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市場調查報告書
WiMAX與700MHz頻率帶的競標：服務供應商正面對的危險及可能性
WiMAX and the 700 MHz Auction: Peril or Opportunity for the Service Provider?
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WiMAX與700MHz頻率帶的競標：服務供應商正面對的危險及可能性 是由出版商Mind Commerce Publishing LLC在2007年11月所出版的。
這份英文市場調查報告書包含150 pages 價格從美金995起跳。
Abstract
The soon to be auctioned (January 24, 2008; filing deadline is December 3,
2007) 700 MHz is presents powerful opportunities for service providers using
WiMAX. This new spectrum can be a blessing or a curse for incumbent telecom
network operators as the spectrum has excellent propagation characteristics
and will be used for a variety of new broadband wireless applications that
will compete with 3G cellular. In short, there could be five new 700 MHz
wireless service providers for any point in the United States.
This 150-page presentation was developed through years of experience with
WiMAX implementation and operation coupled with analysis of the potential for
700 MHz. Frank Ohrtman is one of the very few consultants to shepherd
successful, incumbent telephone companies through WiMAX deployments. He brings
a depth of knowledge and insight that is rare and exceptionally timely for
this auction. Among other insights, Frank has a profound vision for the
broadband wireless applications that justify investment and will provide a
compelling business case.
This presentation is a "must have" document for anyone seeking guidance
concerning the potential for 700 MHz and the opportunities and pitfalls
associated with the auction. Purchasers at the Company-wide level for this
publication also receive a one hour of complementary telephone consultation
from the author to allow the organization to ask questions and seek further
guidance.
Ignore 700 MHz WiMAX at your peril !!
Target Market
- 1. Incumbent telecom service providers
- 2. Potential new broadband wireless service providers
- 3. Investors in the broadband wireless space
- 4. Vendors
Table of Contents
- WiMAX and the 700 MHz Auction Overview
- Next Telecom Boom
- Incumbent telcos losing landlines at 7%/year
- WiMAX: quadruple play
- Wireless spectrum
- Why licensed spectrum?
- 700 MHz History
- “Old ” 700 MHz continued
- Legacy of 700 MHz: Broadcast TV
- The “new” 700 MHz
- Auction 73 - 700 MHz Timeline
- To participate, you must...
- What are you buying at the auction
- 700 MHz challenges
- Lessons learned from “old” 700 MHz license winners
- Bidding credits :)
- Consortiums, yes, Collusion, no
- Auction registration
- Reserve pricing and minimum bids
- Minimum Opening Bids
- Upfront payments
- Spectrum is expensive?
- 700 MHz CMA at $100,000?
- Cost/advantages of licensed spectrum
- CMA EA REAG EA National licenses
- Why should you go to the 700 MHz auction?
- Block competition to legacy wireline service?
- Counter other wireless service
- “Use it or lose it ”
- New markets and services
- Offer mobile wireless services?
- ARPU Drives Next Telecom Boom
- New Business Technology Tools: IMS + WiMAX
- Wireless for lower OPEX
- Wireless for lower CAPEX
- The CPE is cheap, too-Open Access Rules
- Is 700 MHz the only WiMAX spectrum?
- WiMAX spectrum
- 700 MHz Engineering Challenges
- FDD and TDD
- Spectral Efficiency
- Throughput and business models
- WiMAX for the Rural Telco: San Isabel Case Study
- The 3 A' s of WiMAX: Access, Applications, Affordability
- Infrastructure CAPEX
- OFDM: What makes WiMAX work
- WiMAX Components
- WiMAX base station
- WiMAX subscriber units
- A word about wireless backhaul...
- Disaster Recovery Solutions
- WiMAX as Disaster Recovery Solution: your market penetration strategy?
- WiMAX as T1 Substitute: your market penetration strategy?
- XOHM in the enterprise: T1 killer?
- WiMAX Enterprise Application: converged voice and data for business
- WiMAX in Industry Verticals: Banking, Healthcare, Transportation,
Agriculture
- Case Study: Palm Beach Co. FLA-WiMAX anywhere/any time in the school
district
- Bridge Digital Divide with the 3 A' s
- $200 laptops? They' re real!
- Summary
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