針對教育領域的WiMAX市場及商業評價

WiMAX Market & Business Assessment: Access, Affordability, and Applications for Education

出版商	Mind Commerce Publishing LLC
出版日期	2007年08月	商品編碼	56872
內容資訊	英文 85 pages
價格	US $ 995 PDF by E-mail (Single User License) US $ 2995 PDF by E-mail (Corporate Use License)

簡介
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針對教育領域的WiMAX市場及商業評價 是由出版商Mind Commerce Publishing LLC在2007年08月所出版的。這份英文市場調查報告書包含85 pages 價格從美金995起跳。

This is a very unique report as it focuses on the three A' s (Access, Affordability, and Applications) when considering a WiMAX deployment. The author leverages his real-world experience of deploying a large scale WiMAX system for a major metropolitan educational institution to instruct others about the many opportunities for WiMAX in education. Not only is this a valuable resource for those seeking business drivers for WiMAX, his method of evaluating using the 3A' s can be used for any purpose to evaluate deployment issues and options.

Written by subject matter expert, Frank Ohrtman, a consultant on multiple WiMAX projects in US and abroad and author of WiMAX Handbook: Building 802.16 Wireless Networks and WiMAX in 50 Pages, this publication provides an easy-to-understand process for assessing the parameters for a school district-wide WiMAX deployment (access, affordability and applications). It provides case study analysis based on project in progress in Palm Beach County, FL of TV over WiMAX, "controlled" Internet access, school financing/savings

The reader may use the author' s unique approach to the 3A' s of WiMAX as a process and framework to determine feasibility and launch plan for any potential WiMax project or application-driven deployment.

Key Findings

One-to-one computing (one laptop per student) is a powerful market driver for the deployment of WiMAX as a wireless broadband access technology
School districts could provide broadband wireless internet/intranet access for their students at home for as little as $40 per student in capital expenditure of $1/month per student in operational expenditures
WiMAX-enabled laptops may be the only way for public schools to comply with federal mandates in education (NCLB, ATTAIN)
WiMAX provides a low-cost means for crossing the digital divide
The WiMAX in Education market could be $1.8 billion by 2015

A school district can equip each student with a WiMAX enabled laptop extending the school intranet' s content and application to the student at home for less than 10% of what a public school district receives in annual federal money per student alone (before state and local funding) Target Audience

WiMAX vendors: this will prove to be a very lucrative niche market for those willing to focus on it and adjust their sales and marketing strategy accordingly
Laptop vendors: They will sell many more laptops more quickly if the laptops can be networked to the school intranet or Internet via a low-cost WiMAX network.
Computer chip vendors: 45 million public school students using WiMAX-enabled laptops will sell a lot of chips.
Network devices vendors: WiMAX deployments to schools will sell a lot of routers, servers and other devices.
Carriers: new technologies such as WiMAX may disrupt their traditional business and how to "turn the retreat into a parade"
Educators: How can the instructional yield from one-to-one computing be multiplied using WiMAX?
School administrators: What is WiMAX and why is it so important to instruction?
State/Federal/School finance professionals: provides strategies in ;aying for multi-million dollar WiMAX deployments

This publications includes four working Excel spreadsheets:

Lease calculator
Cost of laptop and WiMAX as Percentage of Annual Student Allocation
Pay for WiMAX Through Savings on Telecom and Textbooks
Pay for WiMAX Through Savings on Tutors and Travel Time

Main Body of Report

Introduction: Technology to the Kid via One-to-One Computing and WiMAX
Technology to the kid AND the classroom
One-to-One Computing and Federally-mandated Technology Literacy
The School Intranet: The Value Statement for Networked One-to-One Computing
Converging One-to-One Computing and School Networks
Extending the School Network via Wireless
Technology to the Kid: At school or at home

Market Drivers for the WiMAX-enabled One-to-One Laptop
Government mandates
Private vs. public networks
The 3 A' s of WiMAX-enabled One-to-One Computing

Access
Why WiMAX?
Objections to WiMAX
WiMAX is not Wi-Fi
WiMAX Components
Relationship of WiMAX Range and Throughput for School Applications
Base Station and Student Density
Fixed vs. Mobile WiMAX
Why backhaul is important
Wireless Backhaul Considerations
Comparisons with Fiber
Spectrum Considerations
Access Conclusion

Affordability
WiMAX is inexpensive relative to other technologies
What does a one-to-one WiMAX-enabled laptop program cost?
Case Study: Palm Beach County School District, Florida
Savings on Existing Expenditures
Telecom and Textbooks
Other Instruction-Related Expenses
School assets
Government mandates-can a school district afford to NOT comply?
Conclusion

Applications
Literacy
Numeracy
Writing
Who benefits?
Parents
Teachers
Hall Monitors and Deans of Students
Administrators
Technical Applications
Textbooks
Video
Voice

Selling to school districts
Gauging the market
Revenue Potential
Extrapolating by student head count
Estimates based on Cahners Report
Estimates based on Sprint Nextel Press Releases
Who should do this?
Schools "roll your own"
Carriers
Wireless Internet Service Providers (WISPs)
WiMAX Service Providers

How to sell to schools
Long sales cycles
Facilitate across departments
Need to compete in RFI/RFQ/RFP processes
Need to partner with other vendors
Establish marketing intelligence database
Aggregate, aggregate, aggregate
Find the money: grants, etc
Get a success story, even if you have to give it away!

Conclusion and Recommendations
Recommendations
Schools and Instructional Institutions
Network Operators and Service Providers
Equipment Suppliers and Systems Integrators

List of Figures

Figure 1 Are networked student laptops inevitable?
Figure 2 Most US schools have computer labs with desktop computers networked to the school' s intranet content and applications
Figure 3 Access to a school computer lab is limited geographically
Figure 4 School connectivity for a majority of schools. For many kids, technology ends at the school house
Figure 5 Campus-wide wireless network access with one-to-one laptop programs extends network access campus-wide
Figure 6 WiMAX extends the school intranet content and applications to the student home
Figure 7 A school district-wide WiMAX network connects the student to the school' s intranet content and applications
Figure 8 The 3 elements that comprise a telecommunications network: Access, switching and transport (backhaul)
Figure 9 WiMAX performance parameters make it an excellent education technology
Figure 10 Wi-Fi serves a coffee shop or home. WiMAX serves a city
Figure 11 WiMAX nomenclature: base station and subscriber station
Figure 12 WiMAX base station and antenna combinations
Figure 13 WiMAX access or subscriber devices
Figure 14 Line of sight offers better range and throughput than non line of sight
Figure 15 Link budget illustrated
Figure 16 On campus WiMAX delivers a throughput of multiple megabits per second
Figure 17 A WiMAX-enabled laptop can enjoy a range of one mile with throughput equal to DSL. WiMAX extends student access to the school' s intranet content and applications to the student' s home
Figure 18 Note populated areas of Palm Beach County, Florida (where the students live) are concentrated on the coast. Compare with figure below for school locations and WiMAX coverage
Figure 19 Placing a WiMAX base station ate each of Palm Beach County Schools 172 schools covers a majority of the populated area of Palm Beach County
Figure 20 Backhaul supports WiMAX base stations, which in turn support student at home internet access
Figure 21 Cover Palm Beach County, Florida at a cost of $7 million for 170,000 students = $41 per student in one-time CAPEX or lease for $1/month/student on a 48 month lease or 5% of school district' s per student annual annual federal allocation
Figure 22 Satellite imagery of the US at night reveals concentration of population more easily served by WiMAX