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市場調查報告書
企業取向行動數據解決方案
Enterprise Mobile Data Solutions
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企業取向行動數據解決方案 是由出版商Mobile Market Development Ltd在2009年12月所出版的。
這份英文市場調查報告書包含51 PAGES 價格從美金3500起跳。
Abstract
Enterprise customers potentially offer MNOs high profitability, low churn
rates and strong demand for mobile data services - but they bring challenging
application requirements as well. Additionally, neither of the purchasing
models of large enterprises or SMEs make it a given that MNOs will achieve the
value-added primary relationship with regard to mobile data solutions that
would assure future margins in this sector of the market.
- Large enterprises will be likely to partner with vendors and systems
integrators with specialist skills and knowledge of the business area,
potentially making MNO selection a tactical issue based on coverage and price
and allowing for multiple, competing MNOs to be selected.
- Smaller enterprises (SMEs) are more likely to buy off-the-shelf solutions
with some customisation performed by value-added-resellers.
As a consequence, a large and profitable market with strong growth may be
difficult to address efficiently by MNOs unless they configure offerings and
develop partnerships that will work well with the enterprise customers' own
business and purchasing models. Mobile Market Development has researched and
analysed this market to identify specific trends, strategies and models that
can be used by MNOs to help them profitably address this market and its
opportunities. The report concludes with a range of recommendations, some
addressing the specifics of individual segments of the opportunity and others
that deal with the overall approach that MNOs need to take to maximise their
return from the very large spend that enterprises will make over the next few
years in order to upgrade efficiency and effectiveness in their own mobile
workforce.
Table of Contents
1 Overview 1
2 Introduction 2
- 2.1 Background to the Report 2
- 2.2 Report Content 3
- 2.3 Currency and Conversions 3
3 The Mobile Enterprise Market 5
- 3.1 Historical Perspective of Market Development 5
- 3.2 Current Market Status, Size and Growth 7
- 3.3 The Future - Convergence of Mobile Technologies 9
- 3.3.1 Introduction 9
- 3.3.2 GPS Integration 10
- 3.3.3 Location Based Services 10
- 3.3.4 Mobile Workflow Extensions from the Enterprise 10
- 3.3.5 Turn by Turn Navigation and Route Optimisation 11
- 3.3.6 Geotagging - Static and Dynamic 11
- 3.3.7 Mobile Business Analytics 12
- 3.3.8 Network-Centric Businesses 12
- 3.3.9 Enterprise 2.0 and Mobile Data Solutions 12
- 3.3.10 Mobile Training Videos and Live Video Streaming 12
- 3.3.11 Smartphones - Personal and Professional 13
- 3.3.12 Mobile Device Management 13
4 Sales & Distribution Models 14
- 4.1 Introduction 14
- 4.2 Orange' s Partner Progamme and The Application Shop 14
- 4.3 AT&T MEAP 16
- 4.4 BlackBerry App World 18
- 4.5 Alltel Wireless Business Solutions 19
- 4.6 AT&T and Psion Teklogix 19
- 4.7 Sales and Distribution Channels Analysis 20
5 Mobile Enterprise Application Segments 22
- 5.1 Introduction 22
- 5.2 Size-Based Segments 22
- 5.2.1 Large Enterprise Markets 22
- 5.2.2 SME Markets 23
- 5.3 Mobile Field Service Automation 23
- 5.3.1 Industries Served 25
- 5.3.2 Value Propositions 25
- 5.3.3 Recommendations 27
- 5.4 Mobile Sales Force Automation 28
- 5.4.1 Industries Served 28
- 5.4.2 Value Propositions 29
- 5.4.3 Recommendations 29
- 5.5 Mobile Asset Management 30
- 5.5.1 Mobile Proof-of-Delivery 30
- 5.5.2 GPS Fleet Tracking and Fleet Management 30
- 5.5.3 Industries Served 31
- 5.5.4 Value Propositions 31
- 5.5.5 Recommendations 31
- 5.6 Facility and Asset Management 31
- 5.6.1 Industries Served 32
- 5.6.2 Value Propositions 32
- 5.6.3 Recommendation 32
- 5.7 Mobile Resource Management (MRM) 32
- 5.7.1 Industries Served 33
- 5.7.2 Value Propositions 33
- 5.7.3 Recommendation 33
- 5.8 Mobile Data Collection 33
- 5.8.1 Common Use Areas for Mobile Data Collection 34
- 5.8.1.1 Mobile Inspection Services 34
- 5.8.1.2 Mobile Job Estimates 35
- 5.8.1.3 Mobile Insurance Applications 35
- 5.8.2 Recommendation 35
- 5.9 Machine to Machine (M2M) 36
- 5.9.1 NV Energy and Telemetric M2M Case Study 36
- 5.9.2 Recommendations 37
- 5.10 Mobile Public Safety Applications 37
- 5.10.1 Recommendations 37
- 5.11 Mobile Health Monitoring and Telemedicine 37
- 5.11.1 Mobile Health Monitoring and Haemophilia 38
- 5.11.2 Recommendation 39
6 Mobile Device Considerations 40
- 6.1 Introduction 40
- 6.2 How Enterprises Select Mobile Devices 40
- 6.2.1 Environmental Factors 40
- 6.2.2 Using the Device in the Real World 40
- 6.2.3 Device Technology & Functionality Issues 41
- 6.2.4 Budget Issues 42
- 6.2.5 Deals Available 42
- 6.2.6 Reliability and Support 42
- 6.3 How Enterprises Support Mobile Devices 43
- 6.3.1 Supporting and Managing the Mobile User 43
- 6.3.2 Technical Fixes 45
- 6.3.3 Security, Control & Central Support 45
- 6.3.4 Operational, Commercial & Management Issues 46
- 6.4 Recommendation 47
7 Recommendations 48
- 7.1 Introduction 48
- 7.2 Market Opportunity 48
- 7.3 Segment Recommendations 48
- 7.4 Overall Recommendations 50
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