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市場調查報告書
VoIP市場發展以及對於MNO之影響
VoIP: Market Development Impacts on MNOs
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VoIP市場發展以及對於MNO之影響 是由出版商Mobile Market Development Ltd在2010年01月所出版的。
這份英文市場調查報告書包含39 PAGES 價格從美金3500起跳。
Abstract
VoIP may be the single biggest threat to traditional MNO revenues. The effects
of competition and regulatory pressure on the prices that can be charged for
mobile voice calls, roaming and termination are minor in comparison with the
potential threat of mobile users completely bypassing their service provider' s
metered calls and associated billing systems by shifting their voice
communications activities to IP-based services accessed through flat-rate data
plans.
Reactions to the threat have varied widely, with many MNOs seeking to
discourage the majority of their base from making use of VoIP facilities
through specific exclusions in contract and fair use terms and conditions.
Others have taken a more positive stance with regard to VoIP with 3 in the UK,
in particular, going as far as promoting a relationship with customers where
they need never pay for a call again.
The future viability of MNOs as they exist today depends to some extent on how
successfully they are able to balance the need for income with the potential
disruptive changes brought about by new communications models enabled by VoIP.
This report examines the market development of VoIP, from a technological
curiosity of interest to a small minority to a mainstream platform for Global
communications and analyses how MNOs can best incorporate the emerging new
reality into their business approach.
Table of Contents
- 1. Overview
- 2. Introduction
- 2.1. Background to the Report
- 2.2. Report Content
- 2.3. Currency and Conversions
- 3. The VoIP Market
- 3.1. Introduction & Definition
- 3.2. The Fixed Network VoIP Market
- 3.3. Mobile VoIP Market Development
- 4. Mobile VoIP Players
- 4.1. Introduction
- 4.2. Primary VoIP Providers
- 4.2.1. Skype
- 4.2.1.1. Business Background
- 4.2.1.2. Skype for iPhone & Windows Mobile
- 4.2.1.3. Skype Lite for Other Mobile Devices
- 4.2.1.4. Skype To Go
- 4.2.1.5. Skype on 3' s UK Network
- 4.2.2. Google
- 4.2.2.1. Business Background
- 4.2.2.2. Google Talk
- 4.2.2.3. Google Voice
- 4.2.2.4. Gizmo5
- 4.2.3. Other Primary VoIP Providers
- 4.3. VoIP Consolidators
- 4.3.1. fring
- 4.3.1.1. Business Background
- 4.3.1.2. fring Mobile VoIP Proposition
- 4.3.2. Other VoIP Consolidators
- 5. MNO Reactions to VoIP
- 5.1. Introduction
- 5.2. VoIP Blocking to VoIP Priority
- 5.2.1. AT&T and the FCC
- 5.2.2. T-Mobile UK
- 5.2.3. Mobilkom Austria (A1)
- 5.2.4. Telefonica and JAJAH
- 5.2.5. 3 UK, Windows Live Messenger and Skype
- 6. Conclusions & Recommendations
- 6.1. Conclusions
- 6.2. Recommendations
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