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市場調查報告書

行動網路業者 (MNO) VAS (加值服務) 及API:MVAS、API市場機會與未來預測 (2015∼2020年)

Mobile Network Operator VAS and APIs: MVAS and API Market Opportunities and Forecasts 2015 - 2020

出版商 Mind Commerce 商品編碼 345869
出版日期 內容資訊 英文 492 Pages
商品交期: 最快1-2個工作天內
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行動網路業者 (MNO) VAS (加值服務) 及API:MVAS、API市場機會與未來預測 (2015∼2020年) Mobile Network Operator VAS and APIs: MVAS and API Market Opportunities and Forecasts 2015 - 2020
出版日期: 2015年12月01日 內容資訊: 英文 492 Pages
簡介

行動加值服務 (Mobile Value-added Service) 對於行動網路業者 (MNO) 等行動通訊相關人士而言,是現階段前景最看好的市場之一。隨著行動通訊核心服務 (語音通話、數據傳輸) 的商品化,無線服務業者對VAS應用的仰賴度加深,將帶來更多提升收益及利潤機會。業界人士間,對於作為各種通訊應用數據存取手段的通訊網路API的興趣與日俱增。通訊網路API將能充分利用既有網路基礎建設/平台,以DaaS (Data as a Service) 方式提供B2B服務。

本報告分析全球MVAS (行動加值服務) 市場與應用領域,針對各種MVAS/應用未來市場機會及收益額預估、今後需解決課題、詳細區域趨勢、通訊網路API概要、預估商業模式/案例研討、價值鏈分析、各企業經營策略等進行調查、考察。

第1章 摘要整理

第2章 簡介

  • 什麼是行動網路VAS (加值服務) ?
  • 承載服務地位下滑與對VAS仰賴度升高
    • 對VAS的仰賴度:與其他服務比較
    • 內容偏好明顯化
  • 訂閱/隨選方式的行動網路VAS
  • P2P/A2P行動網路VAS

第3章 行動網路VAS框架:按類型

  • 內容
    • 內容傳輸
    • 特殊內容收費
    • 線上付費服務
  • 商務
  • 通信
    • 核心服務
    • 加值服務 (VAS)
  • 應用

第4章 行動網路VAS推動成長因素分析

  • 新/未核准應用
  • 市場推動因素:針對特定對象的服務提供與超值服務
  • IP (INTERNET PROTOCOL) 及以Web為基礎的應用
  • 次世代網路:行動網路VAS的推動要因
  • 行動網路VAS成長前景

第5章 行動網路VAS市場課題分析

  • 影響
    • 對現有應用、服務的影響
    • 對營運的影響
    • 對合作夥伴的影響
  • 策略
    • 網路業者對OTT策略
    • 網路業者的API策略
    • 第三方內容/商務策略

第6章 行動網路VAS生態系統分析

  • 供應鏈
    • ALCATEL LUCENT
    • COMVERSE
    • ERICSSON
    • NOKIA-SIEMENS NETWORKS
    • SYNIVERSE
    • TRANSACTION NETWORK SERVICES
  • 行動網路VA合作夥伴
  • 行動網路VAS競爭企業
    • APPLE
    • FACEBOOK
    • GOOGLE
  • 主要行動網路業者
    • AT&T
    • SPRINT NEXTEL
    • VERIZON
  • 行動網路業者策略
  • 行動網路業者API價值鏈
  • 行動網路合作夥伴關係
    • 側重策略於服務混搭 (MASH-UP) 趨勢
    • 確實的NGN服務轉換計劃為最優先

第7章 行動網路VAS應用領域:產業別趨勢 (未來6年)

  • 轉型至VAS與市場機會
    • 全球行動網路VAS市場預測 (未來6年)
  • 原生行動應用
    • 全球 (作為網路VAS的) 行動應用市場預測 (未來6年)
  • 擴增實境 (AR)
    • AR商務應用
    • AR應用領域
    • AR導入階段
    • AR 3D 應用
    • AR用戶位置追蹤
    • QR碼
    • AR的行動系統
    • 協同應用
    • AR課題
    • AR應用領域
    • 觀光產業中的AR
    • AR與臉部辨識
    • 案例研討:因AR受益的行動通信
    • 全球AR應用市場趨勢預測 (未來6年)
  • 虛擬實境 (VR)
    • 產業中的VR
    • VR最新趨勢
    • 全球VR應用程式市場預測 (未來6年)
  • 公共安全與行動寬頻
    • 市場預測 (未來6年)
  • OCX (OPERATOR CARRIER EXCHANGE)
    • 市場預測 (未來6年)
  • 行動雲端服務及解決方案
    • 市場預測 (未來6年)
  • 行動支付
    • m商務
    • 行動支付
    • 行動銀行
    • 行動結帳
    • 行動購物
    • 儲值與第三方支付
    • 行動教育
    • 全球支付市場預測 (未來6年)
  • 行動行銷/廣告
    • PULL/PUSH行銷
    • 基於許可的行銷
    • BANNER/連結廣告
    • 行動優惠
    • 行動搜尋
    • 在地搜尋
    • 社群搜尋
    • 直接反應型行動行銷
    • 行動條碼
    • 行動廣告/行銷市場環境
    • 行動訊息/行動搜尋中不可欠缺的廣告工具
    • 因應在地的行動廣告:帶動部分產業銷售額大幅提升
    • 行動視訊、廣告:成長最急速的領域
    • 行動行銷供應商
    • 廣告網路
    • 市場預測 (未來6年)
  • M2M (MACHINE TO MACHINE)
    • M2M價值主張
    • M2M應用領域
    • 行動網路業者 (MNO) 策略計劃分析
    • 市場預測 (未來6年)
  • 手機遊戲
    • 應用位置情報的社群遊戲
    • 市場預測 (未來6年)
  • 行動社群網路/訊息
    • MESSAGING
    • SOCIAL NETWORKING
    • 通信控制
    • 應用位置情報型服務應用
    • 市場預測 (未來6年)
  • IoT (物聯網)
    • M2M、IoT、社群媒體、大數據一體化:龐大市場機會
    • 網路連結裝置
    • 市場預測 (未來6年)
  • 行動、大數據
    • 市場預測 (未來6年)
  • 用戶數據管理 (SDM)
    • 市場預測 (未來6年)
  • 通訊企業API與管理
    • 通訊企業API類別
    • SDM與API
    • 市場預測 (未來6年)
  • 連網型穿戴式裝置
    • 穿戴式計算裝置近年趨勢
    • 穿戴式無線應用
    • 市場預測 (未來6年)
  • 行動醫療照護
    • 市場預測 (未來6年)
  • 行動農業市場預測
  • 行動/社交TV
    • 行動/社交TV生態系統
    • 業者角色
    • 手機製造商角色
    • 軟體供應商角色
    • 行動TV商業模式
    • 頻寬問題
    • 整合家庭娛樂:網路、TV、遊戲
    • 視訊串流
    • 市場預測 (未來6年)
  • 行動音樂市場預測 (未來6年)
  • 其他VAS應用機會
    • 使用者原創內容
    • 推動到「X」CONTENT/商務/通信/應用
    • 行動政府
    • VoLTE
    • 視訊服務
    • RCS ( RICH COMMUNICATIONS SERVICES)
    • LTE Direct

第8章 行動網路VAS事業案例與投資報酬率 (ROI) 分析

  • 行動網路VAS計費模式
    • 訂閱計費
    • 計次計費
    • 隨選計費
    • 行動雲端視訊計費
  • ROI中心型商業模式:AGRI VAS案例
    • 直接收益模式
    • 直接收益:B2B
    • 數據販售
    • 直接收益:混合型
    • 間接收益模式
    • 公共補助模式
  • 整合通訊 (UNIFIED COMMUNICATION:UC)
    • SYNIVERSE案例:「下一個」平台與應用
  • RCS (RICH COMMUNICATIONS SERVICE)
  • 通訊企業API
    • API管理選項
    • 策略
  • SDM、大數據案例
    • 大數據與行動商務/行銷
    • 透過大數據分析功能的商業成功
    • NFC (近距離無線通訊) 的大數據
  • 雲端服務ROI
  • 穿戴式裝置未來展望 (AR/VR)
  • 行動視訊
  • 視訊廣告
  • 定位服務與仲介業務
  • 服務融合

第9章 結論與建議

  • 給MNO的建議
    • 核心服務價值降低的因應
    • 專注各產業領域
    • 專注於SDM、API並與第三方企業合作
  • 給MNO與合作第三方企業的建議
    • 行銷部門行動
    • 技術部門行動
    • 混合型選項
    • 第三方企業商業模式
    • 導入選項
  • 與委外管理服務供應商合作時的建議
    • 技術面、業務面營運
    • 推動要因與委外管理服務
    • 契約
    • 定價模式
  • 雲端服務相關建議 (針對所有利害關係人)
    • 雲端市場機會
    • 雲端行動服務
    • 既有網路業者角色

圖表一覽

目錄

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

The global application development community is becoming increasingly aware of Telecom Application Programming Interface (API) as a means of accessing data for a variety of communications-enabled applications. Telecom Network APIs capitalize on existing network infrastructure and platforms to facilitate many new business opportunities for global Communication Service Providers (CSP) to offer Business-to-Business (B2B) services in a Data as a Service (DaaS) basis.

This research represents analysis of the MVAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2020 for mobile VAS applications including worldwide mobile games markets and the potential revenues.

Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries. This report also provides an in-depth assessment of the global Telecom Network API market, including business models, business case, best practices, value chain analysis, operator and vendor strategies, vision for the future of telecom data, and a quantitative assessment of the industry from 2015 to 2020.

This report includes forecasts in the following MVAS and API areas:

  • Mobile Network VAS Market Revenue 2015 - 2020
  • Mobile Augmented Reality App Revenue 2015 - 2020
  • Mobile Augmented Reality App User 2015 - 2020
  • Mobile Virtual Reality App Revenue 2015 - 2020
  • Mobile Virtual Reality App User 2015 - 2020
  • Public Safety LTE Network & Mobile Broadband Market Revenue 2015 - 2020
  • Public Safety LTE Network & Mobile Broadband User 2015 - 2020
  • Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020
  • Mobile Cloud Services Revenue 2015 - 2020
  • Global Mobile Payment Market Value 2015 - 2020
  • Global Mobile Payment User 2015 - 2020
  • Global Mobile Advertising and Marketing Revenue 2015 - 2020
  • Global M2M VAS Management Revenue 2015 - 2020
  • Global Cellular M2M Network Connection 2015 - 2020
  • Global Mobile Gaming Revenue 2015 - 2020
  • Global Mobile Gaming User 2015 - 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps Revenue 2015 - 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps User 2015 - 2020
  • Global IoT Product and Service Solution Revenue 2015 - 2020
  • Global IoT Product and Service Solution Installed base 2015 - 2020
  • Global Mobile Big Data Service and Solution Market Revenue 2015 - 2020
  • Global SDM Software and Service Solution Revenue 2015 - 2020
  • Telecom Network API and Application Solution Market Revenue 2015 - 2020
  • Wearable Connected Mobile VAS Apps Revenue 2015 - 2020
  • Mobile Healthcare Apps and Service Market Revenue 2015 - 2020
  • Mobile Healthcare Apps and Service User 2015 - 2020
  • Mobile Agriculture VAS Application and Solution User 2015 - 2020
  • Global Mobile and Social TV Application and Service Revenue 2015 - 2020
  • Global Mobile and Social TV Viewer and User 2015 - 2020
  • Global Mobile Music Apps and Service Revenue 2015 - 2020

All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

  • Mobile API providers
  • Mobile VAS companies
  • Mobile device manufacturers
  • Application stores/aggregators
  • Cloud application management companies
  • Mobile network operators and their partners
  • Mobile VAS application development companies
  • Mobile infrastructure and support service providers

Report Benefits:

  • Forecasting for key Value-added Service (VAS) applications
  • Understand the role and importance of VAS applications for the network operator
  • The Business Case for Telecom Network APIs: An assessment of the business case for Telco Network APIs
  • Understand the impact of LTE on the supply/demand dynamics of data and how this impact the ecosystem
  • Identify key VAS applications that will develop new revenue streams and improve profitability for network operators
  • Identify important VAS applications within each major area including gaming, LBS, mobile marketing, commerce, and more
  • Understand the impact of Over the Top (OTT) applications and how network operators can combat this threat to their business
  • Identify the business case for key VAS applications that network operators can implement to combat the threat of OTT applications
  • Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the telecom API market 2015 to 2020

Table of Contents

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

  • 2.1 WHAT IS MOBILE NETWORK VAS?
  • 2.2 MARGINALIZATION OF BEARER SERVICES AND GROWING DEPENDENCY ON VAS
    • 2.2.1 THE DEGREE OF DEPENDENCY OF VAS TO OTHER SERVICES
    • 2.2.2 PREVAILING VARIANCES OF CONTENT PREFERENCES
  • 2.3 SUBSCRIPTION VS. ON-DEMAND MOBILE NETWORK VAS
  • 2.4 P2P VS. A2P MOBILE NETWORK VAS

3.0 MOBILE NETWORK VAS FRAMEWORK BY TYPES

  • 3.1 CONTENT
    • 3.1.1 CONTENT DELIVERY
    • 3.1.2 CHARGING PREMIUM CONTENT
    • 3.1.3 ONLINE BILLING SERVICES
  • 3.2 COMMERCE
  • 3.3 COMMUNICATION
    • 3.3.1 CORE SERVICES
    • 3.3.2 VALUE-ADDED SERVICES
  • 3.4 APPLICATIONS

4.0 MOBILE NETWORK VAS GROWTH DRIVER ANALYSIS

  • 4.1 NEW VS. UNPROVEN APPLICATIONS
  • 4.2 MARKET DRIVER: TARGETED OFFERINGS AND PREMIUM SERVICES
  • 4.3 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS
  • 4.4 NEXT GENERATION NETWORKS A DRIVER FOR MOBILE NETWORK VAS
  • 4.5 GROWTH PROSPECTS FOR MOBILE NETWORK VAS

5.0 MOBILE NETWORK VAS MARKET CHALLENGE ANALYSIS

  • 5.1 IMPACTS
    • 5.1.1 IMPACT ON EXISTING APPLICATIONS AND SERVICES
    • 5.1.2 IMPACT ON OPERATIONS
    • 5.1.3 IMPACT ON PARTNERS
  • 5.2 STRATEGIES
    • 5.2.1 NETWORK OPERATOR STRATEGIES AGAINST OTT
    • 5.2.2 NETWORK OPERATOR STRATEGIES FOR API'S
    • 5.2.3 STRATEGIES FOR THIRD PARTY CONTENT AND COMMERCE

6.0 MOBILE NETWORK VAS ECOSYSTEM ANALYSIS

  • 6.1 SUPPLY CHAIN
    • 6.1.1 ALCATEL LUCENT
    • 6.1.2 COMVERSE
    • 6.1.3 ERICSSON
    • 6.1.4 NOKIA-SIEMENS NETWORKS
    • 6.1.5 SYNIVERSE
    • 6.1.6 TRANSACTION NETWORK SERVICES
  • 6.2 MOBILE NETWORK VAS PARTNERS
  • 6.3 MOBILE NETWORK VAS COMPETITORS
    • 6.3.1 APPLE
    • 6.3.2 FACEBOOK
    • 6.3.3 GOOGLE
  • 6.4 MAJOR MOBILE NETWORK OPERATORS
    • 6.4.1 AT&T
    • 6.4.2 SPRINT NEXTEL
    • 6.4.3 VERIZON
  • 6.5 MOBILE NETWORK OPERATOR STRATEGIES
  • 6.6 MOBILE NETWORK OPERATOR API VALUE CHAIN
  • 6.7 MOBILE NETWORK PARTNERSHIPS
    • 6.7.1 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND
    • 6.7.2 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST

7.0 MOBILE NETWORK VAS APPLICATION IN INDUSTRY VERTICAL 2015 - 2020

  • 7.1 VAS TRANSFORMATION AND MARKET OPPORTUNITIES
    • 7.1.1 GLOBAL MOBILE NETWORK VAS MARKET PROJECTION 2015 - 2020
  • 7.2 NATIVE MOBILE APPLICATIONS
    • 7.2.1 GLOBAL MOBILE APP MARKET PROJECTION AS NETWORK VAS 2015 - 2020
  • 7.3 AUGMENTED REALITY (AR)
    • 7.3.1 AR COMMERCE APPLICATION
    • 7.3.2 AR APPLICATION AREAS
    • 7.3.3 AR DEPLOYMENT STAGES
    • 7.3.4 AR 3D APPLICATIONS
    • 7.3.5 AR FOR TRACKING USER POSITION
    • 7.3.6 QR CODES
    • 7.3.7 MOBILE SYSTEMS IN AR
    • 7.3.8 COLLABORATIVE APPLICATIONS
    • 7.3.9 AUGMENTED REALITY CHALLENGES
    • 7.3.10 AR APPLICATIONS
    • 7.3.11 AR IN TOURISM
    • 7.3.12 AR AND FACE RECOGNITION
    • 7.3.13 CASE STUDY: HOW MOBILE CAN BENEFIT FROM AUGMENTED REALITY
    • 7.3.14 GLOBAL AR APPLICATION MARKET PROJECTION 2015 - 2020
  • 7.4 VIRTUAL REALITY (VR)
    • 7.4.1 VIRTUAL REALITY IN INDUSTRY VERTICAL
    • 7.4.2 LATEST VR DEVELOPMENTS
    • 7.4.3 GLOBAL VR APPS MARKET PROJECTION 2015 - 2020
  • 7.5 PUBLIC SAFETY AND MOBILE BROADBAND
    • 7.5.1 MARKET PROJECTION 2015 - 2020
  • 7.6 OPERATOR CARRIER EXCHANGE (OCX)
    • 7.6.1 MARKET PROJECTION 2015 - 2020
  • 7.7 MOBILE CLOUD SERVICES AND SOLUTION
    • 7.7.1 MARKET PROJECTION 2015 - 2020
  • 7.8 MOBILE PAYMENT
    • 7.8.1 MOBILE COMMERCE
    • 7.8.2 MOBILE MONEY
    • 7.8.3 MOBILE BANKING
    • 7.8.4 MOBILE CHECKOUT
    • 7.8.5 MOBILE SHOPPING
    • 7.8.6 STORED VALUE AND THIRD-PARTY PAYS
    • 7.8.7 MOBILE EDUCATION
    • 7.8.8 GLOBAL PAYMENTS MARKET PROJECTION 2015 - 2020
  • 7.9 MOBILE MARKETING AND ADVERTISING
    • 7.9.1 PULL VS. PUSH MARKETING
    • 7.9.2 PERMISSION-BASED MARKETING
    • 7.9.3 BANNER AND LINK ADVERTISING
    • 7.9.4 MOBILE COUPONING
    • 7.9.5 MOBILE SEARCH
    • 7.9.6 LOCAL SEARCH
    • 7.9.7 SOCIAL SEARCH
    • 7.9.8 DIRECT RESPONSE MOBILE MARKETING
    • 7.9.9 MOBILE BARCODES
    • 7.9.10 MOBILE ADVERTISING/MARKETING LANDSCAPE
    • 7.9.11 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
    • 7.9.12 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
    • 7.9.13 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
    • 7.9.14 MOBILE MARKETING VENDORS
    • 7.9.15 ADVERTISING NETWORKS
    • 7.9.16 MARKET PROJECTION 2015 - 2020
  • 7.10 MACHINE TO MACHINE (M2M)
    • 7.10.1 M2M VALUE PROPOSITION
    • 7.10.2 M2M APPLICATIONS
    • 7.10.3 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS
    • 7.10.4 MARKET PROJECTION 2015 - 2020
  • 7.11 MOBILE GAMING
    • 7.11.1 SOCIAL LOCATION GAMING
    • 7.11.2 MARKET PROJECTION 2015 - 2020
  • 7.12 MOBILE SOCIAL NETWORKING AND MESSAGING
    • 7.12.1 MESSAGING
    • 7.12.2 SOCIAL NETWORKING
    • 7.12.3 COMMUNICATIONS CONTROL
    • 7.12.4 LOCATION-BASED SERVICE APPLICATIONS
    • 7.12.5 MARKET PROJECTION 2015 - 2020
  • 7.13 THE INTERNET OF THINGS (IOT)
    • 7.13.1 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY
    • 7.13.2 CONNECTED DEVICE
    • 7.13.3 MARKET PROJECTION 2015 - 2020
  • 7.14 MOBILE BIG DATA
    • 7.14.1 MARKET PROJECTION 2015 - 2020
  • 7.15 SUBSCRIBER DATA MANAGEMENT (SDM)
    • 7.15.1 MARKET PROJECTION 2015 - 2020
  • 7.16 TELECOM API AND MANAGEMENT
    • 7.16.1 TELECOM API CATEGORIES
    • 7.16.2 SDM AND API'S
    • 7.16.3 MARKET PROJECTION 2015 - 2020
  • 7.17 CONNECTED WEARABLE
    • 7.17.1 RECENT DEVELOPMENTS IN WEARABLE COMPUTING DEVISES MARKET SPACE
    • 7.17.2 WEARABLE WIRELESS APPLICATIONS
    • 7.17.3 MARKET PROJECTION 2015 - 2020
  • 7.18 MOBILE HEALTHCARE
    • 7.18.1 MARKET PROJECTION 2015 - 2020
  • 7.19 MOBILE AGRICULTURE MARKET PROJECTION
  • 7.20 MOBILE AND SOCIAL TV
    • 7.20.1 MOBILE AND SOCIAL TV ECOSYSTEM
    • 7.20.2 THE OPERATORS ROLE
    • 7.20.3 HANDSET MANUFACTURERS ROLE
    • 7.20.4 SOFTWARE VENDORS ROLE
    • 7.20.5 BUSINESS MODEL IN MOBILE TV
    • 7.20.6 SPECTRUM ISSUE
    • 7.20.7 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING
    • 7.20.8 STREAMING VIDEO
    • 7.20.9 MARKET PROJECTION 2015 - 2020
  • 7.21 MOBILE MUSIC MARKET PROJECTION 2015 - 2020
  • 7.22 OTHER VAS APPLICATION OPPORTUNITIES
    • 7.22.1 USER GENERATED CONTENT
    • 7.22.2 PUSH TO "X" CONTENT, COMMERCE, COMMUNICATIONS, AND APPLICATIONS
    • 7.22.3 MOBILE GOVERNMENT
    • 7.22.4 VOICE OVER LTE (VOLTE)
    • 7.22.5 VIDEO SERVICE
    • 7.22.6 RICH COMMUNICATIONS SERVICES (RCS)
    • 7.22.7 LTE DIRECT

8.0 MOBILE NETWORK VAS BUSINESS CASE AND ROI ASSESSMENT

  • 8.1 CHARGING MODEL FOR MOBILE NETWORK VAS
    • 8.1.1 SUBSCRIPTION CHARGING
    • 8.1.2 PER-USE SERVICES CHARGING
    • 8.1.3 ON-DEMAND SERVICE CHARGING
    • 8.1.4 MOBILE CLOUD VIDEO CHARGING
  • 8.2 ROI CENTRIC BUSINESS MODEL: AGRI VAS CASE
    • 8.2.1 THE DIRECT REVENUE MODEL
    • 8.2.2 DIRECT REVENUE: BUSINESS-TO-BUSINESS (B2B)
    • 8.2.3 SELLING DATA
    • 8.2.4 DIRECT REVENUE HYBRID
    • 8.2.5 INDIRECT BENEFITS MODEL
    • 8.2.6 SUBSIDISED MODEL
  • 8.3 UNIFIED COMMUNICATIONS
    • 8.3.1 SYNIVERSE CASE: "NEXT" PLATFORM AND APPLICATIONS
  • 8.4 RICH COMMUNICATIONS SERVICE (RCS)
  • 8.5 TELECOM API'S
    • 8.5.1 API MANAGEMENT OPTIONS
    • 8.5.2 STRATEGIES
  • 8.6 SDM AND BIG DATA CASE
    • 8.6.1 BIG DATA AND MOBILE COMMERCE/MARKETING
    • 8.6.2 COMMERCIAL SUCCESS WITH BIG DATA ANALYTICS
    • 8.6.3 BIG DATA IN NEAR FIELD COMMUNICATION
  • 8.7 CLOUD-BASED SERVICES ROI
  • 8.8 WEARABLE PROSPECT WITH AR AND VR
  • 8.9 MOBILE VIDEO
  • 8.10 VIDEO ADVERTISING
  • 8.11 LOCATION SERVICES AND BROKERING
  • 8.12 SERVICES BLENDING

9.0 CONCLUSIONS AND RECOMMENDATIONS

  • 9.1 RECOMMENDATION FOR MOBILE NETWORK OPERATORS
    • 9.1.1 DEAL WITH REDUCED VALUE OF CORE SERVICES
    • 9.1.2 FOCUS ON INDUSTRY VERTICALS
    • 9.1.3 FOCUS ON SDM, API'S AND WORKING WITH THIRD PARTIES
  • 9.2 RECOMMENDATIONS FOR THIRD-PARTIES WORKING WITH MOBILE NETWORK OPERATORS
    • 9.2.1 APPROACHING THE MARKETING DEPARTMENT
    • 9.2.2 APPROACHING THE TECHNOLOGICAL DEPARTMENT
    • 9.2.3 THE HYBRID OPTION
    • 9.2.4 THIRD-PARTY BUSINESS MODELS
    • 9.2.5 DEPLOYMENT OPTIONS
  • 9.3 RECOMMENDATION WHILE WORKING WITH MANAGED SERVICE PROVIDERS
    • 9.3.1 TECHNICAL AND BUSINESS OPERATIONS
    • 9.3.2 DRIVERS FOR MANAGED SERVICES
    • 9.3.3 AGREEMENTS
    • 9.3.4 PRICING MODELS
  • 9.4 RECOMMENDED FOCUS ON CLOUD SERVICE FOR ALL STAKEHOLDERS
    • 9.4.1 CLOUD OPPORTUNITIES
    • 9.4.2 MOBILE SERVICES IN THE CLOUD
    • 9.4.3 THE ROLE OF INCUMBENT NETWORK OPERATORS

Figures

  • Figure 1 Pull vs. Push model for VAS
  • Figure 2 Impression to Purchase Cycle
  • Figure 3 Linear Continuum Recycle
  • Figure 4 Non-Linear Continuum Cycle
  • Figure 5 Off Deck vs. On Deck Mobile Network VAS Value Chain
  • Figure 6 The Telco Network APIs Value Chain
  • Figure 7 Mobile Network VAS Market Revenue 2015 - 2020
  • Figure 8 Global Mobile App Revenue Percent by App Store
  • Figure 9 Example of Augmented Reality Application
  • Figure 10 QR Code for "Add to Friends" t-shirt
  • Figure 11 Layar AR Application
  • Figure 12 Wikitude AR Browser
  • Figure 13 Golfscape AR Range Finder
  • Figure 14 Peaks Mountain View AR
  • Figure 15 Spyglass Distance Meter
  • Figure 16 Mobile Augmented Reality App Revenue 2015 - 2020
  • Figure 17 Mobile Augmented Reality App Revenue by Region
  • Figure 18 Mobile Augmented Reality App User 2015 - 2020
  • Figure 19 Mobile Virtual Reality App Revenue 2015 - 2020
  • Figure 20 Mobile Virtual Reality App Revenue by Region
  • Figure 21 Mobile Virtual Reality App User 2015 - 2020
  • Figure 22 Public Safety LTE & Mobile Broadband Market Revenue 2015 - 2020
  • Figure 23 Public Safety LTE Mobile Broadband Market Revenue by Region
  • Figure 24 Public Safety LTE & Mobile Broadband User 2015 - 2020
  • Figure 25 Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020
  • Figure 26 Operator Carrier Exchange (OCX) Market Revenue by Region
  • Figure 27 Cloud API Diagram
  • Figure 28 Mobile Cloud Services Revenue 2015 - 2020
  • Figure 29 Mobile Cloud Services Revenue Percentage by Service Category
  • Figure 30 Mobile Cloud Services Revenue Percentage by Solution Category
  • Figure 31 BPaaS Revenue Percent by Sectors
  • Figure 32SaaS Revenue Percent by Sectors
  • Figure 33 SaaS Revenue Percent by Software Platform
  • Figure 34 Iaas Revenue Percentage by Sectors
  • Figure 35 PaaS Revenue Percent by Sectors
  • Figure 36 Mobile Banking vs. Online Banking Growth Trend
  • Figure 37 Top Retail Categories for Mobile Commerce Usage
  • Figure 38 In-Store Activities of Smartphone Owner
  • Figure 39 Smartphone In-Store Activities by Store Types
  • Figure 40 Reason for Using Pinterest and Facebook and Social Commerce
  • Figure 41 Global Mobile Payment Market Value 2015 - 2020
  • Figure 42 Mobile Advertising Supplier Perception Map
  • Figure 43 Wireless Carrier Assets
  • Figure 44 GSMA OneAPI: Benefits to Stakeholders
  • Figure 45 SRVCC Architecture
  • Figure 46 Worldwide Mobile Data Usage 2011 - 2015
  • Figure 47 Current Mobile Data Plans
  • Figure 48 LTE Future Data Plans
  • Figure 49 Overall Subscriber Revenues from Video on Demand (VOD)
  • Figure 50 Revenues from Video on Demand (VOD)
  • Figure 51 RCS Diagram
  • Figure 52 RCS APPS
  • Figure 53 MNO Business Model for Cloud Video
  • Figure 54 ROI Centric Business Model
  • Figure 55 Features and Barriers of Business Model
  • Figure 56 NEXT Platform
  • Figure 57 Big Data Ecosystem in Mobile Commerce
  • Figure 58 LBS Broker
  • Figure 59 IMS Services Blending Diagram
  • Figure 60 Networked Business Framework
  • Figure 61 Disruptive Potential of Connectivity across various Industry Sectors
  • Figure 62 Subscriber Database Management Roadmap

Tables

  • Table 1 Examples of Premium Digital content Store
  • Table 2 Driving Factors for Traditional PSTN vs. Internet
  • Table 3 Comparison of VNO with MVNO and Mobile Reseller
  • Table 4 SWOT Analysis of Apple
  • Table 5 SWOT Analysis of Google
  • Table 6 Global MVAS Market Revenue in Industry Verticals 2015 - 2020
  • Table 7 Global Mobile App Revenue by Business Model 2015 - 2020
  • Table 8 Comparison of Current Mobile Wallet System
  • Table 9 Traditional vs. Cloud Mobile Payment
  • Table 10 Internal IT, Managed Service and Cloud of IT Infrastructure Development
  • Table 11 Mobile Banking Technology: Use vs. Pros vs. Cons
  • Table 12 Global Unbanked Population 2010 - 2017
  • Table 13 Global Mobile Payment Market Value Percentage by Region
  • Table 14 Global Mobile Payment Market Value Percentage by Service Category
  • Table 15 Global Mobile Payment Market Value Banking vs. Commerce
  • Table 16 Global Mobile Payment User 2015 - 2020
  • Table 17 Global Mobile Payment User Percentage by Region
  • Table 18 Mobile Subscriber Monthly Consumption of Content and Applications
  • Table 19 Global Mobile Content Consumption on iPhones and Smartphones
  • Table 20 Global Mobile Advertising and Marketing Revenue 2015 - 2020
  • Table 21 Global Mobile Advertising and Marketing Revenue Percentage by Region
  • Table 22 Global Mobile Advertising and Marketing Revenue by Category
  • Table 23 Correlation of M2M Enablement by Business Objective
  • Table 24 Global M2M VAS Management Revenue 2015 - 2020
  • Table 25 Global M2M VAS Management Revenue Percentage by Segment
  • Table 26 Global M2M VAS Management Revenue Percentage by Region
  • Table 27 Global Cellular M2M Network Connection 2015 - 2020
  • Table 28 Global Cellular M2M Network Connection Percentage by Region
  • Table 29 Global Mobile Gaming Revenue 2015 - 2020
  • Table 30 Global Mobile Gaming Revenue Percentage by Types
  • Table 31 Global Mobile Gaming Revenue Percentage by Region
  • Table 32 Global Mobile Gaming User 2015 - 2020
  • Table 33 Global Mobile Gaming User by Region
  • Table 34 Matrix Analysis of OTT mVoIP Providers
  • Table 35 Global Proximity Social & Mobile Messaging Apps Revenue 2015 - 2020
  • Table 36 Global Proximity Social & Mobile Messaging Apps Revenue by Region
  • Table 37 Global Proximity Social & Mobile Messaging Apps Users 2015 - 2020
  • Table 38 Global IoT Product and Service Solution Revenue 2015 - 2020
  • Table 39 Global IoT Product and Service Solution Installed Base 2015 - 2020
  • Table 40 Global Mobile Big Data Service & Solution Market Revenue 2015 - 2020
  • Table 41 Global SDM Software and Service Solution Revenue 2015 - 2020
  • Table 42 Global SDM Software & Service Solution Revenue by Region
  • Table 43 Telecom API and App Solution Market Revenue 2015 - 2020
  • Table 44 Telecom API and App Solution Market Revenue by Category
  • Table 45 Wearable Connected Mobile VAS Apps Revenue 2015 - 2020
  • Table 46 Mobile Healthcare Apps and Service Market Revenue 2015 - 2020
  • Table 47 Mobile Healthcare Apps and Service Market Revenue by Region
  • Table 48 Mobile Healthcare Apps and Service User 2015 - 2020
  • Table 49 Mobile Agriculture VAS Appl & Solution Market Revenue 2015 - 2020
  • Table 50 Mobile Agriculture VAS Appl & Solution Market Revenue by Region
  • Table 51 Mobile Agriculture VAS Application and Solution User 2015 - 2020
  • Table 52 Global Mobile and Social TV Appl & Service Revenue 2015 - 2020
  • Table 53 Global Mobile and Social TV Appl & Service by Region
  • Table 54 Global Mobile and Social TV Viewers and User 2015 - 2020
  • Table 55 Global Mobile Music Apps and Service Revenue 2015 - 2020
  • Table 56 Global Mobile Music Apps and Service Revenue by Type
  • Table 57 Recommended Formats for MMS
  • Table 58 Cost Comparison Between Own IT vs. Managed Service vs. Cloud
  • Table 59 Expected and Up-front Costs of Cloud Deployment

Telecom API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020

1 Introduction

  • 1.1 Executive Summary
  • 1.2 Topics Covered
  • 1.3 Key Findings
  • 1.4 Target Audience
  • 1.5 Companies Mentioned

2 Telecom Network API Overview

  • 2.1 Defining Network APIs
  • 2.2 Why Carriers are Adopting Telecom Network APIs
    • 2.2.1 Need for New Revenue Sources
    • 2.2.2 B2B Services and Asymmetric Business Models
  • 2.3 Telecom Network API Categories
    • 2.3.1 Web Real-time Communications (WebRTC)
    • 2.3.2 SMS and RCS-E
    • 2.3.3 Presence
    • 2.3.4 MMS
    • 2.3.5 Location
    • 2.3.6 Payments
    • 2.3.7 Voice/Speec
    • 2.3.8 Voice Control
    • 2.3.9 Multimedia Voice Control
    • 2.3.10 M2M
    • 2.3.11 SDM/Identity Management
    • 2.3.12 Subscriber Profile
    • 2.3.13 QoS
    • 2.3.14 ID/SSO
    • 2.3.15 Content Delivery
    • 2.3.16 Hosted UC
    • 2.3.17 Directory
    • 2.3.18 Number Provisioning
    • 2.3.19 USSD
    • 2.3.20 Billing of Non-Digital Goods
    • 2.3.21 Advertising
    • 2.3.22 Collaboration
    • 2.3.23 IVR/Voice Store
  • 2.4 Telecom Network API Business Models
    • 2.4.1 Two-Sided Business Model
    • 2.4.2 Exposing APIs to Developers
    • 2.4.3 Web Mash-ups
    • 2.5 Segmentation
  • 2.5.1 Users by Segment
    • 2.5.2 Workforce Management
  • 2.6 Competitive Issues
    • 2.6.1 Reduced TCO
    • 2.6.2 Open APIs
    • 2.6.3 Configurability
  • 2.7 Percentage of Applications that use APIs
  • 2.8 Telecom API Revenue Potential
    • 2.8.1 Standalone API Revenue vs. Finished Goods Revenue
    • 2.8.2 Telecom API-enabled Mobile VAS Applications
    • 2.8.3 Carrier Focus on Telecom API's for the Enterprise
  • 2.9 Telecom Network API Usage by Industry Segment
  • 2.10 Telecom Network API Value Chain
    • 2.10.1 Telecom API Value Chain
    • 2.10.2 How the Value Chain Evolve
    • 2.10.3 API Transaction Value Split among Players
  • 2.11 Cost for Different API Transactions
  • 2.12 Volume of API Transactions

3 API Aggregation

  • 3.1 The Role of API Aggregators
  • 3.2 Total Cost Usage for APIs with Aggregators
    • 3.2.1 Start-up Costs
    • 3.2.2 Transaction Costs
    • 3.2.3 Ongoing Maintenance/Support
    • 3.2.4 Professional Services by Intermediaries
  • 3.3 Aggregator API Usage by Category
    • 3.3.1 An LBS Case Study: LOC-AID
    • 3.3.2 Aggregation: Intersection of Two Big Needs
    • 3.3.3 The Case for Other API Categories
    • 3.3.4 Moving Towards New Business Models

4 Enterprise and Telecom API Marketplace

  • 4.1 Data as a Service (DaaS)
    • 4.1.1 Carrier Structured and Unstructured Data
    • 4.1.2 Carrier Data Management in DaaS
    • 4.1.3 Data Federation in the DaaS Ecosystem
  • 4.2 API Market Makers
    • 4.2.1 mashape
    • 4.2.2 Mulesoft
  • 4.3 Need for a New Type of Application Marketplace: CAM
    • 4.3.1 Communications-enabled App Marketplace (CAM)
    • 4.3.2 CAM Market Opportunities and Challenges

5 Telecom API Enabled App Use Cases

  • 5.1 Monetization of Communications-enabled Apps
    • 5.1.1 Direct API Revenue
    • 5.1.2 Data Monetization
    • 5.1.3 Cost Savings
    • 5.1.4 Higher Usage
    • 5.1.5 Churn Reduction
  • 5.2 Use Case Issues
    • 5.2.1 Security
    • 5.2.2 Interoperability

6 Non-Telecom Network APIs and Mash-ups

  • 6.1 Non-Telecom Network APIs
    • 6.1.1 Twitter
    • 6.1.2 Netflix API
    • 6.1.3 Google Maps
    • 6.1.4 Facebook
    • 6.1.5 YouTube
    • 6.1.6 Flickr
    • 6.1.7 eBay
    • 6.1.8 Last.fm
    • 6.1.9 Amazon Web Services
    • 6.1.10 Bing Maps
    • 6.1.11 Yahoo Web Search API
    • 6.1.12 Shopping.com
    • 6.1.13 Salesforce.com
  • 6.2 Mash-ups 81
    • 6.2.1 BBC News on Mobile
    • 6.2.2 GenSMS emailSMS
    • 6.2.3 Foursquare
    • 6.2.4 Amazon SNS and Nexmo
    • 6.2.5 Triage.me
    • 6.2.6 MappyHealth
    • 6.2.7 Lunchflock
    • 6.2.8 Mobile Time Tracking
    • 6.2.9 Fitsquare
    • 6.2.10 GeoSMS
    • 6.2.11 FONFinder
    • 6.2.12 Pound Docs
    • 6.2.13 140Call
    • 6.2.14 Salesforce SMS

7 Carrier Strategies

  • 7.1 Carrier Market Strategy and Positioning
    • 7.1.1 Increasing API Investments
    • 7.1.2 The Rise of SDM
    • 7.1.3 Telecom API Standardization
    • 7.1.4 Carrier Attitudes towards APIs: U.S vs. Asia Pacific and Western Europe
  • 7.2 Carrier API Programs Worldwide
    • 7.2.1 AT&T Mobility
    • 7.2.2 Verizon Wireless
    • 7.2.3 Vodafone
    • 7.2.4 France Telecom
    • 7.2.5 Telefonica
  • 7.3 Carriers and Internal Telecom API Usage
    • 7.3.1 The Case for Internal Usage
    • 7.3.2 Internal Telecom API Use Cases
  • 7.4 Carriers and OTT Service Providers
    • 7.4.1 Allowing OTT Providers to Manage Applications
    • 7.4.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone
  • 7.5 Carriers and Value-added Services (VAS)
    • 7.5.1 The Role and Importance of VAS
    • 7.5.2 The Case for Carrier Communication-enabled VAS
    • 7.5.3 Challenges and Opportunities for Carriers in VAS

8 API enabled App Developer Strategies

  • 8.1 A Critical Asset to Developers
  • 8.2 Stimulating the Growth of API Releases
  • 8.3 Working alongside Carrier Programs
  • 8.4 Developer Preferences: Google vs Carriers

9 Telecom API Vendor Strategies

  • 9.1 Positioning as Enablers in the Value Chain
  • 9.2 Moving Away from a Box/Product Supplier Strategy
  • 9.3 Telecom API Companies and Solutions
    • 9.3.1 Alcatel Lucent
    • 9.3.2 UnboundID
    • 9.3.3 Twilio
    • 9.3.4 LOC-AID
    • 9.3.5 Placecast
    • 9.3.6 Samsung
    • 9.3.7 AT&T Mobility
    • 9.3.8 Apigee
    • 9.3.9 2600 Hz
    • 9.3.10 Callfire
    • 9.3.11 Plivio
    • 9.3.12 Tropo
    • 9.3.13 Urban Airship
    • 9.3.14 Voxeo
    • 9.3.15 Competitive Differentiation

10 Market Analysis and Forecasts

  • 10.1 Telecom Network API Revenue 2015 - 2020
  • 10.2 Telecom Network APIs Revenue by API Category 2015 - 2020
    • 10.2.1 Messaging API Revenues
    • 10.2.2 LBS API Revenues
    • 10.2.3 SDM API Revenues
    • 10.2.4 Payment API Revenues
    • 10.2.5 Internet of Things (IoT) API Revenues
    • 10.2.6 Other API Revenues
  • 10.3 Telecom API Revenue by Region 2015 - 2020
    • 10.3.1 Asia Pacific
    • 10.3.2 Eastern Europe
    • 10.3.3 Latin & Central America
    • 10.3.4 Middle East & Africa
    • 10.3.5 North America
    • 10.3.6 Western Europe

11 Technology and Market Drivers for Future API Market Growth

  • 11.1 Service Oriented Architecture (SOA)
  • 11.2 Software Defined Networks (SDN)
  • 11.3 Virtualization
    • 11.3.1 Network Function Virtualization (NFV)
    • 11.3.2 Virtualization beyond Network Functions
  • 11.4 The Internet of Things (IoT)
    • 11.4.1 IoT Definition
    • 11.4.2 IoT Technologies
    • 11.4.3 IoT Applications
    • 11.4.4 IoT Solutions
    • 11.4.5 IoT, DaaS, and APIs (Telecom and Enterprise)

12 Expert Opinion: TeleStax

13 Expert Opinion: Twilio

14 Expert Opinion: Point.io

15 Appendix

  • 15.1 Research Methodology
  • 15.2 Telecom API Definitions
  • 15.3 More on Telecom APIs and DaaS
    • 15.3.1 Tiered Data Focus
    • 15.3.2 Value-based Pricing
    • 15.3.3 Open Development Environment
    • 15.3.4 Specific Strategies
      • 15.3.4.1 Service Ecosystem and Platforms
      • 15.3.4.2 Bringing to Together Multiple Sources for Mash-ups
      • 15.3.4.3 Developing Value-added Services (VAS) as Proof Points
      • 15.3.4.4 Open Access to all Entities including Competitors
      • 15.3.4.5 Prepare for Big Opportunities with the Internet of Things (IoT)

Figures

  • Figure 1: Wireless Carrier Assets
  • Figure 2: Telecom API: Standalone vs. Finished Services
  • Figure 3: RCS and Telecom API Integration
  • Figure 4: RCS Revenue Forecast
  • Figure 5: Business vs. Consumer Telecom API Focus
  • Figure 6: Enterprise Dashboard
  • Figure 7: Enterprise Dashboard App Example
  • Figure 8: Telecom Network API Value Chain
  • Figure 9: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012 - 2019
  • Figure 10: API Transaction Costs (US Cents) 2012 - 2019
  • Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2015 - 2020
  • Figure 12: Cloud Services and APIs
  • Figure 13: GSMA OneAPI: Benefits to Stakeholders
  • Figure 14: AT&T Wireless API Catalog
  • Figure 15: Verizon Wireless API Program
  • Figure 16: France Telecom (Orange) APIs
  • Figure 17: Telefonica APIs
  • Figure 18: Carrier Internal Use of Telecom APIs
  • Figure 19: UnboundID's Portfolio of Services
  • Figure 20: Twilio's Portfolio of Services
  • Figure 21: LOC-AID Exchange Server Architecture
  • Figure 22: Placecast's ShopAlerts Solution
  • Figure 23: Apigee Portfolio of Services
  • Figure 24: Telecom API Revenue (USD Billions) 2015 - 2020
  • Figure 25: Telecom API Revenue (USD Billions) by API Category 2015 - 2020
  • Figure 26: Messaging APIs Revenue (USD Billions) 2015 - 2020
  • Figure 27: LBS APIs Revenue (USD Billions) 2015 - 2020
  • Figure 28: SDM APIs Revenue (USD Billions) 2015 - 2020
  • Figure 29: Payment APIs Revenue (USD Billions) 2015 - 2020
  • Figure 30: IoT API Revenue (USD Billions) 2015 - 2020
  • Figure 31: APIs Revenue for Other Categories (USD Billions) 2015 - 2020
  • Figure 32: Telecom API Revenue (USD Billions) by Region 2015 - 2020
  • Figure 33: Telecom API Revenue (USD Billions) Asia Pacific 2015 - 2020
  • Figure 34: Telecom API Revenue (USD Billions) Eastern Europe 2015 - 2020
  • Figure 35: Telecom API Revenue (USD Billions) Latin & Central America 2015 - 2020
  • Figure 36: Telecom API Revenue (USD Billions) Middle East & Africa 2015 - 2020
  • Figure 37: Telecom API Revenue (USD Billions) North America 2015 - 2020
  • Figure 38: Telecom API Revenue (USD Billions) Western Europe 2015 - 2020
  • Figure 39: Services Oriented Architecture
  • Figure 40: Growth of Connected Devices
  • Figure 41: IoT and Telecom API Topology
  • Figure 42: Telestax App Store Funnel
  • Figure 43: On-Premise vs. Twilio
  • Figure 44: Point.io and API Ecosystem
  • Figure 45: Different Data Types and Functions in DaaS
  • Figure 46: Ecosystem and Platform Model
  • Figure 47: Telecom API and Internet of Things Mediation
  • Figure 48: DaaS and IoT Mediation for Smartgrid
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