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市場調查報告書
西班牙的通訊匯流市場
Convergence Watch: Spain
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西班牙的通訊匯流市場 是由出版商Mobile Market Development Ltd在2011年03月所出版的。
這份英文市場調查報告書包含41 pages 價格從美金3500起跳。
本報告，調查西班牙匯流市場的動向，從市場地位、財務實績、匯流的建議等觀點，分析主要的匯流企業，由下列摘要形式闡述。
第1章 概要
第2章 簡介
第3章 匯流市場的定義
- 匯流的定義
- 服務以及技術的種類
- 固定寬頻服務
- 行動寬頻
- 語音電話服務
- 付費電視以及VoD服務
- 其他多種的應用
第4章 西班牙的匯流
- 市場概要
- 固定寬頻連線的發展
- 行動寬頻的發展
- 其他服務的市場概要
- 匯流企業與提案的摘要：主要市場區塊別市佔率
- 主要匯流企業的檔案資料
- Telefonica de Espana
- Orange
- Vodafone
- Ono
第5章 西班牙主要匯流企業的提案
第6章 結論
附錄
Abstract
Over the last three years the Spanish market has witnessed different forms of
convergence, involving brand integration, increased uptake of multi-play
propositions and availability of cross-platform applications. At the same
time, the negative macroeconomic climate has placed excessive pressure on
Spanish operators who have experienced double digit percentage drops in
communication prices, which were not matched by usage increases in voice
minutes and data uptake. This has resulted in service revenues contraction
across all operators.
The discounts available on convergent multi-play packages have to a certain
extent contributed to an acceleration of the decline in prices; however
operators with the strongest convergent propositions (Telefonica, Orange and
Vodafone) have coped better than their fixed cable operator counterparts in
terms of maintaining or increasing their market shares across the board.
In this report we analyse trends in the Spanish convergence market and
evaluate key convergence players in terms of market positioning, financial
performance and convergent propositions.
Table of Contents
1 Overview
2 Introduction
- 2.1 Report Content
- 2.2 Currency and Conversions
- 2.3 Further Questions and Feedback
3 The Convergence Market Defined
- 3.1 Convergence Definitions
- 3.2 Type of Services and Technologies Involved
- 3.2.1 Fixed Broadband Services
- 3.2.1.1 DSL Broadband
- 3.2.1.2 Other ' Fixed' Broadband Services
- 3.2.2 Mobile Broadband
- 3.2.3 Voice Telephony Services
- 3.2.4 Pay TV and VoD Services
- 3.2.5 Other Varied Applications
4 Convergence in Spain
- 4.1 Market Overview
- 4.1.1 Fixed Broadband Access Development
- 4.1.1.1 Fixed Broadband Access Market Size
- 4.1.1.2 Fixed Broadband Access Market Share
- 4.1.2 Mobile Broadband Development
- 4.1.3 Other Services Development
- 4.1.3.1 Fixed and Mobile Telephony
- 4.1.3.2 Pay TV Services
- 4.2 Summary of Convergent Players and Offers - Market Shares by Key
Segments
- 4.3 Key Convergent Player Profiles
- 4.3.1 Telefonica de Espana
- 4.3.2 Orange
- 4.3.3 Vodafone
- 4.3.4 Ono
5 Key Convergent Player Offers - Spain
- 5.1 Online Service Propositions in the Spanish Market
6 Conclusions
Appendix - Feedback Questions
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