IP多媒體子系統(IMS)市場

Abstract

Report Structure:

This report provides an independent and quantified view of what is happening in the industry with IMS (IP Multimedia Subsystem), through the presentation of results from an industry-wide survey that encompasses 137 interviews (101 of with network operators). The report also includes operator and supplier case studies, presenting a factual based current state of the market, without the hype and marketing spin that has frustrated many people on this topic. These two objectives are reflected in the two main sections of this report: Market Survey Results and Case Studies which include Verizon, China Mobile, and Vodafone Spain.

• IMS remains niche, with only 8% of those operators surveyed deploying IMS. (Note, none of those operators have completed the conversion of their network, all considered it a 5-7 year process) Another 12% are in an extended field trial, which is characterized by services being launched on the IMS core, with in some cases paying customers; but a decision has not yet been made to commit to service migration onto the IMS core.
• IMS does not appear to be entering a period of rapid adoption, rather a linear growth in initial adoption over the next 5 years, with by 2014 about 32% of operators commencing an IMS deployment.
• Regionally, NAR (North America Region) provides the bulk of the growth in years 2010 and 2011, while EMEA (Europe Middle East and Africa) and APAC (Asia Pacific) regions provide the bulk of growth in later years.
• Lack of business case, lack of standards compliance and BOSS (Business and Operational Support System) integration were the top three barriers to adoption as identified by operators.

• Network operators including mobile (CDMA and GSM), fixed, broadband and cable operators: Provides an independent status report to cut through the marketing hype to aid in the definition of a realistic network evolution plan.
• Network equipment providers: Provides the market analysis necessary to determine where and when to make product investments, better meet operator requirements, better aid operators in their network evolution, and guidance on where to focus sales resources over the next 5 years.
• Related network component suppliers (BSS and OSS suppliers, service broker / service middleware providers, SDP providers, customer premise equipment suppliers, mobile handset and software suppliers): Provides the market analysis necessary to determine where and when to make product investments and where for focus sales resources.
• Application developers: Provides information about where to invest in building IMS applications, and where to focus.
• Investors: Determines where the investment opportunities reside in the emerging IMS landscape.

Companies in Report*

• AT&T
• Belgacom
• Bermuda Telecom
• Bharti Airtel
• BSkyB
• BT
• Cable One
• Charter
• City Telecom
• Cox
• Deutsche Telekom
• Etisalat (and operating companies)
• Hong Kong CSL
• Indosat
• KPN (and operating companies)
• Kuwait Telecom
• Maxis
• Mobilcom
• O2
• Optus
• Orange / France Telecom (and operating companies)
• Qtel
• Rogers
• SingTel
• Sprint
• Swisscom
• T-Com
• T-Mobile (and operating companies)
• Telecom Italia
• Telecom New Zealand
• Telefonica (and operating companies)
• Telenor (and operating companies)
• Telstra
• Telus
• Three (and operating companies)
• TWC
• Verizon
• Vodafone (and operating companies)

• 4dk
• Alcatel Lucent
• AppTrigger
• Argela
• Camiant
• Cisco
• Comneon
• Comptel
• Converged Network Systems
• Dialogic
• Ecrio
• Espial
• Genband
• HP
• hSeind
• HTK
• Huawei
• IBM
• Intellinet
• jNetx
• Motorola
• NeuStar
• Nokia Siemens Networks
• Oracle
• OpenCloud
• Sigma Systems
• Tekelec
• Telcordia
• TM Forum
• Veraz
• Wipro

*Note: This is not a complete list, representing only those willing to have their company name listed in this report. Many operators were happy to share their views but preferred not to be identified because of their PR (Public Relations) approval process.

Table of Contents

• FORWARD
• Executive Summary
• Operator Recommendations
• Network Equipment Recommendations
• Service Layer Component (e.g. Service Broker) Recommendations
• Mobile Handset Vendors
• Application Developer Recommendations
• Investor Recommendations
• Introduction and Background
• Purpose
• Brief IMS review
• IMS Market Survey Results
• Background on the Research
• Operator Interviewee Analysis
• Supplier Interviewee Analysis
• IMS Activity
• IMS Barriers
• Vendor Perception RankingS
• IMS Plans
• IMS Pricing
• Rich Communications Suite
• Alternatives and paths to IMS
• IMS Market Survey Conclusions
• Case Studies
• Verizon Communications Case Study
• Verizon Background
• Principles behind Verizon' s IMS deployment
• Breaking down the Silos
• Service Delivery Ecosystem
• Integration Experience
• Conclusion
• China Mobile Case Study
• Vodafone Spain Service Broker
• Explaining the Service Broker
• Vodafone Spain HomeZone Service
• AppTrigger Case Study of an APAC Operator
• Case Study Review
• Where the market is going: IMS prognosis
• Conclusions and Recommendations
• Operator Recommendations
• Network Equipment Recommendations
• Service Layer Component (e.g. Service Broker) Recommendations
• Mobile Handset Vendors
• Application Developer Recommendations
• Investor Recommendations
• Appendix 1 - AcroNyms
• Appendix 2 - Companies Interview
• Operators
• Suppliers

Table of Figures

• Figure 1. Operator IMS activity, and Distribution by Operator Type
• Figure 2. Cumulative Percentage of Operators by year they anticipate starting IMS Deployment
• Figure 3.IMS Barrier and Frequency of Occurrence from Operators
• Figure 4. Supplier Ranking of Barriers
• Figure 5. Estimate of the Initial Application of IMS
• Figure 6. Alternatives and Paths to IMS
• Figure 7. IMS Architecture
• Figure 8.Split between Operator and Supplier Interviews
• Figure 9. Geographical Distribution of Operators Interviewed
• Figure 10. Operator Types Interviewed
• Figure 11. Distribution of Operator Interviews by Role
• Figure 12. Geographical Distribution of Suppliers Interviewed
• Figure 13. Distribution of Supplier Interviews by Role
• Figure 14. Distribution of Supplier Interviews by Type of Supplier
• Figure 15. Operator IMS Activity and Distribution by Operator Type
• Figure 16. Live IMS Services
• Figure 17. IMS Barrier and Frequency of Occurrence from Operators
• Figure 18. Supplier Ranking of Barriers
• Figure 19. IMS Vendor Ranking (Perception based)
• Figure 20. IMS Vendor Ranking Regional Variation
• Figure 21. Cumulative Percentage of Operators by year they anticipate starting IMS Deployment
• Figure 22. Estimate of the Initial Application of IMS
• Figure 23. Potential Service Drivers
• Figure 24. IMS Price Range per Region (Cost per Subscriber in US Dollars)
• Figure 25. Rich Communication Suite Results
• Figure 26. Alternatives and Paths to IMS
• Figure 27. IMS Evolution
• Figure 28. Verizon' s IMS and SDE Vision (source Verizon)
• Figure 29. Shared Infrastructure Vision (source Verizon)
• Figure 30. Legacy Integration (source Verizon)
• Figure 31. China Mobile Network Architecture (source Huawei)
• Figure 32. China Mobile Target Architecture (source Huawei)
• Figure 33. Service Roadmap (source Huawei)
• Figure 34. Typical Prior Situation (source OpenCloud)
• Figure 35. Service Broker Extending Pre-pay Applications (source OpenCloud)
• Figure 36. Vodafone Spain Service Broker Scenario (source OpenCloud)
• Figure 37. APAC Operator Situation (source AppTrigger)
• Figure 38. Operator Decision Matrix (source AppTrigger)
• Figure 39. Proposed Solution (source App Trigger)
• Figure 40. Total Cost of Ownership Analysis (source AppTrigger)
• Figure 41. Return on Investment Analysis (source AppTrigger)