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市場調查報告書

廣告:全球的產業指南

Advertising: Global Industry Guide

出版商 MarketLine 商品編碼 256915
出版日期 內容資訊 英文 220 Pages
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廣告:全球的產業指南 Advertising: Global Industry Guide
出版日期: 2015年04月15日 內容資訊: 英文 220 Pages
簡介

本報告提供全球及主要地區·國家的廣告市場規模,不同市場區隔資料,主要趨勢和競爭情形分析,並提供主要企業簡介等,為您概述為以下內容。

摘要整理

  • 市場銷售額
  • 市場銷售額的預測
  • 分類區分
  • 地區區分

簡介

  • 關於本報告
  • 主要讀者
  • 該報告的利用方法
  • 定義

全球廣告市場

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:亞太地區

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:歐洲

  • 市場概要
  • 市場資料
  • 市場區分
  • 市場預測
  • 波特的五力分析

廣告市場:法國

廣告市場:德國

廣告市場:義大利

廣告市場:日本

廣告市場:比利時

廣告市場:加拿大

廣告市場:中國

廣告市場:荷蘭

廣告市場:西班牙

廣告市場:英國

廣告市場:美國

企業簡介

  • 主要企業

附錄

  • 調查手法

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: ML00020-002

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
  • Leading company profiles reveal details of key advertising market players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
  • Compares data from 25 countries globally, alongside individual chapters on each country.

Highlights

The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.

The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

Your key questions answered

  • What was the size of the global advertising market by value in 2014?
  • What will be the size of the global advertising market in 2019?
  • What factors are affecting the strength of competition in the global advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global advertising market?

Table of Contents

EXECUTIVE SUMMARY

  • Market value
  • Market value forecast
  • Category segmentation
  • Geography segmentation

INTRODUCTION

  • What is this report about?
  • Who is the target reader?
  • How to use this report
  • Definitions

GLOBAL ADVERTISING

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

ADVERTISING IN ASIA-PACIFIC

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

ADVERTISING IN EUROPE

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis

ADVERTISING IN FRANCE

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN GERMANY

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN ITALY

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN JAPAN

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN AUSTRALIA

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN CANADA

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN CHINA

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN THE NETHERLANDS

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN SPAIN

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN THE UNITED KINGDOM

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

ADVERTISING IN THE UNITED STATES

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

COMPANY PROFILES

  • Leading companies

METHODOLOGY

APPENDIX

  • About MarketLine
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