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市場調查報告書
為迎合預付顧客對於社群網絡利用需求之先進手機末端設備
Handset Advances: Meeting the Social Networking Needs of Prepay Customers
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為迎合預付顧客對於社群網絡利用需求之先進手機末端設備 是由出版商Mobile Market Development Ltd在2009年11月所出版的。
這份英文市場調查報告書包含31 PAGES 價格從美金3500起跳。
Abstract
Social network access via mobile handsets was initially disappointing, as the
limitations of the handsets owned by the majority of the main users of social
networks (young people) did not provide an alluring interface. Now, however,
the availability of higher speed mobile broadband connectivity through the
deployment of HSPA and HSPA+ together with low-cost but high function mobile
handsets has resulted in this application area becoming one of the key areas
of potential growth for MNOs in Europe and beyond. Forward-thinking handset
manufacturers and MNOs are already delivering handsets and services to meet
social networking needs among the prepay community, where smartphones and data
usage have previously been rare (or limited to music and personalisation
downloads).
This report reviews recent developments in this field, and examines what steps
MNOs must take to ensure they maximise the benefit of this key growth area -
both in terms of customer acquisition and retention and also to increase
revenues from this important group. The report concludes with seven concrete
recommendations for MNOs.
Table of Contents
1. Overview
2. Introduction
- 2.1. Background to the Report
- 2.2. National Prepay Markets
- 2.3. Report Content
- 2.4. Currency and Conversions
3. Advanced Handset Developments
- 3.1. Introduction
- 3.2. LG
- 3.2.1. LG GW520 Mobile Phone
- 3.2.2. LG GW300
- 3.3. Nokia
- 3.3.1. Nokia 5730
- 3.3.2. Nokia 5530
- 3.3.3. Nokia 6760
- 3.4. Samsung
- 3.4.1. Corby/Genio Touch (S3650)
- 3.5. Motorola
- 3.6. Huawei
- 3.7. INQ
- 3.7.1. Mini 3G
- 3.7.2. INQ Chat 3G
- 3.8. Vodafone
- 3.8.1. Vodafone Prepay
- 3.8.1.1. Vodafone 540
- 3.8.1.2. Vodafone 541
- 3.8.2. Vodafone 360 Phones
4. Aggregation Services
- 4.1. Introduction
- 4.2. Motoblur
- 4.3. Vodafone 360
5. Key Findings
- 5.1. Introduction
- 5.2. Role of Operators
- 5.3. Social Networking Market
6. Recommendations
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