Definitions
- 3.2. Type of Services and Technologies Involved
- 3.2.1. Fixed Broadband Services
- 3.2.1.1. DSL Broadband
- 3.2.1.2. Other ‘Fixed’ Broadband Services
- 3.2.2. Mobile Broadband
- 3.2.3. Voice Telephony Services
- 3.2.4. Pay TV and VoD Services
- 3.2.5. Other Varied Applications
4. Convergence in France
- 4.1. Market Overview
- 4.1.1. Fixed Broadband Access Development
- 4.1.1.1. Fixed Broadband Access Market Size
- 4.1.1.2. Fixed Broadband Access Market Share
- 4.1.2. Fixed Telephony (PSTN and VoIP)
- 4.1.3. Mobile Telephony
- 4.1.4. Mobile Broadband Development
- 4.1.5. IPTV Services
- 4.2. Key Convergent Player Profiles
- 4.2.1. Orange
- 4.2.2. SFR
- 4.2.3. Iliad Group (Free and Alice)
- 4.2.4. Bouygues Telecom
- 4.3. Summary: Convergent Players and Multi-Play Offers
5. Key Convergent Player Offers - France
- 5.1. Online Service Propositions in the French Market
6. Conclusions
Appendix - Feedback Questions
