Microsoft及Yahoo之企業分析：Microsoft/Yahoo之合作改變了白色標籤搜尋情形 是由出版商Mind Commerce Publishing LLC在2009年08月所出版的。
這份英文市場調查報告書包含16 pages 價格從美金995起跳。
Abstract
Overview:
The July 2009 announced partnership between Microsoft and Yahoo will likely
propel Microsoft' s Bing online search engine to greater heights and enable it
to compete effectively with Google through 2014. Mind Commerce expects the
deal to benefit marketing executives with budgets committed to online search
display advertising, white label search engine optimization campaigns, and
premium content product placement initiatives on the Microsoft and Yahoo
portals.
Media buyers interested in pursuing Microsoft and Yahoo as their primary
branding platforms can expect immediate improvements in Bing' s search
technology capabilities along with a highly efficient advertising network and
sophisticated analytics dashboards.
This report provides a concise and highly impactful analysis of the Microsoft
and Yahoo partnership, competitive analysis, SWOT analysis, and Mind
Commerce' s proprietary analysis of the Search Engine and Portal Landscape
today and the expected changes within one year. This must read report will
help anyone involved in search and search-based advertising better understand
business strategies, competition and the direction of product offerings and
solutions.
Key Findings:
- The July 2009 announced partnership between Microsoft and Yahoo will
likely propel Microsoft' s Bing online search engine to greater heights and
enable it to compete effectively with Google through 2014
- Mind Commerce expects the deal to benefit marketing executives with
near-term budgets committed to search display and mobile advertising, white
label search engine optimization campaigns, and premium content product
placement initiatives on the Microsoft and Yahoo portals.
- Media buyers interested in pursuing Microsoft and Yahoo as their primary
branding platforms can expect immediate improvements in Bing' s search
technology capabilities along with a highly efficient advertising network and
sophisticated analytics dashboards
- Mind Commerce fully expects that this partnership will alter the white
label search engine vendor landscape during the next five years as Microsoft
encroaches on Google' s 70% market share in the Web space
Target Audience:
Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing
Departments: Chief Marketing and Advertising Executives are determining
how best to allocate their budgets for 2010 and mobile is certainly on their
radar.
Mobile advertising networks: The suppliers enable different types of
mobile ads to be broadcast over mobile networks, in videos, and in other
mobile premium content.
Mobile search and content aggregators: Many are chasing Google but the
smaller vendors offer localized search capabilities.
Cellular phone providers. They carry the millions of text messages, some of
them sponsored, and are looking at ways to leverage mobile marketing campaign
data for their own use.
Mobile platform developers: These suppliers create videos, games,
downloadable applications for mobile that they in turn use to recruit
sponsorship opportunities.
Traditional media outlets: Broadcast television stations and Internet
properties are leveraging mobile to stream newscasts and other premium content
Smartphone and PDA manufacturers: They provide the hardware that enable
next-generation mobile content possible
Table of Contents
- Executive Summary
- Agreement Overview
- Competitive Analysis
- Strengths, Weaknesses, Opportunities, and Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
- Recommendations to Brand Marketing Executives
- Stay Committed to Google through mid-2010
List of Figures
- Search Engine and Portal Landscape, September 2009
- Search Engine and Portal Vendor Landscape, July 2010
