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市場調查報告書

行動附加價值服務 (MVAS) 市場,應用,及市場機會

Mobile Value-add Services (MVAS) Markets, Applications, and Opportunities, 5th Edition

出版商 Mind Commerce 商品編碼 332054
出版日期 內容資訊 英文 305 Pages
商品交期: 最快1-2個工作天內
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行動附加價值服務 (MVAS) 市場,應用,及市場機會 Mobile Value-add Services (MVAS) Markets, Applications, and Opportunities, 5th Edition
出版日期: 2015年06月09日 內容資訊: 英文 305 Pages
簡介

行動附加價值服務 (MVAS)是行動通訊業者和行動通訊價值鏈所屬企業要持續事業成功發展下一個重要的領域。語音和數據通訊等核心服務產品化中,加上新收益,為提升利益率,各家無線服務供應商愈發依賴VAS應用。

本報告詳查MVAS市場及其適用用途,提供您MVAS的市場機會和各種市場,同時也詳細驗証行動電子商務領域,提供您到2020年前的MVAS應用的市場預測。

第1章 摘要整理

第2章 序論

  • 行動網路VAS是什麼?
  • 承載業務的支流化和VAS依賴度提高
    • 其他服務對的VAS的依存度
    • 內容愛好相關的主要差異
  • 訂閱式 vs. 隨選式行動網路VAS
  • P2P vs. A2P行動網路VAS

第3章 就各類型來看的行動網路VAS架構

  • 內容
    • 內容傳送
    • 進級內容的收費
    • 線上申請服務
  • 商用
  • 通訊
    • 核心服務
    • 附加價值服務
  • 應用

第4章 行動網路VAS的推動市場成長要素分析

  • 新的應用 vs. 未確證應用
  • 推動市場成長要素: 集中目標的提供服務和加值服務
  • IP及網站型應用
  • 下一代網路促使行動網路VAS的市場成長的因素
  • 行動網路VAS的市場成長預測

第5章 行動網路VAS市場課題分析

  • 影響
    • 現有的應用及服務的影響
    • 營運的影響
    • 合作夥伴企業的影響
  • 策略
    • 為了對抗OTT的網路經營者策略
    • API相關的網路經營者策略
    • 第三方內容及交易相關的策略

第6章 行動網路VAS的生態系統分析

  • 供應鏈
    • ALCATEL LUCENT
    • COMVERSE
    • ERICSSON
    • NOKIA-SIEMENS NETWORKS
    • SYNIVERSE
    • TRANSACTION NETWORK SERVICES
  • 行動網路VAS合作夥伴企業
  • 行動網路VAS競爭企業
    • APPLE
    • FACEBOOK
    • GOOGLE
  • 主要行動網路經營者
    • AT&T
    • SPRINT NEXTEL
    • VERIZON
  • 行動網路經營者策略
  • 行動網路經營者的API價值鏈
  • 行動網路的企業聯盟

第7章 產業領域的行動網路VAS的用途分析

  • VAS的變化及市場機會
    • 行動網路VAS全球市場預測
  • 本來的行動用途
    • 網路VAS的行動應用程式全球市場預測
  • 擴增實境 (AR)
  • 虛擬實境 (VR)
  • 治安和行動寬頻
  • OCX (Operator Carrier Exchange)
  • 行動雲端服務及解決方案
  • 行動付款
  • 行動行銷及廣告
  • M2M通訊
  • 行動gaming
  • 行動社群網路及通訊
  • IoT (物聯網)
  • 行動巨量資料
  • SDM (Subscriber data management)
  • 通訊API及管理
  • 連網型·穿戴式
  • 行動·醫療保健
  • 行動農業市場預測
  • 行動及社群TV
  • 行動音樂市場預測
  • 其他VAS應用的市場機會

第8章 行動網路VAS商務案例及投資回報率評估

  • 行動網路VAS的收費模式
  • 著重於投資回報率的經營模式
  • 整合通訊
  • 豐富的通訊服務 (RCS)
  • 通訊API
  • SDM和巨量資料的商務案例
  • 雲端基礎服務的投資回報率
  • AR和VR相關穿戴式終端的市場預測
  • 行動視訊
  • 視訊廣告
  • 定位服務及仲介業務
  • Service Branding

第9章 結論與建議

  • 對行動網路經營者的建議
  • 對行動網路經營者與協作的第三方企業的建議
  • 對管理服務供應商進行業務時的建議
  • 對全相關人員的雲端服務相關重點項目的建議
目錄

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the MVAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2020 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

This report includes forecasts in the following MVAS areas:

  • Mobile Network VAS Market Revenue 2015 - 2020
  • Mobile Augmented Reality App Revenue 2015 - 2020
  • Mobile Augmented Reality App User 2015 - 2020
  • Mobile Virtual Reality App Revenue 2015 - 2020
  • Mobile Virtual Reality App User 2015 - 2020
  • Public Safety LTE Network & Mobile Broadband Market Revenue 2015 - 2020
  • Public Safety LTE Network & Mobile Broadband User 2015 - 2020
  • Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020
  • Mobile Cloud Services Revenue 2015 - 2020
  • Global Mobile Payment Market Value 2015 - 2020
  • Global Mobile Payment User 2015 - 2020
  • Global Mobile Advertising and Marketing Revenue 2015 - 2020
  • Global M2M VAS Management Revenue 2015 - 2020
  • Global Cellular M2M Network Connection 2015 - 2020
  • Global Mobile Gaming Revenue 2015 - 2020
  • Global Mobile Gaming User 2015 - 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps Revenue 2015 - 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps User 2015 - 2020
  • Global IoT Product and Service Solution Revenue 2015 - 2020
  • Global IoT Product and Service Solution Installed base 2015 - 2020
  • Global Mobile Big Data Service and Solution Market Revenue 2015 - 2020
  • Global SDM Software and Service Solution Revenue 2015 - 2020
  • Telecom Network API and Application Solution Market Revenue 2015 - 2020
  • Wearable Connected Mobile VAS Apps Revenue 2015 - 2020
  • Mobile Healthcare Apps and Service Market Revenue 2015 - 2020
  • Mobile Healthcare Apps and Service User 2015 - 2020
  • Mobile Agriculture VAS Application and Solution User 2015 - 2020
  • Global Mobile and Social TV Application and Service Revenue 2015 - 2020
  • Global Mobile and Social TV Viewer and User 2015 - 2020
  • Global Mobile Music Apps and Service Revenue 2015 - 2020

This report is must-reading for anyone responsible for comprehensive Mobile VAS planning and strategy. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

  • Mobile device manufacturers
  • Application stores/aggregators
  • Cloud management companies
  • Mobile network operators and their partners
  • Mobile VAS application development companies
  • Mobile infrastructure and support service providers

Report Benefits:

  • Forecasting for key Value-added Service (VAS) applications
  • Understand the role and importance of VAS applications for the network operator
  • Understand the impact of LTE on the supply/demand dynamics of data and how this impact the ecosystem
  • Identify key VAS applications that will develop new revenue streams and improve profitability for network operators
  • Identify important VAS applications within each major area including gaming, LBS, mobile marketing, commerce, and more
  • Understand the impact of Over the Top (OTT) applications and how network operators can combat this threat to their business
  • Identify the business case for key VAS applications that network operators can implement to combat the threat of OTT applications

Table of Contents

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

  • 2.1 WHAT IS MOBILE NETWORK VAS?
  • 2.2 MARGINALIZATION OF BEARER SERVICES AND GROWING DEPENDENCY ON VAS
    • 2.2.1 THE DEGREE OF DEPENDENCY OF VAS TO OTHER SERVICES
    • 2.2.2 PREVAILING VARIANCES OF CONTENT PREFERENCES
  • 2.3 SUBSCRIPTION VS. ON-DEMAND MOBILE NETWORK VAS
  • 2.4 P2P VS. A2P MOBILE NETWORK VAS

3.0 MOBILE NETWORK VAS FRAMEWORK BY TYPES

  • 3.1 CONTENT
    • 3.1.1 CONTENT DELIVERY
    • 3.1.2 CHARGING PREMIUM CONTENT
    • 3.1.3 ONLINE BILLING SERVICES
  • 3.2 COMMERCE
  • 3.3 COMMUNICATION
    • 3.3.1 CORE SERVICES
    • 3.3.2 VALUE-ADDED SERVICES
  • 3.4 APPLICATIONS

4.0 MOBILE NETWORK VAS GROWTH DRIVER ANALYSIS

  • 4.1 NEW VS. UNPROVEN APPLICATIONS
  • 4.2 MARKET DRIVER: TARGETED OFFERINGS AND PREMIUM SERVICES
  • 4.3 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS
  • 4.4 NEXT GENERATION NETWORKS A DRIVER FOR MOBILE NETWORK VAS
  • 4.5 GROWTH PROSPECTS FOR MOBILE NETWORK VAS

5.0 MOBILE NETWORK VAS MARKET CHALLENGE ANALYSIS

  • 5.1 IMPACTS
    • 5.1.1 IMPACT ON EXISTING APPLICATIONS AND SERVICES
    • 5.1.2 IMPACT ON OPERATIONS
    • 5.1.3 IMPACT ON PARTNERS
  • 5.2 STRATEGIES
    • 5.2.1 NETWORK OPERATOR STRATEGIES AGAINST OTT
    • 5.2.2 NETWORK OPERATOR STRATEGIES FOR API'S
    • 5.2.3 STRATEGIES FOR THIRD PARTY CONTENT AND COMMERCE

6.0 MOBILE NETWORK VAS ECOSYSTEM ANALYSIS

  • 6.1 SUPPLY CHAIN
    • 6.1.1 ALCATEL LUCENT
    • 6.1.2 COMVERSE
    • 6.1.3 ERICSSON
    • 6.1.4 NOKIA-SIEMENS NETWORKS
    • 6.1.5 SYNIVERSE
    • 6.1.6 TRANSACTION NETWORK SERVICES
  • 6.2 MOBILE NETWORK VAS PARTNERS
  • 6.3 MOBILE NETWORK VAS COMPETITORS
    • 6.3.1 APPLE
    • 6.3.2 FACEBOOK
    • 6.3.3 GOOGLE
  • 6.4 MAJOR MOBILE NETWORK OPERATORS
    • 6.4.1 AT&T
    • 6.4.2 SPRINT NEXTEL
    • 6.4.3 VERIZON
  • 6.5 MOBILE NETWORK OPERATOR STRATEGIES
  • 6.6 MOBILE NETWORK OPERATOR API VALUE CHAIN
  • 6.7 MOBILE NETWORK PARTNERSHIPS
    • 6.7.1 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND
    • 6.7.2 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST

7.0 MOBILE NETWORK VAS APPLICATION IN INDUSTRY VERTICAL 2015 - 2020

  • 7.1 VAS TRANSFORMATION AND MARKET OPPORTUNITIES
    • 7.1.1 GLOBAL MOBILE NETWORK VAS MARKET PROJECTION 2015 - 2020
  • 7.2 NATIVE MOBILE APPLICATIONS
    • 7.2.1 GLOBAL MOBILE APP MARKET PROJECTION AS NETWORK VAS 2015 - 2020
  • 7.3 AUGMENTED REALITY (AR)
    • 7.3.1 AR COMMERCE APPLICATION
    • 7.3.2 AR APPLICATION AREAS
    • 7.3.3 AR DEPLOYMENT STAGES
    • 7.3.4 AR 3D APPLICATIONS
    • 7.3.5 AR FOR TRACKING USER POSITION
    • 7.3.6 QR CODES
    • 7.3.7 MOBILE SYSTEMS IN AR
    • 7.3.8 COLLABORATIVE APPLICATIONS
    • 7.3.9 AUGMENTED REALITY CHALLENGES
    • 7.3.10 AR APPLICATIONS
    • 7.3.11 AR IN TOURISM
    • 7.3.12 AR AND FACE RECOGNITION
    • 7.3.13 CASE STUDY: HOW MOBILE CAN BENEFIT FROM AUGMENTED REALITY
    • 7.3.14 GLOBAL AR APPLICATION MARKET PROJECTION 2015 - 2020
  • 7.4 VIRTUAL REALITY (VR)
    • 7.4.1 VIRTUAL REALITY IN INDUSTRY VERTICAL
    • 7.4.2 LATEST VR DEVELOPMENTS
    • 7.4.3 GLOBAL VR APPS MARKET PROJECTION 2015 - 2020
  • 7.5 PUBLIC SAFETY AND MOBILE BROADBAND
    • 7.5.1 MARKET PROJECTION 2015 - 2020
  • 7.6 OPERATOR CARRIER EXCHANGE (OCX)
    • 7.6.1 MARKET PROJECTION 2015 - 2020
  • 7.7 MOBILE CLOUD SERVICES AND SOLUTION
    • 7.7.1 MARKET PROJECTION 2015 - 2020
  • 7.8 MOBILE PAYMENT
    • 7.8.1 MOBILE COMMERCE
    • 7.8.2 MOBILE MONEY
    • 7.8.3 MOBILE BANKING
    • 7.8.4 MOBILE CHECKOUT
    • 7.8.5 MOBILE SHOPPING
    • 7.8.6 STORED VALUE AND THIRD-PARTY PAYS
    • 7.8.7 MOBILE EDUCATION
    • 7.8.8 GLOBAL PAYMENTS MARKET PROJECTION 2015 - 2020
  • 7.9 MOBILE MARKETING AND ADVERTISING
    • 7.9.1 PULL VS. PUSH MARKETING
    • 7.9.2 PERMISSION-BASED MARKETING
    • 7.9.3 BANNER AND LINK ADVERTISING
    • 7.9.4 MOBILE COUPONING
    • 7.9.5 MOBILE SEARCH
    • 7.9.6 LOCAL SEARCH
    • 7.9.7 SOCIAL SEARCH
    • 7.9.8 DIRECT RESPONSE MOBILE MARKETING
    • 7.9.9 MOBILE BARCODES
    • 7.9.10 MOBILE ADVERTISING/MARKETING LANDSCAPE
    • 7.9.11 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
    • 7.9.12 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
    • 7.9.13 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
    • 7.9.14 MOBILE MARKETING VENDORS
    • 7.9.15 ADVERTISING NETWORKS
    • 7.9.16 MARKET PROJECTION 2015 - 2020
  • 7.10 MACHINE TO MACHINE (M2M)
    • 7.10.1 M2M VALUE PROPOSITION
    • 7.10.2 M2M APPLICATIONS
    • 7.10.3 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 161
    • 7.10.4 MARKET PROJECTION 2015 - 2020
  • 7.11 MOBILE GAMING
    • 7.11.1 SOCIAL LOCATION GAMING
    • 7.11.2 MARKET PROJECTION 2015 - 2020
  • 7.12 MOBILE SOCIAL NETWORKING AND MESSAGING
    • 7.12.1 MESSAGING
    • 7.12.2 SOCIAL NETWORKING
    • 7.12.3 COMMUNICATIONS CONTROL
    • 7.12.4 LOCATION-BASED SERVICE APPLICATIONS
    • 7.12.5 MARKET PROJECTION 2015 - 2020
  • 7.13 THE INTERNET OF THINGS (IOT)
    • 7.13.1 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY
    • 7.13.2 CONNECTED DEVICE
    • 7.13.3 MARKET PROJECTION 2015 - 2020
  • 7.14 MOBILE BIG DATA
    • 7.14.1 MARKET PROJECTION 2015 - 2020
  • 7.15 SUBSCRIBER DATA MANAGEMENT (SDM)
    • 7.15.1 MARKET PROJECTION 2015 - 2020
  • 7.16 TELECOM API AND MANAGEMENT
    • 7.16.1 TELECOM API CATEGORIES
    • 7.16.2 SDM AND API'S
    • 7.16.3 MARKET PROJECTION 2015 - 2020
  • 7.17 CONNECTED WEARABLE
    • 7.17.1 RECENT DEVELOPMENTS IN WEARABLE COMPUTING DEVISES MARKET SPACE
    • 7.17.2 WEARABLE WIRELESS APPLICATIONS
    • 7.17.3 MARKET PROJECTION 2015 - 2020
  • 7.18 MOBILE HEALTHCARE
    • 7.18.1 MARKET PROJECTION 2015 - 2020
  • 7.19 MOBILE AGRICULTURE MARKET PROJECTION
  • 7.20 MOBILE AND SOCIAL TV
    • 7.20.1 MOBILE AND SOCIAL TV ECOSYSTEM
    • 7.20.2 THE OPERATORS ROLE
    • 7.20.3 HANDSET MANUFACTURERS ROLE
    • 7.20.4 SOFTWARE VENDORS ROLE
    • 7.20.5 BUSINESS MODEL IN MOBILE TV
    • 7.20.6 SPECTRUM ISSUE
    • 7.20.7 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING
    • 7.20.8 STREAMING VIDEO
    • 7.20.9 MARKET PROJECTION 2015 - 2020
  • 7.21 MOBILE MUSIC MARKET PROJECTION 2015 - 2020
  • 7.22 OTHER VAS APPLICATION OPPORTUNITIES
    • 7.22.1 USER GENERATED CONTENT
    • 7.22.2 PUSH TO "X" CONTENT, COMMERCE, COMMUNICATIONS, AND APPLICATIONS
    • 7.22.3 MOBILE GOVERNMENT
    • 7.22.4 VOICE OVER LTE (VOLTE)
    • 7.22.5 VIDEO SERVICE
    • 7.22.6 RICH COMMUNICATIONS SERVICES (RCS)
    • 7.22.7 LTE DIRECT

8.0 MOBILE NETWORK VAS BUSINESS CASE AND ROI ASSESSMENT

  • 8.1 CHARGING MODEL FOR MOBILE NETWORK VAS
    • 8.1.1 SUBSCRIPTION CHARGING
    • 8.1.2 PER-USE SERVICES CHARGING
    • 8.1.3 ON-DEMAND SERVICE CHARGING
    • 8.1.4 MOBILE CLOUD VIDEO CHARGING
  • 8.2 ROI CENTRIC BUSINESS MODEL: AGRI VAS CASE
    • 8.2.1 THE DIRECT REVENUE MODEL
    • 8.2.2 DIRECT REVENUE: BUSINESS-TO-BUSINESS (B2B)
    • 8.2.3 SELLING DATA
    • 8.2.4 DIRECT REVENUE HYBRID
    • 8.2.5 INDIRECT BENEFITS MODEL
    • 8.2.6 SUBSIDISED MODEL
  • 8.3 UNIFIED COMMUNICATIONS
    • 8.3.1 SYNIVERSE CASE: "NEXT" PLATFORM AND APPLICATIONS
  • 8.4 RICH COMMUNICATIONS SERVICE (RCS)
  • 8.5 TELECOM API'S
    • 8.5.1 API MANAGEMENT OPTIONS
    • 8.5.2 STRATEGIES
  • 8.6 SDM AND BIG DATA CASE
    • 8.6.1 BIG DATA AND MOBILE COMMERCE/MARKETING
    • 8.6.2 COMMERCIAL SUCCESS WITH BIG DATA ANALYTICS
    • 8.6.3 BIG DATA IN NEAR FIELD COMMUNICATION
  • 8.7 CLOUD-BASED SERVICES ROI
  • 8.8 WEARABLE PROSPECT WITH AR AND VR
  • 8.9 MOBILE VIDEO
  • 8.10 VIDEO ADVERTISING
  • 8.11 LOCATION SERVICES AND BROKERING
  • 8.12 SERVICES BLENDING

9.0 CONCLUSIONS AND RECOMMENDATIONS

  • 9.1 RECOMMENDATION FOR MOBILE NETWORK OPERATORS
    • 9.1.1 DEAL WITH REDUCED VALUE OF CORE SERVICES
    • 9.1.2 FOCUS ON INDUSTRY VERTICALS
    • 9.1.3 FOCUS ON SDM, API'S AND WORKING WITH THIRD PARTIES
  • 9.2 RECOMMENDATIONS FOR THIRD-PARTIES WORKING WITH MOBILE NETWORK OPERATORS
    • 9.2.1 APPROACHING THE MARKETING DEPARTMENT
    • 9.2.2 APPROACHING THE TECHNOLOGICAL DEPARTMENT
    • 9.2.3 THE HYBRID OPTION
    • 9.2.4 THIRD-PARTY BUSINESS MODELS
    • 9.2.5 DEPLOYMENT OPTIONS
  • 9.3 RECOMMENDATION WHILE WORKING WITH MANAGED SERVICE PROVIDERS
    • 9.3.1 TECHNICAL AND BUSINESS OPERATIONS
    • 9.3.2 DRIVERS FOR MANAGED SERVICES
    • 9.3.3 AGREEMENTS
    • 9.3.4 PRICING MODELS
  • 9.4 RECOMMENDED FOCUS ON CLOUD SERVICE FOR ALL STAKEHOLDERS
    • 9.4.1 CLOUD OPPORTUNITIES
    • 9.4.2 MOBILE SERVICES IN THE CLOUD
    • 9.4.3 THE ROLE OF INCUMBENT NETWORK OPERATORS

Figures

  • Figure 1 Pull vs. Push model for VAS
  • Figure 2 Impression to Purchase Cycle
  • Figure 3 Linear Continuum Recycle
  • Figure 4 Non-Linear Continuum Cycle
  • Figure 5 Off Deck vs. On Deck Mobile Network VAS Value Chain
  • Figure 6 The Telco Network APIs Value Chain
  • Figure 7 Mobile Network VAS Market Revenue 2015 - 2020
  • Figure 8 Global Mobile App Revenue Percent by App Store
  • Figure 9 Example of Augmented Reality Application
  • Figure 10 QR Code for "Add to Friends" t-shirt
  • Figure 11 Layar AR Application
  • Figure 12 Wikitude AR Browser
  • Figure 13 Golfscape AR Range Finder
  • Figure 14 Peaks Mountain View AR
  • Figure 15 Spyglass Distance Meter
  • Figure 16 Mobile Augmented Reality App Revenue 2015 - 2020
  • Figure 17 Mobile Augmented Reality App Revenue by Region
  • Figure 18 Mobile Augmented Reality App User 2015 - 2020
  • Figure 19 Mobile Virtual Reality App Revenue 2015 - 2020
  • Figure 20 Mobile Virtual Reality App Revenue by Region
  • Figure 21 Mobile Virtual Reality App User 2015 - 2020
  • Figure 22 Public Safety LTE & Mobile Broadband Market Revenue 2015 - 2020
  • Figure 23 Public Safety LTE Mobile Broadband Market Revenue by Region
  • Figure 24 Public Safety LTE & Mobile Broadband User 2015 - 2020
  • Figure 25 Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020
  • Figure 26 Operator Carrier Exchange (OCX) Market Revenue by Region
  • Figure 27 Cloud API Diagram
  • Figure 28 Mobile Cloud Services Revenue 2015 - 2020
  • Figure 29 Mobile Cloud Services Revenue Percentage by Service Category
  • Figure 30 Mobile Cloud Services Revenue Percentage by Solution Category
  • Figure 31 BPaaS Revenue Percent by Sectors
  • Figure 32SaaS Revenue Percent by Sectors
  • Figure 33 SaaS Revenue Percent by Software Platform
  • Figure 34 Iaas Revenue Percentage by Sectors
  • Figure 35 PaaS Revenue Percent by Sectors
  • Figure 36 Mobile Banking vs. Online Banking Growth Trend
  • Figure 37 Top Retail Categories for Mobile Commerce Usage
  • Figure 38 In-Store Activities of Smartphone Owner
  • Figure 39 Smartphone In-Store Activities by Store Types
  • Figure 40 Reason for Using Pinterest and Facebook and Social Commerce
  • Figure 41 Global Mobile Payment Market Value 2015 - 2020
  • Figure 42 Mobile Advertising Supplier Perception Map
  • Figure 43 Wireless Carrier Assets
  • Figure 44 GSMA OneAPI: Benefits to Stakeholders
  • Figure 45 SRVCC Architecture
  • Figure 46 Worldwide Mobile Data Usage 2011 - 2015
  • Figure 47 Current Mobile Data Plans
  • Figure 48 LTE Future Data Plans 247
  • Figure 49 Overall Subscriber Revenues from Video on Demand (VOD)
  • Figure 50 Revenues from Video on Demand (VOD)
  • Figure 51 RCS Diagram
  • Figure 52 RCS APPS
  • Figure 53 MNO Business Model for Cloud Video
  • Figure 54 ROI Centric Business Model
  • Figure 55 Features and Barriers of Business Model
  • Figure 56 NEXT Platform
  • Figure 57 Big Data Ecosystem in Mobile Commerce
  • Figure 58 LBS Broker
  • Figure 59 IMS Services Blending Diagram
  • Figure 60 Networked Business Framework
  • Figure 61 Disruptive Potential of Connectivity across various Industry Sectors
  • Figure 62 Subscriber Database Management Roadmap

Tables

  • Table 1 Examples of Premium Digital content Store
  • Table 2 Driving Factors for Traditional PSTN vs. Internet
  • Table 3 Comparison of VNO with MVNO and Mobile Reseller
  • Table 4 SWOT Analysis of Apple
  • Table 5 SWOT Analysis of Google
  • Table 6 Global MVAS Market Revenue in Industry Verticals 2015 - 2020
  • Table 7 Global Mobile App Revenue by Business Model 2015 - 2020
  • Table 8 Comparison of Current Mobile Wallet System
  • Table 9 Traditional vs. Cloud Mobile Payment
  • Table 10 Internal IT, Managed Service and Cloud of IT Infrastructure Development
  • Table 11 Mobile Banking Technology: Use vs. Pros vs. Cons
  • Table 12 Global Unbanked Population 2010 - 2017
  • Table 13 Global Mobile Payment Market Value Percentage by Region
  • Table 14 Global Mobile Payment Market Value Percentage by Service Category
  • Table 15 Global Mobile Payment Market Value Banking vs. Commerce
  • Table 16 Global Mobile Payment User 2015 - 2020
  • Table 17 Global Mobile Payment User Percentage by Region
  • Table 18 Mobile Subscriber Monthly Consumption of Content and Applications
  • Table 19 Global Mobile Content Consumption on iPhones and Smartphones
  • Table 20 Global Mobile Advertising and Marketing Revenue 2015 - 2020
  • Table 21 Global Mobile Advertising and Marketing Revenue Percentage by Region
  • Table 22 Global Mobile Advertising and Marketing Revenue by Category
  • Table 23 Correlation of M2M Enablement by Business Objective
  • Table 24 Global M2M VAS Management Revenue 2015 - 2020
  • Table 25 Global M2M VAS Management Revenue Percentage by Segment
  • Table 26 Global M2M VAS Management Revenue Percentage by Region
  • Table 27 Global Cellular M2M Network Connection 2015 - 2020
  • Table 28 Global Cellular M2M Network Connection Percentage by Region
  • Table 29 Global Mobile Gaming Revenue 2015 - 2020
  • Table 30 Global Mobile Gaming Revenue Percentage by Types
  • Table 31 Global Mobile Gaming Revenue Percentage by Region
  • Table 32 Global Mobile Gaming User 2015 - 2020
  • Table 33 Global Mobile Gaming User by Region
  • Table 34 Matrix Analysis of OTT mVoIP Providers
  • Table 35 Global Proximity Social & Mobile Messaging Apps Revenue 2015 - 2020
  • Table 36 Global Proximity Social & Mobile Messaging Apps Revenue by Region
  • Table 37 Global Proximity Social & Mobile Messaging Apps Users 2015 - 2020
  • Table 38 Global IoT Product and Service Solution Revenue 2015 - 2020
  • Table 39 Global IoT Product and Service Solution Installed Base 2015 - 2020
  • Table 40 Global Mobile Big Data Service & Solution Market Revenue 2015 - 2020
  • Table 41 Global SDM Software and Service Solution Revenue 2015 - 2020
  • Table 42 Global SDM Software & Service Solution Revenue by Region
  • Table 43 Telecom API and App Solution Market Revenue 2015 - 2020
  • Table 44 Telecom API and App Solution Market Revenue by Category
  • Table 45 Wearable Connected Mobile VAS Apps Revenue 2015 - 2020
  • Table 46 Mobile Healthcare Apps and Service Market Revenue 2015 - 2020
  • Table 47 Mobile Healthcare Apps and Service Market Revenue by Region
  • Table 48 Mobile Healthcare Apps and Service User 2015 - 2020
  • Table 49 Mobile Agriculture VAS Appl & Solution Market Revenue 2015 - 2020
  • Table 50 Mobile Agriculture VAS Appl & Solution Market Revenue by Region
  • Table 51 Mobile Agriculture VAS Application and Solution User 2015 - 2020
  • Table 52 Global Mobile and Social TV Appl & Service Revenue 2015 - 2020
  • Table 53 Global Mobile and Social TV Appl & Service by Region 225
  • Table 54 Global Mobile and Social TV Viewers and User 2015 - 2020
  • Table 55 Global Mobile Music Apps and Service Revenue 2015 - 2020
  • Table 56 Global Mobile Music Apps and Service Revenue by Type
  • Table 57 Recommended Formats for MMS
  • Table 58 Cost Comparison Between Own IT vs. Managed Service vs. Cloud
  • Table 59 Expected and Up-front Costs of Cloud Deployment
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