Abstract
Learn more about companies that are actually leveraging mobile positioning
such as A-GPS and TDOA to offer location-based services (LBS)!! This report is
part of a series with an exclusive focus on companies in the wireless location
space location-based services, E911, location-enabled Wi-Fi, and (selected)
RFID companies. Webraska is a privately held, company focused on
location-based services, providing both LBS platforms and enabling a variety
of consumer and enterprise LBS applications. It currently considers itself
"the leading provider of white-label GPS navigation solutions for wireless
carriers and branded service providers worldwide."
Get an insider perspective, yet on a completely independent basis from LBS
industry analyst and consultant, David Williams.
Dimensions covered include:
- Business Strategy Assessment
- Technology Strategy Assessment
- Products and Services Strengths and Weakness
- Market Position and Direction
- Competitive Position
- Growth Prospects
- Business and Technology Risk
- Patent Portfolio
- Report Card
Table of Contents
1. Summary Report Card
2. Business Strategy Review
- 2.1 Strategic Focus
- 2.2 Product Strategy and Portfolio
- 2.2.1 LBS Platform Products
- 2.2.1.1 SmartZone Geospatial Platform
- 2.2.1.2 SmartZone Call Center Framework
- 2.2.2 LBS Application Products
- 2.2.2.1 SmartZone Navigation
- 2.2.2.2 SmartZone Wireless Application Suite
- 2.3 Competitive Positioning
- 2.4 Business/Operating Model
- 2.5 Marketing, Channel Strategy
- 2.6 Sourcing/Partnership Strategy (Business)
- 2.7 Investor Messages
- 2.8 Risk Management
3. Technology Strategy Review
- 3.1 Product/Service Design Strategy, Design Approach
- 3.2 Upgrade Plans, Roadmap
- 3.3 User Interface Sophistication
- 3.4 Network Platform Flexibility
- 3.5 Sourcing/Partnership Strategy (Technology)
- 3.6 Patent, IP Protection
| 
