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市場調查報告書
委外：解除國際漫遊收益壓力的策略
Outsourcing: The Answer to Margin Pressures on International Roaming?
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委外：解除國際漫遊收益壓力的策略 是由出版商Mobile Market Development Ltd在2009年09月所出版的。
這份英文市場調查報告書包含36 PAGES 價格從美金3500起跳。
Abstract
International roaming revenue has proved to be a major source of profitability
for mobile operators in the GSM era. This profitability is now under threat as
both the market and regulators exert downward pressure on roaming revenue and
margin. This report examines the operational outsourcing options for
maintaining the growth of both revenue and margin in the face of this
pressure. It covers opportunities for enhancing revenues and reducing costs.
The GSM Association is leading a major programme to stimulate international
roaming markets. Through its work on Open Connectivity, fostering an
environment of improved economics for roaming coverage and service rollout,
new opportunities for revenue and cost improvement are emerging for mobile
operators. This paper identifies those new opportunities along with existing
ones that may be new to some operators or only partially explored. It
concludes with key findings on operator strategies for roaming outsourcing and
concrete recommendations for their exploitation.
Table of Contents
- 1. Overview
- 2. Introduction
- 2.1. Background to the Report
- 2.2. Report Content
- 3. Examining the Service Value Chain
- 3.1. The Definition of International Roaming
- 3.2. International Roaming Service Delivery
- 3.3. Treatment of Billing Functionality Outsourcing
- 3.4. Roaming Value Chain Cost and Revenue Drivers
- 3.4.1. The Impact of European Union (EU) Roaming Legislation
- 3.4.2. Operator Priorities for Cost and Revenue Drivers
- 3.4.3. Wholesale Roaming Costs and Revenues (IOTs)
- 3.4.4. Adding New Roaming Agreements
- 3.4.4.1. Service Priorities
- 3.4.4.2. Partner Priorities
- 3.4.5. Quality of Service
- 3.4.6. Roaming Operations Headcount
- 3.4.7. User Experience
- 3.5. Changing Operator Attitudes to the Roaming Value Chain
- 4. Outsourcing Opportunities
- 4.1. GSM Association Open Connectivity
- 4.2. The Roaming Hub
- 4.2.1. Open Connectivity Scenario 1 - Bilateral Connection
- 4.2.2. Open Connectivity Scenario 2 - Connection Via One
Roaming Hub
- 4.2.3. Open Connectivity Scenario 3 - Connection Via Two
Roaming Hubs
- 4.2.4. Case Study - Current Capability of Roaming Hubs
- 4.2.5. The Current Roaming Hub Market
- 4.2.6. The Changing Economics of the Roaming Hub Market
- 4.2.7. Case Study - Large Operator Decision to Connect to a
Roaming Hub
- 4.2.7.1. Implementation Benefits
- 4.2.7.2. Operational Benefits
- 4.3. Network Extension - An Established Means of Fast Roaming
Coverage Acquisition
- 4.4. The Roaming User Experience
- 4.4.1. Virtual Home Environment (VHE)
- 4.4.2. Roamer and Roaming Traffic Steering
- 4.4.3. New Outsourced Offerings
- 5. Key Findings
- 5.1. Operator Outsourcing Strategy
- 5.2. Barriers to the Adoption of Open Connectivity
- 5.3. The Future of Outsourcing
- 6. Recommendations
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